Please enjoy the following press releases from Urban Decay!
SPARKLING LICKABLE BODY POWDER
PRODUCT INFO
• Take your ensemble and your evening from sexy to scintillating with Sparkling Lickable Body Powder. A mere dust of this decadent beauty treat makes you the main course!
• Our micro-fine, multi-dimensional glitter has a metallic base that adds a delectably subtle glow to all skin tones without that glitter-teen sparkle.
• Dress up your vanity without taking up valuable space! Our new, petite, Sparkling Lickable Body Powders feature sleek, more sophisticated, tassel-topped boxes, each with their own signature pattern, complete with a deluxe purple puff.
• Each stunning little box of Sparkling Lickable Body Powder is fitted with a sifter, to control how much powder winds up on your glamorous purple puff. The puff is fitted with a luxe ribbon strap to slide your finger through as you dust on delicious glow.
• Marshmallow – marshmallow flavored, soft white pearl shimmer in a chic, purple foil zebra print box.
• Honey – honey flavored, golden pearl shimmer in a seductive, bronze foil leopard print box
INSIDER INFO
• Taste as good as you look: Dust Sparkling Lickable Body Powder across your shoulders, your face, your décolletage, or all of the above for guaranteed kissable shimmer.
• Save dessert for last: Whisk your favorite flavor powder across your pillows and sheets for a yummy evening.
• Honey beautifully enhances a tan while Marshmallow adds an ethereal glow to a fair complexion.
Sparkling Lickable Body Powder (SRP $20) is available at Sephora, ULTA, and select Macy’s. Or online at sephora.com, ulta.com, macys.com, beauty.com, and urbandecay.com.
BOOK OF SHADOWS Vol. IV
This holiday season we can’t wait to turn up the volume with the highly-anticipated Book of Shadows Vol. IV: a collection of 16 mind-blowing eyeshadows, a 24/7 Waterproof Liquid Eyeliner, Supercurl Curling Mascara and Eyeshadow Primer Potion. Complete with our smart-phone-ready ‘Get the Look’ tutorials and a pocket-sized speaker, get your beauty on to your favorite beats!
PRODUCT INFO
• We continue the 3-D palette trend we started, but on a whole new level. We adorned this palette with a mesmerizing, feminine laser light show and filled it with translucent, multi-colored, pop-up butterflies.
• Book of Shadows Vol. IV features more than ever before: a pull-out drawer showcasing 16 phenomenal shadows (10 of which are brand-new, exclusive to this collection), a full-sized version of our new 24/7 Waterproof Liquid Eyeliner in Perversion (blackest black), travel-sized Supercurl Curling Mascara, travel-sized Eyeshadow Primer Potion (in its new tube packaging), and a mirror.
• But it’s more than makeup…this Book of Shadows brings you into the virtual dimension of beauty with a
portable speaker, a USB cord, audio cable, and ‘Get the Look’ QR card.
• A veritable Willy Wonka experience for makeup enthusiasts, our much-awaited Book of Shadows Vol. IV not only serves up the makeup goods and then some, but actually provides you with five strut-worthy looks via video tutorial to boot! With smart phone in hand, simply scan our QR (aka “quick response”) codes and
instantly download our five ‘Get the Look’ videos featuring Wende herself guiding you through each look. She teaches you how to use every shadow in the kit!
• Choose your own beauty adventure from our five newest looks: Monochrome, Smoke Out, Crystallized,
Purple Cat, and Naked. Scan the corresponding QR code. Plug your smart phone into the mini, ‘UD’
emblazoned, go-anywhere speaker with the cord provided, and drop your phone into the built-in, two-way
cradle (allowing you to watch either vertically or horizontally) located next to the mirror. Open the drawer of
shadows and recreate your look with Wende by your side each step of the way!
• Rock-out to your favorite iTunes playlist while getting your pretty on with our mini keychain speaker.
