This
July Cosmoprof North America (CPNA) proudly brought back the successful sampling concept,
BOUTIQUE, to its already exemplary program of new and returning
initiatives. This sampling bar allowed attendees to select deluxe-sized
samples, including the latest in up-and-coming cosmetics, skin care,
nails, hair and some classic beauty favorites. Once at the sampling bar,
attendees could hand-pick seven deluxe samples from 20 featured
exhibiting brands in exchange for a small charitable donation that
benefited CITY OF HOPE, a leading research, treatment and education
center for cancer, diabetes and other life-threatening diseases.
The BOUTIQUE concept was widely successful at last year’s show and announces a special collaboration with GLOSSYBOX, the leading
online purveyor of luxury beauty with recent collaborations that
GLOSSYBOX has launched with brands, including Net-A-Porter, Bergdorf
Goodman, La Prairie and many others. The limited edition Cosmoprof BOUTIQUE box will be available for sale exclusively on GLOSSYBOX.com on August 1 for $40. The limited edition box will feature seven products and will have a small run. Once sold out - it is gone!
