DISCOVER BEAUTY 2012 OVERVIEW
ANNOUNCING THE INITIAL
LINE-UP FOR THIS YEAR'S PROGRAM
Discover Beauty participants are provided with high-profile visibility and key placement on the show floor to help ensure they receive a high return on their investment, which translates into strong retail buyer partnerships. In addition, they’re guaranteed one-on-one pre-scheduled appointments with specialty retailers on the first day of the show.
The Discover Beauty Affiliates are Layla Cosmetics, KARORA Cosmetics and TEMPTU. These specific brands have limited distribution and are now working toward continuing to increase their exposure nationally and internationally. These brands receive the same key exposure on the show floor as the other Discover Beauty brands, although, affiliates are not guaranteed pre-scheduled meetings by CPNA show organizers.
All Discover Beauty brands are automatically enrolled for the 2012 Discover Beauty Award. This award is given to one brand, which is recognized for its creativity in concept, packaging and overall ability to succeed in this competitive retail market. The winner is selected by industry influentials, beauty editors and participating retailers. The Discover Beauty Award winner will be announced on the evening of Sunday, July 22, 2012, as part of a private reception.
Below is the initial list of the 2012 Discover Beauty exhibiting companies:
GOLDFADEN MD – USA
GOLDFADEN MD is the only physician strength, dermatologist developed, natural skincare line in the industry. The highly efficacious, non-prescription skincare solutions utilize state-of-the-art technologies with active plant cells and anti-oxidant rich botanicals. GOLDFADEN MD’s problem-solving skincare remedies target a range of specific skin concerns inspired by treatments developed in Dr. Goldfaden’s South Florida dermatology practice.
goldfadenmd.com
HEVIA SKIN SCIENCE – USA
Created by Oscar Hevia, MD, cosmetic dermatologist and founder of The Hevia
Center for Research, the Hevia Skin Science line uses scientifically formulated
active ingredients to help prevent skin aging and encourage rejuvenation.
Highly effective and innovative, this line also contains proprietary, patent-pending
and exclusive ingredients.heviaskinscience.com
LAYLA COSMETICS – ITALY
Layla Cosmetics has been creating trend setting and cutting edge products from
Milan for over 70 years. Fusing the latest in technology along with an Italian
fashion influence, Layla reveals their newest collections for the first time to
the U.S. market unveiling ground-breaking innovation and nail art to the
industry.luxcongroup.com
KARORA COSMETICS –
IRELAND
Irish beauty brand KARORA, offers modern women a glamorous choice in the
natural beauty category with a true skin caring approach to faux tan. KARORA’s
botanical bronzing collection delivers World first custom colour technology,
with natural and organic bronzing formulas enhanced with signature ingredients
of açaí berry and argan that provide intense skin treatments. This is pure
bronzed perfection with a botanical twist at luxe for less price points.karoracosmetics.com
MARULA BY THE LEAKEY
COLLECTION – USA
Marula by The Leakey Collection, is an oil that boasts higher levels of
antioxidants than Argan or Grape Seed Oil, offering better absorption and
hydration. Clinically-proven and physician-endorsed, this product offers
superior protection against environmental stressors and damaging free radicals,
which can lead to signs of premature aging.marula.com
NIKI SAINT PIERRE
BOTANICAL COSMECEUTICALS – USA
Niki Saint Pierre Botanical Cosmeceuticals is a groundbreaking facial skin care
line of intensive overnight treatments that support the skins natural
functions, restores nutrients and revitalizes suppleness. Free of parabens,
mineral oil, synthetic fragrances and coloring, the end result is a healthy,
radiant and youthful look.nikisaintpierre.com
RECIPE FOR MEN – SWEDEN
Created by men specifically for men, Recipe for men is pure hydration and
energy for the skin. Developed in the harsh winters of Scandinavia,
the formulations are carefully selected to fit a man’s needs. With
oil-free textures that guarantee quick absorption and minimize shine, Recipe
for men stands for logical skincare without fuss.recipeformen.com
TEMPTU – USA
TEMPTU, the leader in AIRbrush Makeup was founded in 1981. With the
introduction of the AIRpod Makeup System, TEMPTU has revolutionized makeup
application for every woman – it’s fast and easy to use, and in just three
steps and less than three minutes, you get results that are truly flawless.temptu.com
Cosmoprof North America will take place July 22 - 24, 2012 at the Mandalay Bay Convention Center in Las Vegas, NV. Stay tuned for regular CPNA show updates, and for more information, visit cosmoprofnorthamerica.com and Facebook.com/cosmoprofnorthamerica.
