I tend to be a sucker for promotional buying - you know, like when OPI had the Texas collection? You're darn right I own every one, being a true Texan at heart and mind and soul and body AND NAILS. Do y'all feel me?
Please enjoy the following press release from OPI. Images courtesy of OPI.
OPI Products Inc. Partners with The Coca-Cola Company On Nail Lacquer Launch
OPI
Products Inc., a subsidiary of COTY Inc (NYSE: COTY), announced a
collaboration today with The Coca-Cola Company, the world’s largest
beverage company and home to one of the world’s most iconic brands –
Coca-Cola, whose mission is to inspire moments of refreshment, optimism
and happiness. Several of the Company’s most recognized brands –
including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke,
Sprite and Fanta – will be the inspiration for a line of OPI limited
edition nail lacquers that will launch internationally in June 2014.
“We’re
excited to partner with OPI, a preeminent nail polish brand with global
reach and influence among our core target teen audience,” said Kate
Dwyer, Group Director Worldwide Licensing, The Coca-Cola Company.
“Coca-Cola has a long history of collaborations with beauty and
lifestyle brands to further connect with consumers and tastemakers in a
way that is meaningful and relevant for them.”
“As
the global leader in the professional nail industry, OPI is thrilled to
partner with the world’s top beverage company, The Coca-Cola Company,”
remarks Suzi Weiss-Fischmann, OPI Co-Founder and Executive Vice
President. “These two iconic brands truly deliver happiness in a bottle –
whether it’s a refreshing, invigorating sip of Coke or a set of fingers
and toes perfectly polished with OPI nail lacquer.”
