KATY PERRY DEBUTS HER SECOND FRAGRANCE
MEOW! BY KATY PERRY,
AVAILABLE EXCLUSIVELY AT NORDSTROM
*IN STORES NOW*
New York, Los Angeles – Best-selling superstar Katy Perry has extended her fragrance brand with the launch of her second fragrance, “Meow! by Katy Perry,” which is available now exclusively at Nordstrom stores nationwide and Nordstrom.com.
In partnership with Gigantic Parfums, “Meow! by Katy Perry” is a companion piece to the recording artist’s first fragrance, “Purr,” which debuted a year ago. Perry created ‘Meow!” while on her “California Dreams” World-Tour promoting her platinum-selling second record, Teenage Dream. This rich sister scent is a wearable interpretation of the fun, sensual spirit of the tour–so fun, in fact, Perry felt the name of the fragrance needed an exclamation point at the end of it. While “Purr” marks Perry’s first foray into the fragrance world, “Meow!,” more than anything, embodies her energy.
“Meow!” commands a soft sexuality appropriate for use during any time of day. Its signature comes from a pairing of honeysuckle and pear with the backdrop of creamy vanilla, musk, and amber.
"Meow! is my second baby in the fragrance world. I created it during my California Dreams Tour, and I can't wait for people to be able to experience my intriguing, amusing, candy-land like fantasy whenever they spritz it! We have A LOT of fun on tour so there's a lot of fun infused in this bottle! Meow! It's simply the cat's meow!" explains Perry.
Perry has an affinity for all things feline, and so she carries this theme throughout her fragrance names and bottles. She used this inspiration when designing the bottle for “Purr by Katy Perry,” and now “Meow! by Katy Perry” reflects that vision as well—complete with similar jeweled eyes, metallic accents, but with a light pink coloring.
The eau de parfum, developed with Givaudan, is available at Nordstrom stores nationwide and Nordstrom.com in 1.7 and 3.4 fluid ounce bottles at a suggested retail price of $45.00 and $65.00, respectively. Gift With Purchase (GWP) products will be released seasonally, beginning with a holiday perfume solid locket at launch.
"We are thrilled to partner again with Gigantic Parfums on Katy Perry's second fragrance Meow! Our customers responded really well to the debut fragrance Purr and our teams loved selling it! Everything about the fragrance embodies Katy's fun, spirited energy and we hope customers will relate to the new fragrance's fruity floral notes with a sophisticated twist,” explains Cheri Botiz, National Beauty and Fragrance Director, Nordstrom.
“After achieving global success with “Purr by Katy Perry,” now available in 54 countries, the brand continues to positively gain presence in the market place. We see great potential with her brand and wanted to deliver a unique sister fragrance, Meow! to support and expound on that excitement,” said Isaac Lekach, CEO of Gigantic Parfums.
Katy Perry has cemented her status as a best-selling superstar with the global success of her second studio album, Teenage Dream, which debuted at #1 in 8 countries. All five singles released so far ("California Gurls," "Teenage Dream," "Firework," "E.T.," and “Last Friday Night (T.G.I.F.)”) have hit #1 on the Billboard Pop Songs chart. Perry ties with Michael Jackson to become the second artist in the 53-year-history of the Hot 100 chart to produce five No. 1 singles off the same album and is the first female to set this record. This follows on the heels of her multi-platinum debut album, One of the Boys, which generated four hit singles: "I Kissed A Girl," "Hot N Cold," "Thinking of You" and "Waking Up In Vegas." She wrapped up 2010 in style with 4 Grammy nominations, including one for "Album of the Year." Katy kicked off 2011 with sold-out shows on the European leg of the California Dreams Tour, and has played sold-out shows around the world. Perry has just wrapped up the California Dreams Tour. To learn more about Katy Perry, visit www.katyperry.com
Nordstrom, Inc. is one of the nation's leading fashion specialty retailers, with 203 stores located in 28 states. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 115 full-line stores, 85 Nordstrom Racks, two Jeffrey boutiques and one clearance store. Nordstrom also serves customers through its online presence at www.nordstrom.com and through its catalogs. Nordstrom, Inc. is publicly traded on the NYSE under the symbol JWN.
Gigantic Parfums is a business venture whose products can be found in a variety of major retail and specialty chain stores in the United States and International markets. Gigantic Parfums is headed by CEO Isaac Lekach and President Rudford Hamon. Isaac Lekach was instrumental in identifying the potential of Katy Perry and Selena Gomez, who is set to debut her fragrance in 2012, as well as the Paris Hilton and Ed Hardy by Christian Audigier fragrances licenses. He was also involved with the marketing and development of Guess? fragrances for Parlux Fragrance and served as a member of the Board of Directors for the company from 2005 to late 2006. Hamon brings over ten years of experience in the fragrance industry. From 2004-2007, he managed the International distribution of Parlux Fragrances.
