CPNALV: Cosmoprof Worldwide Ad

Cosmoprof North America Las Vegas may not be for many months, but this year the advertising campaign will be shared by Bologna, and Hong Kong.  Please enjoy the following visual wonderment and press release.  To see larger, please click on the image.

Cosmoprof Worldwide Unveils Its New Advertising  Campaign Created By Leo Burnett

 

Las Vegas, NV (November 13, 2012) – Leo Burnett, one of the most influential communication agencies in the world, has been commissioned to create the 2013 / 2014 Advertising Campaign for Cosmoprof Worldwide. The BolognaFiere Group, one of the world’s leading trade show organizers in the cosmetics, fashion, architecture and building, art and culture industries, made the decision to assign the advertising campaign project to Leo Burnett with the objective of redefining Cosmoprof’s image and solidifying its global stature.
 

The decision to work together has proven to be ideal, as both groups are international icons and this strong ad campaign had to be adaptable across the various countries and cultures. The concept will be adopted across the entire Cosmoprof’s worldwide platform, not only in Bologna, but in Las Vegas and Hong Kong as well.

Leo Burnett’s campaign is designed based on the universal vision of Cosmoprof’s identity and the brand’s self-proclaimed values. The creative concept depicts Cosmoprof as a beautiful blossoming flower: a visual metaphor for their reputation as the leader in the beauty industry and a symbol of pure and ideal beauty. Each show will have their own unique color palette which will represent their individuality.

“This choice represents an important step in the process of enhancing a brand through its own identity,” states Duccio Campagnoli, president of BolognaFiere. “A brand with worldwide renown needs appropriate communication and visibility. We are certain that our partnership with Leo Burnett will bring great prestige to the Cosmoprof Worldwide system as an international hub for the beauty world.”

NOYA Lip Balm

As I was leaving Cosmoprof North America Las Vegas this summer, I ran into a booth called NOYA where I met two lovely people - Sarah and Josh.

They wanted to know if I'd like to try their all natural, kosher-certified lip balm.  Unlike many products on the market, NOYA only has 3-5 kosher ingredients - all that you can pronounce and recognize: Extra virgin organic olive oil, coconut oil, beeswax and natural flavor.  NOYA is free of all preservatives (parabens, sulfates etc), safe to use on any skin type, not tested on animals and working on developing eco-friendly biodegradable packaging as well.  

NOYA currently comes in 4 flavors - Cherry, Spearmint, Vanilla and Classic (unflavored).

When I originally told Sarah that I was a nail blogger, not a makeup blogger, she told me that I could use NOYA as a cuticle balm so I grabbed a Classic for the road.

Fast forward to now: I've been sick for a few weeks now (again) and one of the first things to go on me is my lips.  They are cracked, sore, and not pretty.  That's when I remembered I had my tube of NOYA in my bag.  I put it on and immediately felt some relief.  Between the oils and the beewax, it keeps my lips soft as I try and re-hydrate myself.  The tube is no bigger than a tube of Chapstick, so it fits well into a pocket or purse (net wt 0.15 oz).  The lid is slightly grooved for a tight fit, which is big for me because I tend to throw it in my purse and I have other brands that have lids that just slip off constantly.  My only complaint is that I don't prefer the unflavored - so I purchased the other 3 this evening.

This has been my lifesaver this summer and I'm super glad I ran into this booth.  At only $3.99 a tube, it's extremely affordable and you definitely get your money's worth.  I am definitely going to be a repeat customer.  (At press time, my order was $12.77 even - no shipping fee!  I was able to check out with PayPal as well which I always prefer.)

Edit: After a reader commented that the shipping/tax was too much for one tube, I did some searching and found this image on their website.  So if you want free shipping, you can buy 3 tubes (I recommend all the flavored ones!) and then you don't pay shipping!

NOYA [Website | Facebook | Twitter | Pinterest | Google+] can be found in over 100 stores in the USA or purchased on this website for $3.99 a tube.

Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.

