First, they have a new look, logo and tagline as part of it's newly unified association and direction.
PBA members and the
industry at large will start seeing fresh, cohesive visuals along with PBA's
new tagline: Advancing OUR Industry. This new direction is part of an enhanced
marketing and branding campaign designed to unify the various aspects of PBA's
mission.
Along with the new
look, PBA is honing its focus on five core program areas: Government Advocacy,
Education, Charitable Outreach, Signature Events, and Member Services. PBA
believes investing in these areas is critical for both its members and the
industry. By creating a more consistent look and messaging, PBA members will be
able to better recognize and take advantage of the many programs,
opportunities, and events the association offers.
Secondly, Schwarzkopf & Henkel,
manufacturer of Smooth 'N Shine®, will sponsor the "2013 Smooth 'N Shine®
Cosmetology Scholarship." With a grand prize of up to $25,000 and ten
$1,000 scholarships available, students currently in high school or high school
graduates enrolled in or intending to enroll in a program resulting in a
cosmetology (hairstyling) license are eligible to enter. All applications must
be submitted by October 31, 2012. Winners will be notified by January 15, 2013.
To enter, eligible
applicants must submit two letters of recommendation and a typed essay
describing the qualities they possess that will make them "shine" in
cosmetology school and their future career. Proof of enrollment / intended
enrollment in a cosmetology program is also required. (See application for full
details.)
"Schwarzkopf
& Henkel is thrilled to promote beauty education through the Smooth 'N
Shine Cosmetology scholarship program. Our goal is to help and inspire these
deserving students to reach their full career potential and be successful in
our industry," said Kathy Alaama, Vice President of Marketing, Schwarzkopf
& Henkel.
Applications will be
reviewed and scholarships awarded by a committee appointed by the President of
PBA's Beauty Professional/NCA membership section. All scholarships are funded
by Schwarzkopf & Henkel and administered by the PBA Foundation. Scholarship
awards are final and the grand prize winner will be announced at the
International Salon & Spa Expo (ISSE) Long Beach on January 28, 2013.
Also this month, the Professional
Beauty Association (PBA) is proud to announce the newly elected and reelected
members of PBA's Leadership Councils that will continue to guide the
association through the coming year. Comprised of highly-respected beauty
professionals, all of which volunteer their time to serve, their terms begin
September 1, 2012 and will end on August 31, 2014.
PBA has four
Leadership Councils: Beauty Professional/NCA, Distributor, Manufacturer and
Salon/Spa. Each of these councils addresses the needs and issues of their
respective area of focus. The overall Governing Council oversees budgeting,
legislation endorsement, strategic planning and addresses issues that affect
the industry as whole.
The Beauty
Professional/NCA Leadership Council has elected Peggy Sue Schmoldt as the newest
member of council. Joining her will be reelected members Marlene Bridge, Mark
Goodman and Grace Santiler Nowik. Santiler Nowick will retain her role as
council president.
The Distributor
Leadership Council has elected Paul Gauvin of WS Beauty Supply, Brandon
Ranney of Creative Salon Concepts, and Karl Sweis of SWEIS, Inc. as the newest
members of the council. Renee Shakour of Essential Salon Products was also
reelected.
The Manufacturer
Leadership Council has elected Michael Riley of Scruples Professional Salon
Products Inc. as the newest member of the council. Kevin Barrett of Fromm
International, Reuben Carranza of P&G Salon Professionals and Scott
Hagstrom of Helen of Troy were all reelected.
The Salon/Spa
Leadership Council has elected Tiffany Conway of CoCo Cheveux Salon and
Holly Zapata of K Charles & Company Salons as the newest members of the
council. Rejoining the council are Scott Buchanan from Scott J Salon & Spa
as council president and Bonnie Conte from Avalon Salon and Day Spa.
PBA encourages
industry professionals to join PBA and take an active role in the association.
PBA is led by industry volunteers and represents the interests of the professional
beauty industry. In addition to the Governing and Leadership Councils,
volunteer members can also serve on committees to support the association's
activities by helping to plan events, direct government affairs activities and
more. probeauty.org
The Professional Beauty
Association's (PBA) purpose is to advance the professional beauty industry by
providing its members with education, charitable outreach, government advocacy,
events and more. PBA is the largest organization of industry professionals with
members representing salons and spas, distributors, manufacturers and beauty
professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424)
to learn more.
