Cosmoprof North America Las Vegas is a week away and I still have a large amount of information to share with you about the show. I'm trying to not overwhelm (and especially to those who aren't attending) but for those going - this is some good stuff! Please enjoy the following - I'm hoping to watch at least part of this conference... I'd love to meet Scott-Vincent Borba! (All images courtesy of Y! PR)
CPNA TO FOCUS ON PRIVATE LABEL
INDUSTRY
PRIVATE LABEL MAGAZINE
SESSION: IT'S ALL IN THE PACKAGING
Las Vegas, NV (May 8,
2012) – As everyone in the
beauty business knows, a big part of your brand’s success is based on the
branding product formula, but more importantly the packaging. It’s what sells
the product and ultimately catches the consumers’ attention at the point of
sale. The private label category has grown by leaps and bounds as manufacturers
are incorporating innovative packaging solutions to create that sought-after
million-dollar sku.
Cosmoprof North America (CPNA) is the platform that connects private label
professionals, manufacturers, and design and packaging executives. These industry
professionals come together to explore innovative ideas and packaging
opportunities as it pertains to finished goods, secondary packaging, and
contract/ private label manufacturers. This is the common theme, which Private Label magazine
will cover in the It’s
All In The Packaging session.
This session will give in-depth views on the latest data behind
packaging influence, how packaging and retail has changed, in addition to how
to make the right choices when creating a new brand or implementing a re-branding
strategy.
Join CPNA and three industry leaders as they highlight trends in packaging, new
concepts, materials as well as having the right presence. Moderated by Phillip
Russo, Publisher of Private
Label magazine, the “It’s
All In The Packaging” session will be held at Cosmoprof North
America on Monday, July
23, 2012 from 1:30 p.m. to 3:00 p.m.
Scott-Vincent Borba |
Scott-Vincent Borba Inc. | Founder and Creator – Scott-Vincent
Borba has enjoyed career success in both the prestige and mass-market sectors
in product development, branding, and marketing for companies such as Hard
Candy©, Neutrogena®, P&G®/Wella®/Sebastian®,
Shiseido®/Joico® and Murad®, before setting
out on his own as the Founder of BORBA® and Co-Founder of e.l.f.
(eyes, lips, face) Cosmetics™. More recently, Borba introduced Scott-Vincent
Borba Inc. He will highlight on this new brand and the debut with HSN.
Nick Gardner | HCT Group
| Executive Vice President – Being a part of a design led
manufacturer to the color cosmetics and skincare industries, Nick Gardner
understands how important packaging is to a brand. When Gardner first joined
HCT Group, the company focused on primary packaging, but has grown to encompass
branding, full service color cosmetics offerings, brushes, GWP and any products
that are of interest to their customer. Gardner will discuss new packaging
concepts and materials from today’s leading companies he works with.
Amy Ziegler | Mintel |
Global Personal Care Analyst – Amy Ziegler offers expert
in-depth analysis of new products, markets, consumers and trends in the beauty
and personal care space. Before joining Mintel, she spent six years with
Walgreen Co, where she gained extensive experience and insight into category
management, merchandise planning and sales projection, which adds an extra
dimension to her analysis of the industry. She will share consumer trends and
market data relating to the private label industry.
