ISSE Long Beach 2013 Media Registration Open

ISSE Long Beach 2013 Media Registration Open Spread the Word That You Will Be at the West Coast's Largest & Most Influential Beauty Event January 26 - 28, 2013 │ Long Beach Convention Center │ Long Beach, California

Media registration for the West Coast's largest and most influential total beauty event, the International Salon & Spa Expo (ISSE) Long Beach, is now open! Produced by the Professional Beauty Association (PBA), ISSE Long Beach is open exclusively to licensed beauty professionals, students and instructors. With more than 40,000 beauty professionals expected, ISSE Long Beach has evolved beyond the traditional "hair show" to a complete beauty event for hair, nails, cosmetics, esthetics and advanced education. Register as Media for ISSE Long Beach: www.probeauty.org/isselb/press Help Spread the Word PBA appreciates your support of ISSE Long Beach via your social media networks. While sample copy is provided below for you to simply copy, paste and post, please feel welcome to share as you see fit. An overview of highlights has also been provided. Facebook: /pbaisse | Excited about ISSE Long Beach 2013? The West Coast's largest total beauty event is Jan. 26 - 28, 2013 and we'll be there! Shopping, education and more. Info, tickets and travel at www.probeauty.org/isselb . Are you going to be there?    Twitter: @ProBeautyAssoc | ISSE Long Beach, the West's biggest total #beauty event for pros: Jan 26-28. We'll be there! Shopping & education. www.probeauty.org/isselb    New for 2013 ISSE Mobile App. Coming Soon! From show times and class schedules, to a map of the show floor and directions, the ISSE Mobile App is the perfect way to plan your "ISSE game plan" and maximize your time at the show. Download the free app for your Android, iPhone, iPad or Blackberry device. Search your app store for: ISSE LB 2013. Highlights for 2013 EstheticsAmerica & Wellness Featuring CIDESCO Section USA Education Continues to Expand. Growing each year, EstheticsAmerica & Wellness provides exhibitors and attendees with a dedicated environment devoted to skincare, wellness and the latest in treatments and education for this rapidly expanding industry segment. Many of the largest esthetics brands will be on hand to offer advanced, hands-on training and certifications, including a line-up of CIDESCO Section USA education.  Hair & Nail Competitions: Students and licensed professionals are invited to show off their skills, win career prestige and cash prizes at the ISSE Long Beach Hair and NailPro Nail competitions. For times, rules and to register, visit probeauty.org/isselb. Stage Shows Featuring the Industry's Biggest Names: One of the most popular features at ISSE Long Beach are the stage shows featuring some of the biggest stars and hair teams in the industry. Attendees will see beauty experts such as: Faatemah Ampey, Nick Arrojo, BaByliss Pro, Steve Elias, Enzo Team, Mike Karg, Martin Parsons, P&G Salon Professional, Charlie Price, RUSK, Sassoon Academy, Lisa Yamasaki and more. ISSE Long Beach features three main stages: Center Stage, Stage Right, and the NAHA Stage. NAHA Stage: The North American Hairstyling Awards (NAHA) continues to be the industry's premier photographic hairstyling competitions. The ISSE Long Beach NAHA Stage features NAHA winners and finalists, showcasing their talents, reviewing what a NAHA win can do for one's career, and how to create a successful entry. From learning how to select models to directing a successful photo shoot, the NAHA Stage is the perfect way to learn how to advance your career with a NAHA. ISSE Long Beach continues to feature group registration, making registering large parties quick and efficient. ISSE Long Beach is open to licensed salon/spa professionals, cosmetology students and instructors only. To maintain aprofessional atmosphere, attendees must present proof of license and a valid photo ID. For additional information on ISSE Long Beach and to purchase tickets, please visit probeauty.org/isselb.

ISSE Long Beach 2013

ISSE Long Beach 2013 The West Coast's Largest & Most Influential   Professional Beauty Event Brings Together Exhibitors, Education and Competitions January 26 - 28, 2013 │ Long Beach Convention Center │ Long Beach, California

