Cosmoprof Worldwide Unveils Its New Advertising Campaign
Created By Leo Burnett
Las Vegas, NV (November 13, 2012) – Leo Burnett, one of the most
influential communication agencies in the world, has been commissioned to
create the 2013 / 2014 Advertising Campaign for Cosmoprof Worldwide. The
BolognaFiere Group, one of the world’s leading trade show organizers in the cosmetics,
fashion, architecture and building, art and culture industries, made the
decision to assign the advertising campaign project to Leo Burnett with the
objective of redefining Cosmoprof’s image and solidifying its global stature.
The decision to work together has proven to be ideal,
as both groups are international icons and this strong ad campaign had to be
adaptable across the various countries and cultures. The concept will be
adopted across the entire Cosmoprof’s worldwide
platform, not only in Bologna, but in Las Vegas and Hong Kong as well.Leo Burnett’s campaign is designed based on the universal vision of Cosmoprof’s identity and the brand’s self-proclaimed values. The creative concept depicts Cosmoprof as a beautiful blossoming flower: a visual metaphor for their reputation as the leader in the beauty industry and a symbol of pure and ideal beauty. Each show will have their own unique color palette which will represent their individuality.
“This choice represents an important step in the
process of enhancing a brand through its own identity,” states Duccio Campagnoli, president of BolognaFiere. “A brand with worldwide renown needs
appropriate communication and visibility. We are certain that our partnership
with Leo Burnett will bring great prestige to the Cosmoprof Worldwide system as
an international hub for the beauty world.”
