Layla Hologram Effect

Sorry for the confusion:  Layla Hologram Effect will be arriving at Ulta and Ulta.com in May 2012.


Yes, it's true!  Layla is bringing holographic polish back in the US!  Later today I'll have one of these beauties to show you but for now, drool over the following press release!

Hologram Effect Nail Polish

Revolutionary Polish For Unforgettable Nail Art

Experience the effects of a three-dimensional universe. This Spring, Layla Cosmetics introduces Hologram Effect, with 8 iridescent shades such as Jade Groove, Mermaid Spell and other unforgettable shades. Delivering a 3-D result with incredible color and shine, Hologram Effect allows you to be your own nail artist. The first to launch Magneffect, the revolutionary ‘built-in’ magnet on the bottle cap, Layla’s formulas deliver easy, yet intense nail transformations! If you are looking for more unique nail art, Magneffect also has launched 24 new colors for Spring ~ simply hold the magnet on top of the polished nail to create fantastic three-dimensional patterns.

HOW HOLOGRAM EFFECTS WORKS:

1.      On clean bare nails, take the Layla 2-sided emery board marked ‘side 1’ and rub all over the nail.

2.      Immediately buff the nails with ‘side 2’ and a glossy base coat will appear.

3.      Apply one full coat of Hologram Effect nail polish onto the nail. Wait a couple of seconds to add the second coat.  

4.      Apply Top Coat.

Hologram Effect’s fast drying, high coverage polish will last 1 week.  The revolutionary formula will not stain the nail and is free of toluene, camphor, formaldehyde and DBP. Choose from 8 intense colors to produce holographic nail art at your fingertips: Mercury Twilight, Coral Glam, Retro Pink, Ultra Violet, Jade Groove, Mermaid Spell, Ocean Rush and Flash Black.

Layla Hologram Effect and Magneffect are available at Ulta Stores nationwide / Ulta.com and retails for $15.50.

It’s Nail Art At Your Fingertips...

Layla Ceramic Effects 34

I first talked about Layla Cosmetics back in May 2011 (whoa) when they were talking about bringing their Graffiti line (crackle/shatter) to the US but instead they brought their Magneffect line (I swear, I will be reviewing them in 2012).  While at Cosmoprof, they also had their "ceramic effect" line, which was the normal line of polishes.  I got this and a gold color.  CE 34 is a dusty purple grey with purple shimmer.  I used a base coat of Duri Rejuvacote, 2 coats of polish and a top of CND Air Dry.  Just as a note, you don't have to wear a base coat or top coat with Layla... old habits die hard!

Let met tell you about this brush... it's LONG.  On the left is the Layla brush, on the right is a Seche Vite brush.  Despite the extra length, I didn't find it harder to paint my nails.

Here in the sun you can see a faint pink shimmer on the nail.  Definitely a big fan of this kind of color.

Meanwhile in the shade, the color takes on a dark purple/grey look, no shimmer to be found here!

Indoors with the flash?  Hello shimmer!  I definitely am a big fan of the formula and color.


Ceramic Effects retails for $9.95 but I've seen it on sale for as low as $8.50.


Layla Cosmetics is distributed to the US through the Luxcon Group who has a Facebook Page to several online websites including Zappos, AVEYOU, Brigette's Boutique, Amazon, and Drugstore.


Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.

Cosmoprof: 1 August 2011

Last night I had dinner with Katie of the Nail Files/Painted Nail at Red Square and she was really a fun and amazing person to be around.  If you haven't watched her show yet, I really suggest you check it out.  Tuesday night is the season finale, so be sure to watch.  I haven't done my breakdown of her last 2 episodes but when I get back to Texas, it will be done.  I was blown away when she looked at me and said "I read your blog."  Yes.  Mind.  Blown.  *WAVES TO KATIE*

This morning was my breakfast with Deborah Lippmann.  However, because of some scheduling problems (pretty much all my end), we ended up having a very impromptu meeting with her outside of the casino playing area.  It was surreal to hear her talking about how she gets inspired for nail polishes, the sometimes crazed and very unique way she has come across colors, and one of the things that I loved to hear is that she hand mixes polishes herself.  We heard about how Lady Gaga was originally prepared for the Grammys with long raven twisted claw nails but after the concept of the vessel was birthed, Deborah realized that she needed a softer nail. She never intended Yellow Brick Road to be introduced this way and mentioned how bloggers were one of the first ones to snatch up the pictures and information on this yellow jelly that appeared.  And speaking of that jelly - Deborah has designed her polishes to be 2 coats.  If you want it to be more opaque or that glitter to be more dense, by all means - add more polish.  But she had always envisioned a soft yellow jelly to mesh with all skin tones.  The other really interesting thing was why she chose song titles for her polish line.  Deborah realized that even best friends will always see color differently, so she wanted a way for people to be able to look at a polish and agree with what the name they were seeing.  

I also had a total fan-girl moment in meeting some of the bloggers today, like the above Christine from Temptalia.  I also got a picture with JulieG from YouTube, but that was done with someone else's camera.  I've followed Temptalia's blog for a long time now, and frequently refer to it before making a beauty purchase.  I just recently subscribed to JulieG's channel after trying Jesse's Girl Cosmetics and really enjoy her other makeup vlogs as well.