LVX 3-in-1 Nail Treatment

I used this for my Christmas manicure - while not a "quick dry" formula, I did find that this helped my manicure last a lot longer than I sure expected it to!  Please enjoy the following from LVX!

VEGAN LUXURY NAIL LACQUER BRAND LVX ANNOUNCES THE

RELEASE OF THEIR FIRST BASE AND TOP COAT TREATMENT.

LVX nail lacquer will release a 3 in 1 treatment: Base, Top and Strengthener in one.

Chicago (November 2012): LVX, a brand known for delivering only the top and best quality products, is releasing the first ever vegan and 5-free “3 in 1” nail treatment. A nail strengthener, base coat and high shine topcoat--here is how the triple function treatment works:

 Strengthener

·      Provides intensive treatment and will help nails become noticeably stronger within 2 weeks

·      The nail strengthening property promotes nail growth, conditions and helps normalize the natural nail plate to promote strong and healthy nails

·      The treatment contains horsetail, a healing herb rich in nutrients and high in silica, proven to help natural nails grow faster and stronger

Base

·      As a basecoat it prepares the nail surface for optimum nail lacquer application

·      The formula contains incredible adhesion properties that improve nail lacquer wear

·      It protects the nail surface from staining by creating a barrier and smoothes minor surface imperfections

Top

·      Provides an extremely high shine finish

·      Maximizes the wear characteristics of nail lacquer

·      The clear shield provides a bright transparent color enhancer

·      The treatment provides a reinforcement and protects nails

As a strengthener only, apply treatment to a clean and dry nail 2-3 times a week for approximately 2 weeks. This intensive treatment will deliver results within 2 weeks of regular use and help promote the growth of strong and healthy nails.

LVX products are VEGAN and formulated without the use of Formaldehyde, Formaldehyde Resin, DBP, Toluene, and Camphor. The brand is dedicated to providing top quality, socially responsible, and eco-friendly, luxury products without compromising quality, durability and finish. LVX nail lacquer is cruelty free. All products are produced in the U.S.A. The new treatment product will be available December 1, 2012 on www.shoplvx.com. 

Pretty Serious They Came From Beyond Space!

Please enjoy the latest from the Australian polish company, Pretty Serious!

A long time ago, in a galaxy far, far away... 

Just kidding.

Zooming in from the furthest reaches of the darkest corners of the cosmos, Pretty Serious Cosmetics is proud to unveil our newest mini collection: THEY CAME FROM BEYOND SPACE!

This out of this world mini collection consists of a trio of fabulous multichrome foils that are guaranteed to put stars in your eyes.


ATOMIC BRAIN is a brain melting purple multichrome foil with extraordinary colour shifts from rich purple through to pink, plum, gold and olive bronze.

GALAXY INVADER is a mind blowing blue multichrome foil with spectacular flashes of royal blue through to aqua and purple.

PHANTOM PLANET is a startling pale green multichrome foil with a stunning aqua and blue shift.

I know what you're thinking. When? Where? How? Why?

The when is November 10th, 9am AEST. The where is pretty-serious.com. The how is our secret. The why is because we love you!

RRP is $9.95, with a 10% discount for buying all three shades! Pretty Serious Cosmetics also ships worldwide. Check out our site for more details.

Bottle volume is 11ml/0.37 fl.oz. Pretty Serious Cosmetics is 100% Vegan and Cruelty Free.

CND Holiday Season

Okay, so maybe Christmas is over, but if you're like me (cough), there are some late gifts being delivered.  Why not give the gift of CND?  I especially am gaga over their Scentsations (I have a bottle on my desk of the Lavender and Jojoba) and this year the special edition Solar Oil smells AMAZING (I found sample in a magazine).  If you can scoop any of these up, DO IT before they are gone.

Fall/Winter CND Shellac

A luxe line-up of rich tones with shimmering metallics becomes the perfect accent to any holiday party outfit! Manicures range $25 - $45 and pedicures $40 - $60. CND certified salons for gift certificate purchase can be found at cnd.com/find-salon.  