INSIDER INFO
• Sure, the purple speaker is possibly one of the cutest things you’ve ever seen, but it actually delivers big
sound! And sold alone, it retails for $32 . At half the price of the entire Vol. IV collection, this sleek little
device travels outside the kit with a keychain clip and makes the impromptu dance party a reality for all!
• No need to worry about losing power in the middle of your favorite jam, our mini speaker recharges each time you plug it into your phone or computer.
HOW TO
• Don’t let the cords or QR codes fool you, entering a virtual dimension has never been so easy! First, if
you don’t already have one installed on your smart phone, download a QR app from your smart phone’s
marketplace (remember, in order for it to work, your phone must have a camera on it). There are many free
QR apps to choose from.
• Using your QR code-reading app, capture the QR code that corresponds to the look you’d like to see, and
within seconds the video tutorial pops up! (Ease and consistency of capturing QR Codes may vary due to the
quality of your camera phone, and/or quality of the QR app.)
Book of Shadows Vol. IV (SRP $64) is available at Sephora, ULTA, and select Macy’s. Or online at Sephora.com, ulta.com, macys.com, beauty.com, and urbandecay.com.
* Shades previously exclusive to limited-edition items
** Brand-new shades exclusive to Book of Shadows Vol. IV
HOLIDAY NAIL KIT
Don’t deck the halls before you deck your nails! No matter how fab your hair looks, you’re not ‘did’ unless your nails are done. Celebrate the season one polish at a time with the Holiday Nail Kit by Urban Decay, a collection of six, supercharged nail enamels in holiday hues! By the time they figure out what shade you were donning at the holiday party, you’ll be setting the next color trend!
PRODUCT INFO
• The Holiday nail kit includes six of our seasonally-sized nail polishes in the ‘IT’ shades of holiday 2011.
• Featuring shades of the moment, customized for the season, the Holiday Nail Kit takes the guess work out of being a fashionista. Shimmer, sparkle, and deep, luxurious wine and grey tones anchor this rock-star-worthy collection highlighted by gold glitz and pops of emerald and fuchsia. And our seasonally-sized bottles mean when the season’s over, you can move on!
• Bedecked in hypnotic laser beams and colorful butterflies, the Holiday Nail Kit makes gift-giving a piece of
cake! The box is so mesmerizing you won’t want to wrap it! Gift yourself, a friend, or break it up into stocking stuffers (keeping at least one for yourself).
INSIDER INFO
• Don’t be fooled by the mini bottles, each brush has 220 strands just like a luxury nail polish brush, allowing for flawless and streak-free, yet detailed application of our cutting-edge colors.
• Our high-pigmented polishes are formulated free of toluene, formaldehyde, and DBP, so breathe easy and
look polished!
• Keep the inside tray and use it as a secure stand for your polish bottle whenever you paint your own.
THE HOLIDAY NAIL KIT SPECTRUM
Barlust – whiskey brown w/brown shimmer
Ziggy – gold and multi-colored glitter
Mars – emerald green w/ green and silver micro-glitter
Gunmetal – shimmery dark grey
Hot Mess – bright fuchsia w/ fuchsia micro-glitter
Wrecked – deep red wine
Holiday Nail Kit (SRP $28) is available at select Macy’s. Or online at urbandecay.com.
24/7 SHADOW PENCIL STASH
Introducing the 24/7 Shadow Pencil Stash by Urban Decay. A collection of amazing travel-size shadow pencils with some pretty fierce bragging rights: the highest color payout, longest wear time, smoothest application, no creasing, easiest to blend before dry down, and the hottest color selection!
PRODUCT INFO
• Play with bold color or create softly smudged effects with our ridiculously giftable 24/7 Shadow Pencil Stash featuring five shades that run the gamut from light and shimmery to deep and bright.
• Part of the 24/7 collection, our 24/7 Shadow Pencil stash boasts the same qualities that made our eye pencils such a sought-after product. Long-lasting, smudge-proof, and waterproof, our 24/7 formula glides on smoothly and feels lightweight.
• Free of parabens, mineral oil, and paraffin, this stash is at the top of everyone’s wish list!
