ISSE
Long Beach 2013
The
West Coast's Largest & Most Influential
Professional
Beauty Event
Brings
Together Exhibitors, Education and Competitions
January
26 - 28, 2013 │ Long Beach Convention Center │ Long Beach, California
|
Phoenix, AZ
(October 17, 2012) - Produced by the Professional Beauty
Association (PBA), the International Salon and Spa Expo (ISSE) Long Beach
has become the West Coast's largest and most influential beauty event open
exclusively to licensed beauty professionals, students and instructors. With
more than 40,000 beauty professionals expected, ISSE Long Beach has evolved
beyond the traditional "hair show" to a complete beauty event for
hair, nails, cosmetics, esthetics and advanced education. With a sold-out expo floor of
more than 400 top international beauty brands, almost 200 educational
classes, live stage performances from top industry icons, and hair and nail
competitions, ISSE Long Beach 2013 is the place for beauty professionals to
stay up on the latest trends and advance their careers.
Based on the highly
professional nature of the show and large number of qualified attendees, ISSE
Long Beach has also become the event to launch new beauty products, services
and trends. From international beauty powerhouses to indie brands seeking to
enter the market, ISSE Long Beach carefully curates the exhibition hall,
including the EstheticsAmerica & Wellness Pavilion, to maximize the
attendee's experience. PBA members continue to receive complimentary
admission to ISSE Long Beach. Registration is required and exceptions apply.
Details at probeauty.org/isselb.
New
for 2013
ISSE Mobile App.
Coming Soon! From show times and class schedules, to a map of the
show floor and directions, the ISSE Mobile App is the perfect way to plan
your "ISSE game plan" and maximize your time at the show. Download
the free app for your Android, iPhone, iPad or Blackberry device. Just search
for: ISSE LB 2013.
Highlights
for 2013
The
EstheticsAmerica & Wellness Pavilion featuring CIDESCO Section USA
education continues to expand. Growing each year, the
EstheticsAmerica & Wellness Pavilion provides exhibitors and attendees with
a dedicated environment devoted to skincare, wellness and the latest in
treatments and education for this rapidly expanding industry segment. Many of
the largest esthetics brands will be on hand to offer advanced, hands-on
training and certifications, including a line-up of CIDESCO Section USA
education.
Hair & Nail
Competitions: Students and licensed professionals are invited to show
off their skills, win career prestige and cash prizes at the ISSE Long Beach
Hair and NailPro Nail competitions. For times, rules and to register, visit probeauty.org/isselb.
Hair Competitions:
All competitors use mannequins for entries and students and professionals
compete separately. Categories include: Ladies
Trend Cut, Color & Style; Long Hair Bridal; and Fantasy-Inspired by
Hollywood.
Nailpro Nail
Competitions:The Nailpro competitions count toward the NailPro Cup.
Categories include: Soak
Off Gel Manicure; French Twist - One Hand; and Tip & Overlay.
Stage Shows
Featuring the Industry's Biggest Names: One of the most
popular features at ISSE Long Beach are the stage shows featuring some of the
biggest stars and hair teams in the industry. Attendees will see beauty
experts such as: Faatemah
Ampey, Nick Arrojo, BaByliss Pro, Steve Elias, Enzo Team, Mike Karg, Martin
Parsons, P&G Salon Professional, Charlie Price, RUSK, Sassoon Academy,
Lisa Yamasaki and more. ISSE Long Beach features three main
stages, including Center
Stage (formerly International Fashion Theater) and Stage Right (formerly
Technical Theater), and the NAHA
Stage.
NAHA Stage: The North American
Hairstyling Awards (NAHA) continues to be the industry's premier photographic
hairstyling competitions. The ISSE Long Beach NAHA Stage features NAHA
winners and finalists, showcasing their talents, reviewing what a NAHA win
can do for one's career, and how to create a successful entry. From learning
how to select models to directing a successful photo shoot, the NAHA Stage is
the perfect way to learn how to advance your career with a NAHA.
ISSE Long Beach
will continue to feature group registration, making registering large parties
quick and efficient. ISSE Long Beach is open to licensed salon/spa
professionals, cosmetology students and instructors only. To maintain a
professional atmosphere, attendees must present proof of license and a valid
photo ID. For additional information on ISSE Long Beach and to purchase
tickets, please visit probeauty.org/isselb.
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