I was given the opportunity to talk to ORLY's brand manager today and she was telling me about some pretty cool new ORLY products. While I do have the full press releases to post, I may wait on those and instead, just give you some tidbits from each one (depends on what you, the reader, wants!)
For the DIYer, ORLY has come out with a few "French Manicure" sets. I had no idea that Jeff Pink, ORLY Founder, CEO, President actually developed the Originally French Manicure® back in the mid-1970s. I know it's a bit long but seriously, this is nail history.
Developed by Jeff Pink in the mid-1970’s, the Original French Manicure® has prevailed as the ultimate in nail chic. This versatile nail look first gained attention in Hollywood and soon after, became an instant classic on the runways of Paris. “The idea of the French manicure look came to me while I was starting ORLY back in 1975. Movie and television directors wanted a versatile nail style to compliment a Hollywood star’s entire onset wardrobe. They were looking for a singular look that would coordinate with the numerous wardrobe changes actresses had to make in one day. Prior to the French Manicure, the manicurists were often changing the polish several times a day to match their onset wardrobe changes. As you can imagine this took up too much time. Once I started having the movie star stylists paint the nails with a white tip and a sheer, the celebrities loved it! I realized the most elegant, universal nail look is a natural nail look”. Jeff Pink – ORLY Founder, CEO, President
Jeff took his look, at the time dubbed the “The Natural Nail Look”, to the runways of Paris where the models and designers loved this sophisticated nail design. Once he got back to the US, Jeff decided to rename his creation French Manicure. And the rest, as you say, is history.
ORLY International continues to refine the French Manicure with two recent product innovations. Pointe Blanche Nail Lacquer for French tips is infused with rubberized basecoat for long-lasting adhesion and comes with a precision brush for easy and clean application. Magnifique French Manicure Topcoat contains optical brighteners for a luminous finish, and UV protection to help prevent French Manicures from yellowing. Trends may come and go, but the Original French Manicure® remains the most popular look for nails today.
You may have seen these in stores already. Each kit comes with the polishes shown and a picture guide of how to create each look.
Next up was the ORLY minis. They are one of the few companies that offer all their colors as Mini bottles. I love mini bottles - they just make me happy.
For Breast Cancer Awareness, ORLY is pulling 2 colors from their Flash Glam FX line (Be Brave and Embrace) and adding a 3rd (You Are Not Alone) for the Pretty In Pink collection. 20% of the proceeds will be donated to Cancer Schmancer, the charity founded by Fran Drescher. This line will be available in October during Breast Cancer Awareness month. Retail price is $10.00 each.
Halloween will be a Spellbound-ingly good time with their 4-piece collection. From left to right, Liquid Vinyl (core collection), and Monster Mash, Right Amount of Evil and R.I.P. are all apart of the Flash Glam FX collection.
For fall, ORLY is bringing out Fired Up, inspired by the inner workings of the human body. Colors from left to right are Glow, Flare, Flicker, Ignite, Smolder and Rapture. This launches in September and retails for $8.50 each.
Winter 2012 is called Naughty or Nice and is all about passion being set on fire and then cooled down. Left to right: Devil May Care, Miss Conduct, Halo, Unlawful, Angel Eyes and Torrid. Three different trio gift sets will also be available. Halo, Devil May Care and Torrid come with a pair of black lace gloves. A lace clutch is included in a gift set with Halo, Devil May Care and Torrid, while a satin sleep mask is included in a gift set with Unlawful, Devil May Care and Miss Conduct. This line launches in November for $8.50 each. Gift sets will be available for $25.50.
Finally is ORLY's 2012 Special FX Collection - Flash Glam FX. These things are PRETTY. It is intended to be used as a layering polish, either over black, white, or a color of your choosing. ORLY recommends 3-4 coats for full opacity alone. This is a line of 22 "prismatic" polishes with chunky glitter. This line launched in June 2012 for $10 each.
With that, I'm off to bed for a few hours! I have many more companies to talk about, so stay tuned!
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