Phoenix, AZ (October 17, 2012) - Produced by the Professional Beauty Association (PBA), the International Salon and Spa Expo (ISSE) Long Beach has become the West Coast's largest and most influential beauty event open exclusively to licensed beauty professionals, students and instructors. With more than 40,000 beauty professionals expected, ISSE Long Beach has evolved beyond the traditional "hair show" to a complete beauty event for hair, nails, cosmetics, esthetics and advanced education. With a sold-out expo floor of more than 400 top international beauty brands, almost 200 educational classes, live stage performances from top industry icons, and hair and nail competitions, ISSE Long Beach 2013 is the place for beauty professionals to stay up on the latest trends and advance their careers. Based on the highly professional nature of the show and large number of qualified attendees, ISSE Long Beach has also become the event to launch new beauty products, services and trends. From international beauty powerhouses to indie brands seeking to enter the market, ISSE Long Beach carefully curates the exhibition hall, including the EstheticsAmerica & Wellness Pavilion, to maximize the attendee's experience. PBA members continue to receive complimentary admission to ISSE Long Beach. Registration is required and exceptions apply. Details at probeauty.org/isselb. New for 2013 ISSE Mobile App. Coming Soon! From show times and class schedules, to a map of the show floor and directions, the ISSE Mobile App is the perfect way to plan your "ISSE game plan" and maximize your time at the show. Download the free app for your Android, iPhone, iPad or Blackberry device. Just search for: ISSE LB 2013. Highlights for 2013 The EstheticsAmerica & Wellness Pavilion featuring CIDESCO Section USA education continues to expand. Growing each year, the EstheticsAmerica & Wellness Pavilion provides exhibitors and attendees with a dedicated environment devoted to skincare, wellness and the latest in treatments and education for this rapidly expanding industry segment. Many of the largest esthetics brands will be on hand to offer advanced, hands-on training and certifications, including a line-up of CIDESCO Section USA education. Hair & Nail Competitions: Students and licensed professionals are invited to show off their skills, win career prestige and cash prizes at the ISSE Long Beach Hair and NailPro Nail competitions. For times, rules and to register, visit probeauty.org/isselb. Hair Competitions: All competitors use mannequins for entries and students and professionals compete separately. Categories include: Ladies Trend Cut, Color & Style; Long Hair Bridal; and Fantasy-Inspired by Hollywood. Nailpro Nail Competitions:The Nailpro competitions count toward the NailPro Cup. Categories include: Soak Off Gel Manicure; French Twist - One Hand; and Tip & Overlay. Stage Shows Featuring the Industry's Biggest Names: One of the most popular features at ISSE Long Beach are the stage shows featuring some of the biggest stars and hair teams in the industry. Attendees will see beauty experts such as: Faatemah Ampey, Nick Arrojo, BaByliss Pro, Steve Elias, Enzo Team, Mike Karg, Martin Parsons, P&G Salon Professional, Charlie Price, RUSK, Sassoon Academy, Lisa Yamasaki and more. ISSE Long Beach features three main stages, including Center Stage (formerly International Fashion Theater) and Stage Right (formerly Technical Theater), and the NAHA Stage. NAHA Stage: The North American Hairstyling Awards (NAHA) continues to be the industry's premier photographic hairstyling competitions. The ISSE Long Beach NAHA Stage features NAHA winners and finalists, showcasing their talents, reviewing what a NAHA win can do for one's career, and how to create a successful entry. From learning how to select models to directing a successful photo shoot, the NAHA Stage is the perfect way to learn how to advance your career with a NAHA. ISSE Long Beach will continue to feature group registration, making registering large parties quick and efficient. ISSE Long Beach is open to licensed salon/spa professionals, cosmetology students and instructors only. To maintain a professional atmosphere, attendees must present proof of license and a valid photo ID. For additional information on ISSE Long Beach and to purchase tickets, please visit  probeauty.org/isselb.

ISSE Midwest November 4-5, 2012

I know some of y'all out there are licensed beauty professionals, so today this post is for you!  If you are looking for cash and carry, education, artistic presentations, exhibitions and the always fantastic hair and nail competitions, keep reading!  For more information, check out the PBA Calendar here or the competition page here!

ISSE Midwest Combines Professional Cash-and-Carry Expo and Educational Event for Licensed Professionals

November 4 - 5, 2012 │ Donald E. Stephens Convention Center │ Rosemont, Illinois (Chicagoland)

Phoenix, AZ (August 13, 2012) – The International Salon & Spa Expo (ISSE) Midwest show, which is the only major industry Fall / Holiday cash-and-carry expo and educational event for licensed beauty professionals, will return to the Chicago area November 4 – 5, 2012. Produced by the Professional Beauty Association (PBA), ISSE Midwest is more than just a “hair show” and will feature an array of education, including continuing education (CE) credits, hair and nail competitions, artistic presentations from some of the industry’s biggest stars and top beauty brands exhibiting with the latest tools and products.

ISSE Midwest will be held at industry favorite, Donald E. Stephens Convention Center in Rosemont, Illinois, which is conveniently located just outside Chicago near O’Hare International Airport and has been redeveloped with a host of new entertainment, dining and lodging options. Five new restaurants, a casino, bowling alley, ice rink and a high end outlet mall all bring Rosemont into a league of its own, competing with the likes of downtown Chicago.

Education for Everyone – Don’t Miss Those CE Credits:

An array of education classes in hair, nails, skin and business will be presented by notable beauty professionals and companies, including: Charlie Price, Chuck Caple, Faatemah Ampey, Derek J, Geno Stampora, Martin Parsons, Lydia Sarfati/Repêchage, Mikal Clay, Millie Haynam and many more!

For those who need Continuing Education (CE) credits, ISSE Midwest will have an assortment of more than 60 classes to choose from. In addition, the show will offer hands-on hair and nail classes and CIDESCO USA skin classes. (Some classes require additional investment.)

It’s Time To Compete – Hair & Nail Competitions for Students and Licensed Professionals:  

With cash, prizes, and prestige on the line, ISSE Midwest will offer hair and nail competitions for students and professionals, competing separately. All hair competitions are performed on mannequins.