Holiday Scentsations

These scented lotions moisturize skin and bring holiday cheer to the senses. Choose from Celebrate (hint of vanilla, berries and fresh floral), Enchant (hint of sandalwood, amber and floral), and Delight (hint of amber and floral). $12.00 US/$15.00 Canada.

Special Edition SolarOil

The tried and true cuticle saver special edition formula features a new fragrance of heliotrope, vanilla, and golden amber. $11.50 US/$14.40 Canada.

Cucumber Heel Therapy

Prevents moisture-deprived feet in the cold winter months by aiding cellular repair and speeds the healing of dry skin. $15.50 US /$18.80 Canada for a 2.6 oz jar.

Sally Hansen Gel Strips & Polish

Back in November, I posted this photo on Instagram for the new Sally Hansen Salon Insta Gel Strips

Now here is the press release on them and the gel polish they came out with!

Salon results at home, no manicurist necessary.

The at-home alternative to a salon mainstay: the gel manicure. Professional, high-shine, no dry time and long-wear—these are the qualities that have made millions of women gel manicure converts. But as any gel manicure devotee can attest, these perks are also what make the manicures so expensive—and time-consuming.

That’s why the innovators at Sally Hansen are taking the manicurist out of the equation and putting professional results at your fingertips with the new Salon InstaGel Strips™ and Salon GelPolish™, two unique systems that equip you with everything you need to replicate a state-of-the-art gel manicure. Delivering mirror shine, no dry time and indestructible, chip-free wear for up to 14 days, each easy-to-apply system makes you your own manicurist at a fraction of the price.With Sally Hansen, you can effortlessly get the salon manicure you covet without leaving home—or breaking the bank.

FOR PROFESSIONAL RESULTS IN 2 EASY STEPS

Speed up your gel manicure and get the same lasting results with the Salon InstaGel Strips™, a breakthrough, easy-to-use innovation exclusive to Sally Hansen featuring UV-cured real nail polish appliqués. The two-step gel manicure is quick and simple: Just cleanse nails and apply the nail polish strips, then apply the gel top coat. Cure nails under the Mini LED light, swipe nails with the cleaning pad, and voila—maximum shine and wear. Available in 16 solid colors and 8 designs and infused with nourishing Vitamin E, the easy-apply strips come off fuss-free with Acetone polish remover. 

The Starter Kit features everything you need for a complete Salon InstaGel Strips™ manicure, including:
• 16 V-cured real nail polish appliqués (8 size choices for the perfect fit)
• Quick-Cure gel top coat
• Mini LED Light
• Application Accessories: Cuticle stick, buffer and alcohol cleaning pad

FOR PROFESSIONAL RESULTS, MINUS THE MANICURIST

If you’re a tried-and-true manicure maven who’s ready to stop frequenting the salon and start saving money, go for the Salon GelPolish™, a professional-grade system that delivers the total salon experience at home, at a great value complete with 16 exclusive shades. Just like at the salon, the system “cures” nails using an LED light for a fast, long-lasting gel manicure with no dry time. In just three easy steps—applying base coat, gel nail color, and gel top coat—the system delivers salon results. 

The Starter Kit features everything you need for up to 10 manicures, from prep to application to removal:
• Cleanser Pads
• Base Coat
• Color (choice of three shades)
• Top Coat
• Remover
• LED Light
• Application Accessories: Cuticle stick, buffer and alcohol cleaning pad

Ready to keep coloring? Replenish your gel manicure essentials with the Prep Kit, which includes everything you need—Base Coat, Top Coat and Cleanser Pads—at a great value.

What They Cost: Salon InstaGel Strips™ Starter Kit ($29.99), Salon GelPolish™ Starter Kit ($69.99), Refill Kit ($19.99).

Also available for sale separately: Salon InstaGel Strips™ ($14.99); Base Coat, Top Coat & Nail Color ($12.99 each); Alcohol Wipes & Remover ($4.99 each).

