Indulge in Luxurious Lacquers!
OPI Launches
New Diamond Dust-Infused Designer Series Shades for Fall 2012
OPI releases
two new high-shine hues – DS
Indulgence and DS Luxurious – to join
the Designer Series by OPI collection
this fall. Fusing fashion and technology, the Designer Series lacquer formula is enhanced with real diamond dust,
offering light reflecting, multidimensional color.
DS
Indulgence, a radiant
red-violet with a shimmering, golden finish, will launch along with DS Luxurious, a captivating coral-red
with a golden glisten. With these two additions, Designer Series by OPI will offer 12 glitter-filled,
highly-saturated, breathtaking colors.
“Red nails are the epitome of glamour,
and this fall OPI is adding two dazzling
reds to the Designer Series line,”
says Suzi Weiss-Fischmann, OPI Executive
VP & Artistic Director. “With vivid color and intense shimmer and shine,
these lacquers create a bold, high-fashion accessory statement. DS Indulgence provides a deeper,
classic red look, while DS Luxurious incorporates
rich auburn pigments.”
Designer
Series by OPI nail
lacquers contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™
Brush for the ultimate in application. DS Indulgence and DS Luxurious will be available beginning September
2012 at Professional
Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney,
Pure Beauty, Regis, Trade Secret, and ULTA, for $12.50 ($14.95 CAN) suggested
retail for each Nail Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com.
Follow OPI on Twitter @OPI_PRODUCTS
and become a Facebook fan!
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ABOUT OPI
As the world leader in
the professional nail care industry, OPI is committed to providing
high-quality products and services to both salons and their customers, along
with a focus on industry safety and innovation. Known for its exceptional
formula, fashionable colors and iconic names, OPI’s heavily-pigmented
lacquers are super rich, long-lasting and chip-resistant – offering an
affordable luxury to consumers. OPI nail lacquer is available in over
200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features
OPI’s exclusive ProWide™ Brush for the ultimate in
application. Currently, OPI is available in over 100 countries and
retails a full line of professional items, including nail treatments, finishing
products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
