Dermelect Cosmeceuticals and Celebrity Nail Tech, Elle, extended a hand to guest collaborator Karie Frost, founder of top beauty blog FearNoBeauty.com, to create ME’s Summer 2013 Lacquer Collection. Aptly named Fearless Beauty, the eye-popping four color lacquer collection contains Dermelect’s signature anti-aging, peptide-infused formulation, designed for women who desire to grow out long, strong, natural nails without compromising fashionable fingertips.
"I see hundreds of new nail products cross my desk each year, and Dermelect really caught my eye," says Frost, who not only founded beauty blog FearNoBeauty.com, but has also worked for 12+ years on top nail industry magazine Nailpro and new consumer nail magazine Nail It!. "The science behind the nail treatments, and now the new ME lacquer colors, truly deliver stronger, longer nails—the perfect canvas for brilliant manicures. I wanted to bring brave new colors to the brand's ME lacquers—colors that will not only inspire women to take fun, fearless shade risks with their nails, but also feel confident while doing so."
Created for beauty junkies who love to push boundaries, the Fearless Beauty collection contains four creamy hues injected with high-voltage bright pigments, guaranteed to turn heads.
RENEGADE
a rebellious jade crème
BUZZ-WORTHY
an electric lemon crème
FEARLESS
a bold cobalt blue crème
MOXIE
a plucky pink crème
HOW IT WORKS
The first coat instantly bonds to the nail, while the second fuses with the base coat to create a flexible web of color that resists chipping and improves brittleness. The ME colors combine fast drying, high shine and a healthy ‘green’ dose of vitamins, peptides and moisture, offering a colorful solution to the contemporary woman’s beauty concern—aging nails and hands.
KEY INGREDIENT
ProSina Protein Peptide-Hydrolyzed Keratin extracted from New Zealand sheep’s wool that strengthens the nails and moisturizes the skin.
BENEFITS
Strengthens weak, brittle nails
Restores nail flexibility
Helps nails resist chipping and splitting
Provides long-lasting, high shine and bold color
Water and detergent resistant
Protects against UV rays
Formaldehyde, DBP, Toluene FREE
Cruelty FREE (no animal testing)
Dermelect’s ME Fearless Beauty collection, available summer 2013, retails for $14.00 and can be purchased online at www.dermelect.com and at high-end apothecaries, beauty boutiques, salons, spas, medi-spas and doctors offices.