• Twice as fat as our 24/7 Glide-On Eye Pencil, the pencils in the 24/7 Shadow Pencil stash fit perfectly into the larger barrel of your Grindhouse Double Barrel Sharpener and sharpen to a fine point for precision lines, or to a rounded tip for thick smudgeable lines.
• For the sake of ease (especially in your bottomless purse), each color barrel actually reflects the color of the
shadow in each pencil.
INSIDER INFO
• Making its limited debut via this Stash is Juju, a brand-new taupe shade exclusive to this set.
• Try using multiple shades layered together for a super-fast ‘No, I did not just do this in the car’ look. For a
sexy neutral eye, use Sin, Juju, and Rehab working from darkest to lightest up to the brow bone. Blend colors
to gradient perfection using our 24/7 Shadow Pencil Blending Brush and you’re good to go (anywhere…these babies won’t budge)!
• Gift yourself with this crayon box for grown-ups, or break it up into stocking stuffers (keeping one for you of course)!
• The 24/7 Shadow Pencil “lead” is huge! It’s as big as we could make it for maximum application versatility
and intensity.
THE 24/7 SHADOW PENCIL STASH SPECTRUM
Delinquent – dark purple w/purple sparkle
Sin – champagne shimmer
Rehab – dark brown shimmer
Clash – electric blue w/ silver sparkle
*Juju – medium taupe/brown shimmer (*Brand new and exclusive to this set)
The 24/7 Shadow Pencil Stash (SRP $34) is available at Sephora, ULTA, and select Macy’s. Or online at Sephora.com, ulta.com, macys.com, beauty.com, and urbandecay.com.
EYESHADOW PRIMER POTION
PROFESSIONAL SIZE
Originally created for our many makeup artist friends who requested a whole lotta Eyeshadow Primer Potion in a squeezable package, our Eyeshadow Primer Potion Professional Size delivers! Service others (sometimes several in an hour) like a pro, or merely feed your own Eyeshadow Primer Potion addiction with the ultimate hygienic, time-saving solution for those who also appreciate getting the best bang for their buck.
PRODUCT INFO
• Unmatched by any other eyeshadow primer in the beauty industry, Urban Decay’s Eyeshadow Primer Potion Professional Size grants the ultimate three wishes: eyeshadow that lasts, more vibrant color, and absolutely NO creasing for at least 24 hours!• Our Professional Size Eyeshadow Primer Potion is fitted with a needle-nose tip and housed in a squeezable
tube for fast and hygienic application, giving make-up artists a reason to rejoice, and make-up junkies a
faster way to get their fix!
• Our Pro Size gives you a whopping 44% more Eyeshadow Primer Potion priced only $11 higher than our
regular size!
INSIDER INFO
• We knew our Eyeshadow Primer Potion was good, but we wanted to know exactly how good. So we hired a pricey, high-tech lab to find out for us. Here’s what our clinical trials revealed :
1. 24+ hours of vibrant , crease-free shadow (Eyeshadow Primer Potion was still going strong at 24
hours, but our test subjects wanted to go home!)
2. 4x more shadow retention than without Primer (at the 24 hour mark!)
3. After 8 hours, 90% less creasing than without Primer Potion
4. At the time of application, Eyeshadow Primer Potion gives you 25% smoother eyeshadow application than without
• Available only once a year, this power tool is guaranteed to satisfy and leave you begging for more, so, stock up while you have the chance!
Eyeshadow Primer Potion Professional Size (SRP $30) is available at Sephora, ULTA, and select Macy’s. Or, online at Sephora.com, ulta.com, macys.com, beauty.com, and urbandecay.com.
24/7 TRAVEL-SIZE SET OF FIVE
Our soft, creamy, waterproof 24/7 Glide-On Eye Pencils are back in the much-requested travel size, and they’re available in two different wardrobes of five pencils each. Whether it’s the Naked or Electric set, these sumptuous hues, deep metallic tones, and unusually rich neutrals are so smooth they glide on better than any other pencil. 24/7 Glide-On Eye Pencils guarantee high-performance, lasting until you take them off.
