OPI Now Available at ULTA.com, First Authorized E-Commerce Source in United States

I'm in a few Facebook Groups that are about nail polish and/or blogging and one question I see a lot is "Where can I buy OPI online?" There have been online stores that have popped up but they have all been shut down because OPI had not authorized them to be an e-commerce source in the USA.

However, in March 2013, OPI made two large Ulta announcements.  The first was that you can no longer use your Ulta coupons for OPI purchases (other big brands have this same restriction). The second was that OPI would now be available on Ulta.com.

I know people have questioned why Ulta and not Sephora, but if you recall, Sephora has their own OPI line called Sephora by OPI. Some have dubbed it $OPI because the brand is more expensive than OPI, yet are the same quality and at times, the exact same colors (or very close duplicates/dupes).

In addition to selling OPI online, Ulta.com will always have nail treatments, lotions and certain OPI manicure/pedicure tools.

OPI is available now on ULTA.com. For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!