SHE by SO.CAP.USA Pink Hair For Hope

Breast Cancer Awareness starts next month but the Pink Hair For Hope by SHE by SO.CAP.USA has already started!  Please enjoy the following press release.  (All images are courtesy by SO.CAP.USA)

SHE by SO.CAP.USA, the world’s leading provider of all-natural hair extensions, will be hosting its 7th Annual Pink Hair For Hope™ campaign. During the months of September and October, clients who donate $10 or more to Pink Hair For Hope™ in participating salons, will receive a 100% natural, pink SHE by SO.CAP.USA hair extension.  All net proceeds will go directly to The American Cancer Society™, a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem.

“Since the inception of Pink Hair for Hope™, SHE by SO.CAP.USA’s goal has been twofold: to raise money and awareness for breast cancer research and also give back to the women who have been through chemo and are now in remission,” says Ron Cardillo, Sr., President of SHE by SO.CAP.USA. “Throughout the past seven years, the campaign has grown significantly and we are thrilled to be able to help fight this disease, while making women feel beautiful.”

To date, the Pink Hair For Hope™ campaign has brought together thousands of salons nationwide and has successfully raised over $2.3 million dollars for many non-profit organizations such as the American Cancer Society. ™

Participating clients can choose from professionally bonded pink hair extensions, which are attached to their natural hair, or clip-in hair extensions that they can put in themselves and re-wear over and over again. SHE by SO.CAP.USA offers these extensions in various shades of pink, including fuschia, bright pink, and light pink as well as popular feather and crystal extensions.

As breast cancer is the most common cancer among women in the United States, SHE by SO.CAP.USA also provides alternatives for women who have been touched by the ill-effects of this disease.  For those who have completed chemotherapy and have new hair growth to 1½ to 2 inches, SHE by SO.CAP.USA provides its awarded winning, all-natural hair extensions. With SHE by SO.CAP.USA's lower temperature bonding methods for hair extensions, the product can be attached to thin or new growth hair for a strong and long-lasting hold, enabling women to have a full head of 100% human within 2 to 4 months after chemotherapy is completed.

In addition, SHE by SO.CAP.USA also offers hair replacement alternatives for those with hair loss due to chemotherapy.  The company features an extensive line of superior quality wigs available in synthetic and 100% human hair.

To find a participating Pink Hair For Hope™ salon near you, a free hair extension consultation or for more information about SHE by SO.CAP.USA Hair Extensions, call 877-855-4247 or visit: www.PinkHairForHope.org  or www.socapusa.com.

About SHE by SO.CAP.USA

SHE by SO.CAP.USA Hair Extensions offers the largest selection of hair types and hair color for hairstylists to select from: more than 90 hair color shades are currently available in three different textures: straight, medium wave and curly. All SHE by SO.CAP.USA Hair Extensions and equipment are developed and manufactured at the Company’s factory in Italy, by its team of specialized research chemists, engineers and hair extensionists. They use only the best hand selected, 100% European-type human hair that is pre-bonded with 100% Keratin Tips to ensure a healthy, strong and long-lasting bond.

All SHE by SO.CAP.USA Hair Extensions are applied with the latest equipment, utilizing the lowest temperature on the market (110°C). The Company recently introduced several new and innovative products, including new clip-in hair pieces, special adhesive extensions called Extensives, long hair wefts, hair parfum and three new flat irons, as well as a new warm fusion machine – FireX. SHE by SO.CAP.USA Hair Extensions also offers a complete line of wild hair color options and hair ornamentation, such as strands of crystals and feathers. www.socapusa.com. 

About Pink Hair For Hope™

To date the Pink Hair For Hope™ campaign has brought together more than 500 salons and raised over 2.3 million dollars for research to fight Breast Cancer.  Individuals can go to participating local salons and have a lock of SHE by SO.CAP.USA's signature pink hair extension added to their own locks for a $10 donation.  SHE by SO.CAP.USA also has Hair Replacement Options to provide patients with an alternative to wigs in order to replace hair loss due to chemotherapy. www.pinkhairforhope.org. 

SHE by SO.CAP.USA

Before I left for Cosmoprof North America Las Vegas last month, I was contacted by SHE by SO.CAP.USA about a possible meeting with their Director of Sales & Marketing, Joe Guzman.  Even though I'm mainly a nail blogger who dabbles a bit in makeup and skin care, I have a secret passion for hair, so I said I'd love to meet up with Joe.  First off, the man is super passionate about what he does - and that right there is so welcoming of a brand.  He had lots of great information and tips, and loved showing his product to me.  I also got this massive catalog, filled with rich artistic photos and great product pictures, which I will be passing on to a local salon because SHE by SO.CAP.USA is a professionals only product.


SO.CAP originally started in Naples, Italy and came into the USA just five years ago.  They offer strand by strand cold fusion application as well as clip ins.  They have 91 different colors of extensions, all 100% human hair.  They claim to have the most gray colors, the most curly styles, the most wavy styles and the longest hair extensions in the market.  Because they keep two year's worth of inventory in stock, and they ship the day after you order, your extensions arrive super fast.  Extensions come in packets of 10 to 100, and the strand by strand method will last 5-6 months with proper care.


They also offer strands with authentic Swarovski crystal, adding a new dimension of creativeness and color, called the Crystal Line.  I couldn't help but love it for the name but also how beautiful the crystals looked.


The other product that really caught my eye were the "hairpieces".  They are extensions bundled up in a ponytail that wrap around your own ponytail'ed hair and bobby pin into place.  They can add instant straight (Dea) or wavy (Jana) length to your hair in a variety of colors.

Sampling of the wilder colors of SHE by SO.CAP - all 100% human hair!

Some of the more "normal" of the 91 colors.

They also have a line off Argon products called Argan For You which includes a shampoo, mask (conditioner), cream and oil spray.  I'm still new to this world of Argon oil, so I can't talk much about it.

The last thing that Joe wanted to talk about was the Pink Hair for Hope charity, in which they have helped raise $2.3 million for the American Cancer Society.  SHE by SO.CAP donates pink hair to salons, salons donate their time and labor, and the net proceeds go to the ACS.  Britney Spears wore pink hair by She by SO.CAP.USA in her music video "I Wanna Go" (and if you saw the video, you know how vibrant her hair was!).


So!  Where can you find strand by strand cold fusion or clip in extensions from SHE by SO.CAP.USA?  By calling their Customer Service line located on the top of their web page and asking for a salon near you.  If you are a salon interesting in carrying SHE by SO.CAP.USA, you may also contact them through their website.  They are committed to teaching stylists proper fusion techniques via their 20 regional offices where salons can become certified in the product.  They also have telephone "help lines" to answer any technical questions or to offer personalized advice.  They will even customize their pamphlets with your salon's information on the back panel so you can share with your clients and clients-to-be about the services that SHE by SO.CAP.USA offers, from the hair pieces, to the crystal line, clip ins, Argan For You, other accessories and of course the strand by strand cold fusion.