Where To Find Them:  Beginning November 2012, these Sally Hansen launches are available at chain drug stores, food stores and mass retailers nationally.

Sally Hansen Lustre Collection

While I recoop from the last 3 weeks (wedding, birthday, Christmas), I'm going to be posting some awesome news from various brands that have been rolling in my inbox.  I hope you've had a great holiday season and are looking forward to 2013!

DISCOVER A WHOLE NEW DIMENSION OF SHIMMERING, SPARKLING SHADES

WITH THE LUSTRE SHINE NAIL COLOR COLLECTION 

FROM SALLY HANSEN

THINK: Trade in one-note nails for endlessly iridescent, multi-dimensional shades.

WHAT IT IS: A collection of eight incandescent nail hues infused with real silver. Give your nails something to glimmer and gleam about with the Lustre Shine Nail Color, the newest collection from color authority Sally Hansen. Developed with a breakthrough, never-before-seen technology exclusive to Sally Hansen, the Lustre Shine Nail Color Collection features eight dazzling shades, ranging from vivid blues to stunning pinks, which saturate your nails in opalescent, radiant color.

The innovative formula is infused with real silver to impart a mother-of-pearl sheen for a glowing, iridescent finish. Each of the one-of-a-kind Lustre nail polishes contains precious pigments from the Far East that evoke the resplendent, twinkling hues of a seashell or a peacock’s feather.

Two of the luminous shades from the Lustre Collection – Scarab and Copperhead – were inspired by Tracy Reese’s fall 2012 collection color palette and were worn by the models in her runway show at New York Fashion Week.

Created to capture the light and deliver a captivating, prismatic effect, the Lustre Shine Nail Color Collection from Sally Hansen puts beautifully brilliant hues at your fingertips.

AVAILABLE IN SHADES: Moonstone, Lava, Firefly, Plume, Copperhead, Scarab

WHAT THEY COST: $7.99

WHERE TO FIND THEM: Available beginning October 2012, at chain drug stores, food stores and mass merchandisers nationally.

Nail It! Magazine

I heard through the grapevine that a nail magazine was finally coming for the non-professional nail lover (like me!) and now it's literally on its way!  Please enjoy the following press release and visit their website!

Nail It!, the Magazine for Nail Enthusiasts, Launches on February 19, 2013

Van Nuys, CA, November 7, 2012 — From the publisher of leading professional nail magazine NAILPRO comes Nail It!, the very first consumer fashion, beauty and lifestyle magazine that’s all about nails. As any beauty buff will tell you, nails and nail art have exploded onto the scene, and Nail It! is dedicated to bringing readers the latest trends, products and care.

Within the pages of Nail It! readers will find nail art, celebrity styles, tips for nail health and wellness, the latest products, and how nails fit into their overall appearance. While nails are the focus of the magazine, columns will also include overall beauty tips, including hair and makeup, as well as trending fashion and accessories.

“Through the great relationships that we’ve established with the pros in the nail industry over the years, we’re in the perfect position to provide the consumer with reliable and practical information about nails and nail care,” says Lavery. “I’m very excited to share everything I know about nails, salons and products with our readers.”

Nail It! will start as a bimonthly magazine published six times a year, and the premiere issue will hit newsstands everywhere—Barnes & Noble, Walgreens, Target, CVS, Duane Reade, supermarkets and wherever magazines are sold—on February 19, 2013.

LVX Vermillion

It's my birthday!  I wanted to celebrate with what I'm calling my favorite creme of 2012.  Yes, I said it.  LVX Vermillion, a tangerine red creme from their Summer 2012 collection.  I wore this color more times than I can count this year, and that's SUPER rare for me to wear a color twice.  It's not a red, it's not an orange... it's not a tomato.  It's fantastic.  So here's to Vermillion.  ^_^

I used a base coat of Poshe, 2 coats of polish and a top of Cult Nails Wicked Fast.  Formula was fantastic on my short nails but small warning!!!  If you have longer nails, this can look more jelly than creme and you may need another coat of polish.  Or layer a glitter over!

