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| All images provided by Mischo Beauty |
Another brand that launched in 2013 was Mischo Beauty by chemist-cosmetologist Kitiya King on November 1st. Her first collection "Fall 2013" is a homage to Fashion Week.
Mischo Beauty Launches With Luxury Nail Lacquer
Chemist-Cosmetologist Creates New Brand of Five-Free Nail
Polish
NEW YORK - The
inimitable luxury, eco-sustainable new cosmetics brand Mischo Beauty will
launch November 1 with its first line of products, Mischo Luxury Nail
Lacquer. The brand’s first nail lacquer collection pays homage to Fashion Week,
and is suitably named “The Fashion Week Collection.” The collection fuses
durable, sought after runway hues with the green-chic qualities absent in the
brands crammed together on drug store shelves.
“Today’s woman has to
be aware of her health and her beauty without sacrificing one for the other, so
I wanted to create a product which does both,” Mischo Beauty founder Kitiya
King said.
Chemist and
cosmetologist Kitiya King conceptualized Mischo Beauty in the midst of a
fruitless, frustrating search for stunning, cruelty free, non-toxic polishes
safe for pregnant women.
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| Branded Box |
The typical nail
polish is created from a brew of Formaldehyde, Dibutyl Phthalate (DBP),
Toluene, Formaldehyde Resin, and Camphor. Mischo Beauty is “5-free”- free of
the vicious ingredients proven to negatively contribute towards cases of
cancer, birth defects, and reproductive issues.
The Autumn/Winter
collection is made up of seven shades, plus a top coat and base coat which
compliment each of the seven shades when worn in unison. Perfect shine finally
meets the ultimate chip resistant, fast drying properties sold mutually
exclusively in the formulas of other brands.
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| Base Coat |
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| Top Coat |
Each shade was
inspired by fashion week: #NYFW (midnight blue), Invite Only (glittering
gold), Front Row (vibrant, fearless red), Backstage Beauty (stark, dramatic
red), The Tents (soft pink), Lincoln Center (muted khaki green), Empire State
of Mind (outre emerald). Found online only, each bottle of polish sells at $18
at www.ShopMischoBeauty.com.
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| #NYFW |
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| Backstage Beauty |
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| Empire State of Mind |
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| Front Row |
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| Invite Only |
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| Lincoln Center |
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| The Tents |