PRODUCT INFO
• Because one 24/7 pencil is never enough, we created two beautiful shade collections with five of our 24/7
Travel-Size Pencils.
• The Naked Collection includes sultry, neutral tones perfect for going from a day at the office to a smokey-eyed night on the town.
• For those who like to stand-out in a crowd, day or night, The Electric Collection includes super-saturated,
jewel-toned hues.
• 24/7 Glide-On Eye Pencils deliver unmatched color payout in a smooth, sophisticated waterproof formula, so you get long-lasting color, and a velvety feel that actually conditions your eyes while you sit pretty!
INSIDER INFO
• Our Naked 24/7 Travel-Size Set of Five includes Demolition, a brand new shade exclusive to this set, and Stray Dog, a shade previously only available in our 15-Year Anniversary Set!
• Our Electric 24/7 Travel-Size Set of Five includes Woodstock, Radium, and Junkie, three brand-new shades exclusive to this set, and Perversion, a blacker-than-black shade previously available only in our 15-Year Anniversary Set.
• At the top of all wish lists every holiday, our 24/7 sets are the perfect gift for anyone of any age. From Urban Decay newbies to Urban Decay junkies, 24/7 Travel-Size Set of Five makes a ‘to-die-for’ gift. So gift yourself, gift your friends, or even break then up into stocking stuffers, and spread the color!
THE 24/7 TRAVEL-SIZE SET OF FIVE SPECTRUMS
NAKED
Zero – black (the best-selling black pencil out there!)
*Demolition – matte darkest chocolate brown
Bourbon – brown w/gold shimmer
Underground – shimmery taupe/brown
**Stray Dog – shimmery grey/brown
ELECTRIC
**Perversion – matte darkest black (our most requested shade!)
Ransom – deep shimmery purple w/blue shift
*Woodstock – shimmery hot pink
*Radium – shimmery bright blue
*Junkie – bright green w/gold sparkle
24/7 Travel Set of Five (SRP $32) is available at Sephora, ULTA, and select Macy’s. Or online at sephora.com, ulta.com, macys.com, beauty.com, and urbandecay.com.
*Brand new shade exclusive to this set
**Shade previously exclusive to limited-edition items
STARDUST SPARKLING LIPGLOSS
Transport yourself from earthly constraints with Stardust Sparkling Lipgloss by Urban Decay! Like a slice of outer space in a tube (but better), our three twinkling, multi-faceted shimmer glosses put the cosmos to shame.
• Available in three prismatic shades, this lipgloss (the newest edition to our Stardust collection) takes sparkle to the next dimension. With the use of microscopic, ultra-reflective sparkle, Stardust Sparkling Lipgloss reflects light in a non-glittery way, creating a luminous effect on your lips without the glitter grit. A mere daub could cause interstellar intoxication.
• Infused with Vitamin E and Jojoba Oil to provide luxe hydration and lip conditioning, Stardust Sparkling
Lipgloss features a buttery, non-sticky feel and a transparent but scintillating texture. Our sumptuous, cushiony formula makes lips appear fuller, sans the bee-sting feeling.
• Stardust Sparkling Lipgloss glitters through a clear rectangular tube topped off by a soft-touch black cap. Be prepared to captivate a room when pulling it out of your bag for touch-ups.
INSIDER INFO
• Due to the fanfare that ensued after the launch of our Stardust Eyeshadows, we decided it was time to quell
the masses with the launch of a lipgloss worthy of the Stardust name. Made for those who aren’t afraid to
shine, this cushiony, ultra-sparkly gloss transports you to another galaxy each time you glide it on!
THE STARDUST SPARKLING LIPGLOSS SPECTRUM
Glitter Rock – sheer fuchsia w/multi-dimensional sparkle
Space Cowboy – sheer nude w/multi-dimensional sparkle
Stardust Sparkling Lipgloss (SRP $19) is available at ULTA, and select Macy’s. Or online at ulta.com, macys.com, beauty.com, and urbandecay.com.