Here is a picture of it in the sun on my shorties.  I don't know what's up with my weird hand pose but you love me, and again, it's my birthday.  Deal?

And then in the shade - oh I love you.  This polish glows!  Yeah, it's one of my favorites.  I love it.  Thank you LVX.  And tonight, I party!

LVX [Website | Facebook | Twitter | YouTube | Instagram] is available on their website. It is 10-free to include Toluene and Camphor, vegan and cruelty free. Use promo code POLISHGALORE for 20% off your purchase!

Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.

Ninja Polish Sticks 'n Stones

While I was at Cosmoprof North America Las Vegas, I got to meet the ninja creators behind Ninja Polish and they gave me this awesome gift bag that had goodies including Cover Band Sticks 'n Stones, which is very reminiscent of Lynnderella Connect The Dots.  I decided to layer it over my NCLA Dirty Martini manicure.  This is one (yes one!) coat of Sticks 'n Stones.

Check it out in the sun!  We have it all - bar shapes, small hexs, dots - oh yeah buddy.  Please ignore the hand written label - this was one of their first prototypes and the bottles for sale have the official labels on the bottom.

Shade picture!  Not much different - still see all the shapes and it looks awesome and dude, it's fantastic.

Indirect light!  Pow!  The major difference I can tell from this and the Lynn is that this does not have tiny microglitter running through the clear base.

Indoors with the flash - howdy.  I'm glitter.  I look cool.  Less people, you can't really go wrong with this polish.  

So where to buy?

BAM.  You can get it from Ninja Polish here for only $9.00.  Yes, nine dollars.  Win.  Go get it.  Ninja Polish: Website | Facebook | Twitter

(PS: I may or may not be watching Jenna Marbles on YouTube while blogging.)

(PSS: I MAY)

Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.

What did you do on 12.12.12?

Sorry I've been a bit quiet - I told you December would be super busy!  This week is my birthday (woo!) and then next week is Christmas... then the next week is New Year's!

But more importantly in my life, I had a special 12.12.12.  Why?

I GOT MARRIED!!!!

We had planned this about 3 weeks prior to just elope on this special day, I got my dress, the guys got tuxedos, my boss graciously let me use her beautiful home and gorgeous yard, a close friend (who is a minister) performed the ceremony, my dad walked me to Ryan, I had Macy Ryan Photography take amazing photos, and I had a small handful of friends there to celebrate.

My wedding manicure was nubar Purple Aster, a light lavender pearl, and my pedicure was LVX Legendaire which is a slightly grey lavender creme.  I was super happy with all of it!

ISSE Long Beach 2013 Media Registration Open

ISSE Long Beach 2013 Media Registration Open Spread the Word That You Will Be at the West Coast's Largest & Most Influential Beauty Event January 26 - 28, 2013 │ Long Beach Convention Center │ Long Beach, California

