Beautique at Cosmoprof North America 2013

Image Courtesy YPR

Box subscriptions have been all the rage in the past 2 years. Beauty, nail polish, pet items, organic - it's a little bit of Heaven for those who want to try but don't want to commit to full sized products.

New to Cosmoprof North America (CPNA), this sampling concept will be unveiled at the show this July in Las Vegas. CPNA is the first trade show to bring customized sampling to show attendees. All proceeds collected will benefit CITY OF HOPE, a leading research, treatment, and education center for cancer, diabetes and other life-threatening diseases.

All CPNA attendees are invited to visit the one-stop beauty shop, BEAUTIQUE, for deluxe-sized samples, including the latest in up-and-coming cosmetics, skin care, nails, hair...and some classic beauty favorites. Attendees will be able to hand-pick seven deluxe samples from 20 featured exhibiting brands for a nominal fee of $10.  

The beauty sampling shop will be located on the main show floor and will be open throughout the entire show. Exhibitors participating in this program will benefit from enhanced visibility on the show floor as well as the opportunity to get their products in the hands of many buyers who they may not necessarily get the opportunity to meet with otherwise. 

The list of participating brands will be announced in May. HCT Packaging, the official sponsor of BEAUTIQUE, will produce the exclusively customized box to hold all the beauty products.