Hair Competition Categories Include: Fantasy-Inspired by Hollywood, Long Hair Bridal and Women’s Trend Cut, Color & Style

Nail Competition Categories Include (Sponsored by NailPro): Competitors Report, Soak Off Gel Manicure, French Twist – One Hand, Tip & Overlay, Salon Success. A NailPro Competition Class will also be offered for those looking to enter the competition circuit or just pick up some great pointers.

Top Industry Stars Presenting on Two Main Stages:

See international platform artists, educators and some amazing artistic presentations on ISSE Midwest’s two main stages. Some of the many featured artists include: Derek J, DJ Riggs & Berry Bachen, Farouk, FI Hair Gear, J’s Hair Studio & Academy, Kris Sorbie, Martin Parsons, RUSK, The Teals & Steve Elias and many more.

The Products & Tools You’ll Want to Have for the Holidays & New Year:

Be prepared for the holiday season and New Year with the latest products and tools from some of the top international and indie brands on the expo floor. Plus, take advantage of year-end close outs from major manufacturers and distributors. Be sure to stop by the BSG Value Center for amazing deals on tons of products.  Some of the many ISSE Midwest exhibitors include:

Acific, Inc., American International Industries (AII), Beauty Systems Group/BSG/Cosmoprof Beauty Systems, Body Toolz Inc., Bonika Shears, Cricket Company, Crisace Hair Extensions, Dashing Diva, Daysmart Software /Salon Iris Software, Emani Green Professional Cosmetics, Farouk Systems Inc., Garfield International Company, Inc., Glimmer Body Art, LLC, GoLoyal Inc., Hair Addictionz,  Jatai International, Kadori Hair, Mikal Corp., Nail Harmony, Odyssey Nail Systems, Olivia Garden, Oster Professional Products/Arius Eickert. Passion Beauty, Inc. , Ranco Industries, Repechage, SalonBooker, SalonSwipe, Sorme Cosmetics, SureThik, Inc., Surface Hair, Takara Belmont USA, Tamsco Shears and Instruments, The Empowerment International Group Inc., TIGI, Venique, Inc., Worcester Reading Company and many more.

ISSE Midwest is open to licensed professionals and students only. All attendees are required to show proof of license and photos identification before entering. For a list of accepted professional credentials as well information on classes, exhibitors, hotel and travel reservations, and to purchase tickets, please visit www.probeauty.org/issemw. PBA Salon/Spa members receive two free expo tickets and Beauty Professional/NCA members receive one free expo ticket (registration required). All other PBA members may purchase up to two expo tickets. 

CND "Shellac at the Shore"

It may be in the 50s for me, but in California, things will be heating up soon!  Please enjoy the following press release from Y! Public Relations.

CND to Present Shellac at the Shore at ISSE Long Beach 2012

From the Runway to Real Life – It’s the Latest in Nail Styles, Colors, and Trends

January 28 – January 30, 2012 │ Long Beach Convention Center │ Long Beach, California

Phoenix, AZ – The West Coast’s biggest and best beauty event, the International Salon & Spa Expo (ISSE) Long Beach, will host CND’s (Creative Nail Design’s) dynamic nail program, Shellac at the Shore. Taking the styles and colors directly from the runways of New York Fashion Week and incorporating them with CND’s Shellac Power Polish, Enhancements and Nail Colour & Effects, attendees will be inspired by the latest nail trends that clients will be demanding. In addition, CND will offer an opportunity to win a trip to NYC Fashion Week. Presented by CND Founder, Jan Arnold, Shellac at the Shore is for those looking to stay at the forefront of nail fashion and overall beauty trends. Shellac at the Shore admission will be offered in two parts, general and VIP. VIP admission includes a private reception following the event, plus additional opportunities to win a trip to New York Fashion Week. All attendees will receive a CND gift bag.

In addition to Shellac at the Shore, CND will also present a hands-on CND Master Painter “Snap Shot,” which will focus on application techniques that create unique, one-of-a-kind nails that demand client loyalty. Taught by CND nail experts, Jennifer Harrison and Kristina Saindon, attendees will discover CND’s exciting concepts in color and creativity with Colour & Effects and award-winning CND Shellac Power Polish.

“ISSE Long Beach is not only an amazing full beauty show, it marks the beginning of the professional show season. It’s only fitting that CND presents a dynamic program such as, Shellac at the Shore, which incorporates the latest nail trends, colors, techniques, and products,” says CND Founder, Jan Arnold.

Shellac at the Shore

Sunday, January 29^th / 2:00 p.m. – 3:30 p.m.

VIP: Includes presentation, priority seating, VIP reception following presentation, 10 entries for the NYC Fashion Week giveaway, and CND gift bag.

Cost: $179 PBA members / $199 non PBA members.

General: Includes presentation, 5 entries for the NYC Fashion Week giveaway, and CND gift bag.

Cost: $89 PBA members / $99 non PBA members.

CND Master Painter “Snap Shot”

Sunday, January 29^th & Monday, January 30^th / 12:00 p.m. – 1:30 p.m.

Cost: $50 PBA members / $60 non PBA members.

Nail professionals will also want to consider participating in the ISSE Long Beach nail competitions that are held in conjunction with NailPro Magazine.