Media registration for the West Coast's largest and most influential total beauty event, the International Salon & Spa Expo (ISSE) Long Beach, is now open! Produced by the Professional Beauty Association (PBA), ISSE Long Beach is open exclusively to licensed beauty professionals, students and instructors. With more than 40,000 beauty professionals expected, ISSE Long Beach has evolved beyond the traditional "hair show" to a complete beauty event for hair, nails, cosmetics, esthetics and advanced education. Register as Media for ISSE Long Beach: www.probeauty.org/isselb/press Help Spread the Word PBA appreciates your support of ISSE Long Beach via your social media networks. While sample copy is provided below for you to simply copy, paste and post, please feel welcome to share as you see fit. An overview of highlights has also been provided. Facebook: /pbaisse | Excited about ISSE Long Beach 2013? The West Coast's largest total beauty event is Jan. 26 - 28, 2013 and we'll be there! Shopping, education and more. Info, tickets and travel at www.probeauty.org/isselb . Are you going to be there?    Twitter: @ProBeautyAssoc | ISSE Long Beach, the West's biggest total #beauty event for pros: Jan 26-28. We'll be there! Shopping & education. www.probeauty.org/isselb    New for 2013 ISSE Mobile App. Coming Soon! From show times and class schedules, to a map of the show floor and directions, the ISSE Mobile App is the perfect way to plan your "ISSE game plan" and maximize your time at the show. Download the free app for your Android, iPhone, iPad or Blackberry device. Search your app store for: ISSE LB 2013. Highlights for 2013 EstheticsAmerica & Wellness Featuring CIDESCO Section USA Education Continues to Expand. Growing each year, EstheticsAmerica & Wellness provides exhibitors and attendees with a dedicated environment devoted to skincare, wellness and the latest in treatments and education for this rapidly expanding industry segment. Many of the largest esthetics brands will be on hand to offer advanced, hands-on training and certifications, including a line-up of CIDESCO Section USA education.  Hair & Nail Competitions: Students and licensed professionals are invited to show off their skills, win career prestige and cash prizes at the ISSE Long Beach Hair and NailPro Nail competitions. For times, rules and to register, visit probeauty.org/isselb. Stage Shows Featuring the Industry's Biggest Names: One of the most popular features at ISSE Long Beach are the stage shows featuring some of the biggest stars and hair teams in the industry. Attendees will see beauty experts such as: Faatemah Ampey, Nick Arrojo, BaByliss Pro, Steve Elias, Enzo Team, Mike Karg, Martin Parsons, P&G Salon Professional, Charlie Price, RUSK, Sassoon Academy, Lisa Yamasaki and more. ISSE Long Beach features three main stages: Center Stage, Stage Right, and the NAHA Stage. NAHA Stage: The North American Hairstyling Awards (NAHA) continues to be the industry's premier photographic hairstyling competitions. The ISSE Long Beach NAHA Stage features NAHA winners and finalists, showcasing their talents, reviewing what a NAHA win can do for one's career, and how to create a successful entry. From learning how to select models to directing a successful photo shoot, the NAHA Stage is the perfect way to learn how to advance your career with a NAHA. ISSE Long Beach continues to feature group registration, making registering large parties quick and efficient. ISSE Long Beach is open to licensed salon/spa professionals, cosmetology students and instructors only. To maintain aprofessional atmosphere, attendees must present proof of license and a valid photo ID. For additional information on ISSE Long Beach and to purchase tickets, please visit probeauty.org/isselb.

Sation Holiday Golightly

Sation has quickly become one of my favorite professional/salon brands.  I do with they were more readily available to the average person but maybe one day!  (You can purchase online.)

Happy “Holiday Golightly” from Miss

Holidays are a time for all things fabulous: parties, presents, and polish! Miss Professional Nail (Miss) is ringing in the season with “Holiday Golightly,” a shimmering new collection of nail lacquers. These six sparklers are a great idea for fun stocking stuffers and to accessorize your New Year’s Eve look! 

Miss’ Creative Director Staci Dao wanted to celebrate the joy of gift-giving (and receiving!) by reminding us to pamper ourselves and our loved ones this season. Silver screen icon Audrey Hepburn captured our hearts playing free-spirited fashionista Holly Golightly, whose love of shiny gems helped inspire Miss in creating this wish list of winter stunners.

From the timeless, Tiffany-inspired blue to unique reds and greens, these luxe shades will light up your holiday season: “Under the Miss-tletoe,” a pearlescent pine green; “Feliz Navi-doll,” an icy crystalline grayish-white; “I Love Yule,” a velvety poinsettia red; “Let’s Mingle & Jingle,” a silver-spangled sapphire blue; “Holiday Golightly,” a glistening Robin’s egg blue, and “Stop Scrooging Around,” a gold-sparkled ruby wine. ‘Tis the season to channel our inner Holly Golightly and embrace the Miss mantra that “It’s the little pleasures that count…”

If you don’t the find the Holiday Collection under your tree, it will also be available online and in beauty supplies in late October.

All Miss products are free of DBP, Toluene and Formaldehyde.

Miss is an MBE (Minority Business Enterprise) certified company.