I still have lots to show you from Cosmoprof North America Las Vegas (which is why I've been posting 4+ times a day!), but I wanted to include the Post Show Release. I was really proud to be a part of this year's show as a media blogger again. I feel like I had a swift kick in the blogging pants to get back into the swing of things and also I was honored to speak on Social Media. I was told that we received great conference feedback, and that is the best compliment ever. Please enjoy the following press release.
COSMOPROF NORTH AMERICA 2012
POST SHOW RELEASE
Las
Vegas, NV (July 25, 2012) – Celebrating
10 years in Las Vegas, Cosmoprof North America continues to exemplify the
energy and creativity that drive the beauty industry. This year’s show boasted
the highest attendance and participation, which proves that the beauty industry
is resilient and poised for expansion in the upcoming year. Cosmoprof
North America prides itself on uniting attendees and exhibitors, acting as the
ultimate platform for networking, sharing new and upcoming products and
cultivating new business relationships. Encompassing all sectors of the
industry under one venue, Cosmoprof North America remains the single most
important forum for the beauty industry in the United States.
The
event, which was held at the Mandalay Bay Convention Center from July 22 – 24,
featured 856 exhibiting companies to a sold out show floor along with over
25,000 attendees representing a 9% increase to the year before that included
importers, distributors, manufactures, and global beauty leaders all under one
roof. As in past years, CPNA attracted many new and innovative brands in
addition to industry leaders such as AHAVA, CONAIR, CND, Essie / L’Oreal
Professional, Moroccan Oil, OPI Nail, Orly, RUSK, Schwarzkopf, and Zotos
International.
The International Buyer Program, sponsored by UNIPRO, the Italian Association
of Cosmetic Industries, once again united buyers and sellers around the world
with the resources, contacts, and data to build business partnerships. Beauty
and cosmetic companies showcased their products and were offered the
opportunity to have pre-scheduled appointments with a group of selected
importers and distributors. Overall 300 meetings were held between
international buyers involving more than 150 exhibiting companies and 88
qualified international buyers. The international buyers were invited from
Argentina, Canada, Chili, Honduras and Mexico; the US Commercial Service was
also present at the event with buyers from Bulgaria, Brazil, Dominican
Republic, Canada, Ecuador and New Zealand.
Through strong collaborations with countries seeking to expand their beauty
trade presence, CPNA dedicated special sections on the show floor to distinct
International Country Pavilions. Country Pavilions allow small and medium-sized
companies from within select markets to participate in CPNA with the objective
of obtaining direct “face time” with distributors and retailers to secure
distribution in the U.S. Featured countries and regions at the 2012 show
included Brazil, China, Columbia, Italy, South Korea, and Taiwan.
Discover Beauty, an exclusive initiative of CPNA, assists emerging brands in
finding the appropriate retail market, while highlighting new trends. The
one-on-one meetings with prominent retailers like BeautySage.com, C.O. Bigelow,
Duane Reade, Henri Bendel, HSN, Nordstrom, Skins 6|2 and Zappos aim to give
Discover Beauty brands critiques and feedback. The program returned this year
with 15 brands competing for the prestigious Discover Beauty Award. With voting
done by specialty retailers and editors from top beauty sites, these brands
were judged on creativity, innovation and market readiness. The 2012 Discover
Beauty Award winner is Layla Cosmetics from Italy, which was announced at the
Discover Beauty party at MIX in THEhotel at Mandalay Bay. Fusing together the
latest technology and Italian fashion influence, Layla Cosmetics has been
creating trend setting and cutting edge nail products from Milan for over 70
years.
Earlier this year, CPNA unveiled its first-ever Discover Beauty partnership
with BeautySage.com, the new e-commerce site founded by Dr. Mehmet Oz and Dr.
Michael Roizen. BeautySage.com will host an exclusive Discover Beauty pop-up
store that will feature three Discover Beauty brands from this year’s lineup.
These brands, which were announced also announced at the Discover Beauty party
include, Marula – The Leakey Collection, Recipe for men and Fairiche.
CPNA also introduced another new initiative this year as a part of the Discover
Beauty program called, SPOTLIGHTS. This new exhibit space offered smaller
companies that excel on creativity, but seek economic solutions, the
opportunity to showcase their products at CPNA. With 19 brands in the program,
SPOTLIGHTS featured small artisan labels that are a prime fit for high-end
retail stores, boutiques, salons and spas, and was all abuzz with activity
throughout the three days of the show.
Top trade publications from across the globe joined leading beauty industry
professionals at the show to seek out the newest emerging trends. CPNA also saw
a higher presence of online media with over 100 bloggers reporting live from
the show. In addition, Beaut-E Zone, which featured editors from
Bellasugar.com, DailyMakeover.com, TotalBeauty.com and YouBeauty.com /
BeautySage.com was a huge success. These leading online beauty editors were
able to meet with exhibitors in Discover Beauty and report trends they
discovered and show happenings on their respective sites; combined they have a
total reach of over 30+ million readers.
Prior to the show, CPNA announced that five talented students from the Penrose
Academy in Scottsdale, AZ would participate in CPNA’s second annual Trendscout
program. While given unrestricted access to the show floor, the CPNA
Trendscouts met with exhibitors to find new product launches and discover the
latest trends. They reported their findings via Twitter and Facebook posts,
which were displayed in real-time at the main entrance of the show floor,
helping attendees identify the current trends at the show. CPNA will issue a
Trend Report, which will be based on the scouts findings later this month.
Staying connected during the show was easier than ever this year. Attendees and
exhibitors could “check in” via Foursquare and view show specials as well as
download the new CPNA Smartphone App, which helped attendees find their
favorite exhibitors and other companies. Guests could also scan the new CPNA QR
Code that featured exclusive show promotions and tips from CPNA show
organizers.
Every year CPNA brings industry leaders to the forefront to share innovative
ideas and experiences that will help the beauty industry better understand the
dynamics and market trends, current and future. Special education seminars were
filled to capacity with more than 500 attendees in total. Business and industry
leaders from multiple sectors of the industry participated in round-table
discussions and panels to share their knowledge and insights.
CPNA Hosts PBA Beauty
Week
In addition to all that CPNA offers, the event also hosts PBA Beauty Week from
the Professional Beauty Association. PBA Beauty Week features the North
American Hairstyling Awards (NAHA), PBA Symposium, and BEACON. All three events
featured a record number of attendees.
The NAHAs in particular, which are the professional hair care industry’s single
most important awards event of the year, were hosted by famed entertainment
journalist and star of E! Network’s E!
News and Fashion
Police, Giuliana Rancic. In addition to hosting the show, Rancic
also received the Professional Beauty Association’s Beautiful Humanitarian
Award for her work with the charities Dress
for Success,
Bright Pink, Operation
Smile, Mercy Home for Boys & Girls in Chicago, and the Children’s Miracle Networks. This
year’s show was attended by a record number of more than 3,000 guests and was
also seen worldwide via live online steaming broadcast by an additional
40,000. Dimitrios Tsioumas of the Mizu Salon in New York City took home
NAHA’s top prize, Hairstylist of the Year, as well as the Contemporary Classic
honor. To see the winners, visit probeauty.org/naha.
Cosmoprof North America 2013 will take place July 14 – 16 at the Mandalay Bay
Convention Center in Las Vegas. For more information on exhibiting or
attending, please visit cosmoprofnorthamerica.com or call 800-557-3356.