CEO ROUNDTABLE
FEATURING PROFESSIONAL INDIE BEAUTY BRANDS
Las Vegas, NV (March 26, 2013) - The professional
distribution channel focusing on the salon sector is once again showing signs
of growth. According to PBA, the professional haircare industry shipments in
2012 grew by 2.2% (through June 2012). Opportunities are ripe for innovative
brands to develop distribution and make a dent in the marketplace. This panel
will feature key decision makers from independent professional salon brands who
will share insights on how they were able to build their distribution platforms
and how they compete in the marketplace with large multi-national brands with
large advertising and promotional arsenals. How will the professional market
place compete and ultimately survive?
The PBA CEO Round Table will be held at Cosmoprof North America on Sunday, July 14th from 4:00 p.m. to 5:30 p.m. Moderated by John Heffner, President and General Manager of OPI Cosmetics, Heffner brings his expertise and insight as the former President and CEO of Creative Nail Design and 2010 CPNA round table panelist.
John Maly | Mirabella Beauty | Founder – After graduating from Indiana University, John Maly worked for Deloitte Touche in Chicago. He then started his own consulting business for salons before his family asked him to go West to run its newly acquired distributorship. John was the President of Maly's - West, building this distributorship from $2 MM to $200 MM until 2007 when they sold to L'Oreal. Since that time, John has been running Mirabella - Mineral Makeup with Personality, currently distributed in more than 1500 doors (salons) throughout the US and 8 countries.
Steve Goddard | Pravana International | Founder – Steve Goddard is a 30-year veteran of the beauty industry. He’s held executive positions with Redken, Wella, Sebastian, Rusk, and Revlon. With an impressive resume, he’s returned to his creative marketing roots to launch Pravana, a company dedicated to the development of Naturceutical hair care and color products for professional salons and spas, currently distributed in more than 30,000 salons across the U.S. and 16 countries.
Jeff Orrell | Neuma Beauty | Senior Vice President of Sales and Marketing - For over 25 years, Jeffery Orrell has established a proven record of success within the professional beauty industry. After beginning his career in 1988, Orrell quickly developed a reputation for improving the retail business of the salons he serviced. Throughout his years of professional experience, Orrell worked as a Distributor Account Executive for AVEDA before co-founding and being named Vice President of Pureology until its sale to L’Oreal. Now he helms Neuma Beauty, a high performing and professional lifestyle hair care line currently distributed in 2000 salons and spas across the country.
The PBA CEO Round Table will be held at Cosmoprof North America on Sunday, July 14th from 4:00 p.m. to 5:30 p.m. Moderated by John Heffner, President and General Manager of OPI Cosmetics, Heffner brings his expertise and insight as the former President and CEO of Creative Nail Design and 2010 CPNA round table panelist.
John Maly | Mirabella Beauty | Founder – After graduating from Indiana University, John Maly worked for Deloitte Touche in Chicago. He then started his own consulting business for salons before his family asked him to go West to run its newly acquired distributorship. John was the President of Maly's - West, building this distributorship from $2 MM to $200 MM until 2007 when they sold to L'Oreal. Since that time, John has been running Mirabella - Mineral Makeup with Personality, currently distributed in more than 1500 doors (salons) throughout the US and 8 countries.
Steve Goddard | Pravana International | Founder – Steve Goddard is a 30-year veteran of the beauty industry. He’s held executive positions with Redken, Wella, Sebastian, Rusk, and Revlon. With an impressive resume, he’s returned to his creative marketing roots to launch Pravana, a company dedicated to the development of Naturceutical hair care and color products for professional salons and spas, currently distributed in more than 30,000 salons across the U.S. and 16 countries.
Jeff Orrell | Neuma Beauty | Senior Vice President of Sales and Marketing - For over 25 years, Jeffery Orrell has established a proven record of success within the professional beauty industry. After beginning his career in 1988, Orrell quickly developed a reputation for improving the retail business of the salons he serviced. Throughout his years of professional experience, Orrell worked as a Distributor Account Executive for AVEDA before co-founding and being named Vice President of Pureology until its sale to L’Oreal. Now he helms Neuma Beauty, a high performing and professional lifestyle hair care line currently distributed in 2000 salons and spas across the country.
