Urban Decay launches two insanely gorgeous limited-edition palettes that tie in with the live-action film release of Disney’s Oz The Great and Powerful, in theaters March 8, 2013. The film precedes L. Frank Baum’s beloved book “The Wonderful Wizard of Oz” and tells the backstory of the wizard and the witches. Inspired by the movie’s enduring theme of good witch vs. bad witch (and the good witch/bad witch dichotomy in all of us), we created two collectible palettes loaded with beautiful, never-before-seen shades you’ll want to own. The Glinda Palette and The Theodora Palette will enable fans to recreate makeup looks from the film step by step.
We spent HOURS obsessively staring at images from the film (and not just the ones featuring its hot male lead, James Franco) to carefully craft the perfect mix of shades for these palettes. Get Michelle Williams’ ethereal, spellbinding look from Oz The Great and Powerful with The Glinda Palette or copy Mila Kunis’ captivating, edgy onscreen look with The Theodora Palette.
Our Alice in Wonderland Book of Shadows was so huge, it sold out in a matter of hours—and we’re ecstatic to collaborate with Disney again on Oz The Great and Powerful. Directed by Sam Raimi (the man behind the original Spider-Man trilogy), this spring powerhouse is a visual feast, filled with stunning cinematography, richly hued sets and gorgeous costumes. With all of that to inspire us—not to mention the bewitchingly beautifully Michelle Williams and the wickedly cool Mila Kunis—how could we go wrong?
Each palette comes in a sleek tin adorned with gorgeous Oz The Great and Powerful-inspired artwork, with “Urban Decay” and the name of the film in foil lettering. The Glinda Palette features a dreamy, celestial design awash in a sheer backdrop of pink, gold and peach, while The Theodora Palette features a moody, colorful skyscape flanked by Rorschach-like patterns. Both versions incorporate our Build Your Own Palette format for total versatility. When you finish the original shades (or whenever you get the urge to experiment), just pop them out and pop your favorite UD shadows into the cool collectible tin.
Both palettes have six pans and EIGHT ALL-NEW and exclusive Eyeshadows. Confused? We’ve included two “duo-shades” in each palette that are split in half, with a different color on each side of the pan. Of course, every shade features our Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power and blendability.
THE GLINDA PALETTE INCLUDES:
Everything you need to recreate Michelle Williams’ look from the film, including a card with step-by-step instructions.
TORNADO – vibrant deep purple shimmer
AURA – 2 shades in 1: iridescent white with blue shift/iridescent white with red shift
MAGIC – pinkish purple with a golden shimmer
ILLUSION – pale peach satin
OZ – 2 shades in 1: gold with gold glitter/silver with silver glitter
SOUTH – warm pale gray shimmer with silver micro-glitter
Also includes Super-Saturated High Gloss Lip Color in Glinda (light sheer nude) and a travel-size 24/7 Glide-On Eye Pencil in a deep eggplant hue.
THE THEODORA PALETTE INCLUDES:
Everything you need to recreate Mila Kunis’ look from the film, including a card with step-by-step instructions.
BROKEN – pale cream satin
BEWARE – warm brown matte
BEWITCH – dark charcoal brown satin
WEST – deep metallic brown shimmer
SPELL – 2 shades in 1: black satin with green and gold shimmer/gold metallic with tonal glitter
JEALOUS – 2 shades in 1: pale green pearl/dark green pearl
Also includes Super-Saturated High Gloss Lip Color in Theodora (bright red cream) and a travel-size 24/7 Glide-On Eye Pencil in black.
The Glinda Palette and The Theodora Palette (SRP $49) are available from Sephora, ULTA and select Macy’s stores. Or, online at Sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com.
About Urban Decay:
Urban Decay is beauty with an edge. It is feminine, dangerous and fun...appealing to anyone who relishes her individuality and dares to express it. From brazen shade names and an insane range of colors to innovative
(and ultra long-lasting) products, Urban Decay has been revolutionizing the beauty industry for over 15 years. With an endless array of high-performance products that includes unique eye makeup, performance foundations, primers, and setting sprays that give makeup serious staying power, Urban Decay has always found new ways to shake up the prestige beauty world and excite beauty junkies and makeup artists alike.
About the film:
Disney’s fantastical adventure Oz The Great and Powerful, directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot— fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great and powerful wizard but into a better man as well.
Oz The Great and Powerful is produced by Joe Roth and written by Mitchell Kapner and David Lindsay-Abaire (credit not final). Grant Curtis, Philip Steuer and Palak Patel are serving as executive producers. Oz The Great and Powerful opens in U.S. theaters on March 8, 2013.