My next stop today was to see ORLY's booth.  I'm still very new to ORLY but I wanted to snag a few pictures for you.  Their Halloween and Holiday displays are both repromotes of older polishes.

They do have a new winter collection that includes this gem.

And coming out in 2012 is another Fx collection which includes this beauty

I wish I could have done some swatches because the flakies in this stuff looks amazing.

Before lunch, I got to sit down with Zoya from Zoya Nail Polish and listen to her inspiring story about how the polish line was created.  Did you know that her first product was called Zoom Dry (Z for her, M for her husband and the two O's were for their sons)?  It was the first quick dry product ever produced in the States.  Afterwards, the polishes came and Zoya wanted to name them after strong famous women in history.  Her reds (the classics) were named for women of passion or had passionate stories.  Carmen, one of those shades, is still a best seller for Zoya Nail Polish today.  I got to see some super amazing holiday items that I'm not allowed to talk about (Polish Pixie's Promise) but I can say that for the salons, Zoya is coming out with 3 new color collections based of the vibe of your salon or spa.  They are:

Classic

Modern

Bold

These will be out very soon, so if you're a salon or spa that carries Zoya or wants to carry Zoya, check this out.


Next I went to CND, whom I talked about yesterday, and got a Shellac manicure from Kristina Saindon from Denver, Colorado.  I have talked about Shellac before, but I didn't know all that really went into it.  After some simple prep work, the base coat was applied which took 10 seconds to cure, then I went with 1 coat of Rock Royalty (cure for 2 minutes), followed by a coat of Iced Coral (cure for 2 minutes) and then we topped the whole thing with Zillionaire, one of the new Shellac colors that has the flakie in it which will be out in September.  (And another 2 minutes with that).  Finally, the top coat was added which took 2 minutes to cure, and my nails were done.  I can't stop looking at them and how shiny they are!  We dubbed this concoction "Bridezillionare" which I think is awesome.  It is SO ridiculously hard to photograph in my hotel bathroom, so you'll have to wait for better pictures when I get home.  It's a multichromal purple, green and blue shift with the red and blue flakies on top.  I also got to meet Jan Arnold which was a surprise for me.

I also got to have dinner with founder and owner of Jesse's Girl Cosmetics, Jesse Lawrence.  I was really impressed by his down to earth demeanor and personality.  If you haven't entered their contest yet, what are you waiting for?  You only have until August 10th for your chance to win the entire JulieG nail polish collection before anyone else sees it!


Aaaand Maria from CultNails had a little surprise for me - she gave me all 4 colors from the upcoming Hypnotic colors to review here on PolishGalore.  I am trying (struggling) to keep this Shellac on long enough to do a good wear test but geez, I want to play with these polishes so badly.  Unfortunately, the pre-sale has ended on this collection, but it will be out soon.


Time to introduce you to 2 new things I found today at Cosmoprof.

The first is No-Miss polish.  This is an all natural polish that can be found at Whole Foods.  It's a family run company with over 170 colors.  When they say they have a color for everyone, they mean it!  They even have a Glow-In-The-Dark that actually works.  We held it up in the air for about 15 seconds at MOST and then cupped our hands around it and it was glowing.  Hello - does any other brand do that?  No.  The AIR.  (Not a lamp or the sun.)  Please do check them out on Facebook and Twitter.  Check out more below!

Now here is the picture heavy section.  So previously, I told you that Layla Cosmetics would be debuting Graffiti (crackle) polish at Cosmoprof, but since this trend is pretty much dead, they brought in something new - something super exciting.  Oh yes.  Magnetic nail polish.

Right now there are 12 colors (one is a glitter) but there will be more glitters coming out this year.  The magnet for this polish is actually located in the cap and right now it only does bar stripes (shown) but more magnets will be coming out including a starburst and a crescent shape.


These will be available in the States after August 15th, and I'll keep up updated as to where.  They retail for $15.50 a bottle, require no base or top coat and only needs 1 coat to cover full opacity.  You'll get about a week's worth of wear out of them and you just remove with regular polish remover.


Layla also has their Ceramic Effect line available now which are 45 polishes that also do not stain and are big 4 free (to include camphor).  They retail for $9.95 and have a ridiculously high shine without a top coat.

I was privileged to receive the entire line of magnetic polishes and a couple of the Ceramic Effect line, so I'll be reviewing those soon as well.


Tomorrow is the last day, and I hope to hit a few more places that I keep missing before everyone shuts down.

CPNALV Exclusive: Layla Cosmetics - Italy

Here's my first CPNALV (Cosmoprof North America Las Vegas) exclusive!


Layla Cosmetics, an Italian company based in Milan and the only Italian company that manufactures and markets its nail polish will be launching this year at Discover Beauty at CPNA!  They call it "Graffiti Effect" but you and I know it as Shatter/Crackle!  ^_^  You can check out their YouTube Channel for videos and more!

Layla Cosmetics – Italy
Layla Cosmetics has been creating trend setting and cutting edge products from Milan for over 70 years. Fusing the latest in technology along with an Italian fashion influence, Layla reveals their newest collections for the first time to the U.S market unveiling ground-breaking innovation and nail art to the industry. http://www.luxcongroup.com 
=================
I really hope this means more of Layla Cosmetics will be coming to the US!