Coming to you June 1, 2012 is the launch of the ME Collection of Colored
Anti-Aging Nail Lacquers from Dermelect
Cosmeceuticals.
The six lacquers
are the brand’s foray into the colored nail polish category, providing a 2-in-1
range of bright, beautiful crème shades coupled with a manicure extending
formula. Infused with ProSina, a pure protein peptide extracted from New
Zealand’s sheep’s wool, the lacquers deliver a fast-drying, high gloss shine
while providing an unequaled level of strength for stubborn nails to grow
longer and more resistant to chipping, peeling and splitting.
Recently, Hilary
Swank wore the Persuasive peach hue to the Met Ball.
The ‘Cure’ in your ‘Mani’
is at your fingertips with the 1st peptide-infused color treatments
for fragile, weak nails. Aptly named ME, Dermelect
Cosmeceuticals formulated and designed a 2-in-1 range of bright, beautiful
crème shades coupled with a remarkable manicure extending formula. Infused with
ProSina, a pure protein peptide extracted from New Zealand sheep’s wool, the
lacquers deliver a fast drying, high gloss shine while providing an unequaled
level of strength for stubborn nails to grow longer and more resistant to
chipping, peeling and splitting.
In its debut collection, the ME
range includes six lacquers with eye-catching hues ranging from the brand’s
signature red to a rich lilac, creamy sky blue and color of the year,
tangerine.
HOW IT WORKS
The first coat instantly bonds to
the nail, while the second fuses with the base coat to create a flexible web of
color that resists chipping and improves brittleness (patent-pending
technology). The ME colors combine fast drying, high shine, and a healthy
‘green’ dose of vitamins, peptides, and moisture, offering a colorful solution
to the contemporary woman’s beauty concern—aging hands and nails. For best results,
two coats are recommended.
BENEFITS
· Strengthens
weak, brittle nails
· Restores nail
flexibility
· Helps nails
resist chipping and splitting
· Provides
long-lasting, high shine and bold color
· Water and
detergent resistant
· Protects
against UV rays
· DBP, Toulene,
Formaldehyde, and cruelty FREE (no animal testing)
KEY
INGREDIENT
ProSina
Protein Peptide
COLOR
NAMES
Persuasive
(luscious
peach)
#1070
Provocative (fabulously fresh fuchsia)
#1071
Above It (breathtaking sky blue)
#1072
Head Turner (brilliant orange crème) #1073
Luxurious (rich, confident lilac) #1074
Power Trip (burst of red w/pink undertone) #1075
Head Turner (brilliant orange crème) #1073
Luxurious (rich, confident lilac) #1074
Power Trip (burst of red w/pink undertone) #1075
LAUNCH DATE
June
1, 2012 (future color collections to follow).
PRICING & AVAILABILITY
SRP:
$14.00 (0.4 fl. oz. bottle)
Available on www.dermelect.com and C.O. Bigelow in NYC
Available on www.dermelect.com and C.O. Bigelow in NYC
ABOUT DERMELECT
Dermelect Cosmeceuticals is a
forerunner when it comes to targeted, multi-tasking cosmeceutical skincare.
Backed by its board of advisors and formulated with the most effective and
sought out ingredients, Dermelect provides a refreshingly realistic beauty
philosophy as it seeks to simplify skincare for the average educated consumer.
