Please enjoy the following press release from TV Guide.
TV GUIDE NETWORK'S ORIGINAL REALITY SERIES "NAIL FILES" TO PREMIERE ON TUESDAY, JUNE 21 AT 10:00 P.M. ET/PT
Network Launches Nationwide Mobile Spa Tour to Introduce
New Series to Cable Affiliates and TV Viewers
LOS ANGELES (May 9, 2011) – In celebration of TV Guide Network’s ongoing evolution and the premiere of its new original reality series “Nail Files,” the Network will launch an 11-city branded mobile spa tour for its affiliates and viewers around the country. The tour, which is TV Guide Network’s largest integrated marketing campaign of its kind to date, will kick-off this Saturday, May 14 at North Point Mall in Alpharetta, Georgia. In addition, TV Guide Network also announced that “Nail Files” will debut on Tuesday, June 21 with the premiere episode at 10:00 p.m. ET/PT followed by the second episode at 10:30 p.m. ET/PT. New episodes of the weekly series will premiere every Tuesday night at 10:00 p.m. ET/PT. Highlights of the series will be available on video-on-demand starting on Thursday, May 19 and the full-length episodes will be available after premiere.
“Launching a multi-market mobile spa tour will bring the excitement of the Hollywood salon experience and the energy of our new ‘Nail Files’ series to our distribution partners and viewers nationwide,” said Friday Abernethy, Executive Vice President, Affiliate Sales and Marketing, TV Guide Network. “The tour will highlight TV Guide Network’s fresh new attitude for both TV fans and affiliates. They’ll get a sneak peek of our new show, receive complimentary salon treatments, and in select markets, meet the star of ‘Nail Files’ Katie Cazorla.”
The “Nail Files” mobile spa tour will re-create the salon experience of the celebrity “mani-pedi” hot spot “The Painted Nail,” which is owned and operated by Katie Cazorla, a 33-year-old budding entrepreneur who is the star of TV Guide Network’s new series. The interior of the tour bus will feature soothing lavender walls, overstuffed chairs and shabby chic decor just like the salon to give viewers a true taste of “The Painted Nail” experience. Viewers will receive complimentary manicures featuring Katie’s exclusive line of nail polish while watching clips of the show.
The mobile spa will stop at the cities listed below. For an updated tour schedule with times, dates and specific locations, visit (http://www.facebook.com/pages/TV-Guide-Network/112469248837686)
- Atlanta: Saturday, May 14
- Charlotte: Wednesday, May 18
- Washington D.C.: Friday, May 20 and Saturday, May 21
- Boston: Wednesday, May 25
- Philadelphia: Saturday, May 28 and Sunday, May 29
- Cleveland: Saturday, June 4
- New York: Monday, June 13, Tuesday, June 14, and Wednesday, June 15
- Los Angeles: Tuesday, June 21, Wednesday, June 22, and Thursday, June 23
- Las Vegas: Saturday, June 25 and Sunday, June 26
- Phoenix: Wednesday, June 29
- Houston: Sunday, July 3 and Monday, July 4
From the creators of “Jersey Shore,” “Nail Files” on TV Guide Network follows Katie Cazorla, a young blonde bombshell who owns Hollywood’s fastest growing celebrity-filled nail salon while juggling her relationship with Walter Afanasieff, a Grammy® award-winning music legend who’s written and produced hits for Mariah Carey, Barbra Streisand and Celine Dion and is 20 years her senior. The series follows high-spirited and energetic Katie as she aspires to take The Painted Nail to the next level. With the support of Walter and her ever-present best friend Amy, Katie hosts gifting suites at the Sundance Film Festival and The Oscars®, walks the red carpet at the Grammys® Awards, launches her Spring line of polishes, and handles her celebrity clients all while placating her trouble-making staff. Katie’s life may seem glamorous, but keeping all the balls in the air without stumbling is a daily challenge.
About TV Guide Network
TV Guide Network is the true entertainment insider and the only network that celebrates Hollywood, its stars and the shows that fans adore. Committed to buzz-worthy, breakout programming and a rich, multi-platform viewing experience, TV Guide Network is seen in more than 80 million homes nationwide and online at TVGuide.com, a one-stop fan destination reaching more than 23 million unique users per month. TV Guide Network is home to some of America’s fan-favorite series including “The Hills,” “Curb Your Enthusiasm," “Weeds” and “Ugly Betty.” The network also takes fans behind-the-scenes of Hollywood with original programming that delivers the latest news on entertainment and pop culture, as well as live coverage of the industry’s biggest events such as the Red Carpet at the Academy Awards® and Primetime Emmy® Awards. TV Guide Network, TVGuide.com and the TV Guide brand are owned by Lionsgate (NYSE: LGF), the leading next-generation studio, which produces the award-winning series “Mad Men” and “Weeds” and co-produces the acclaimed “Nurse Jackie,” and One Equity Partners, the private equity arm of JPMorgan Chase.
