Since its launch in the UK last November, Illamasqua has caught fire with beauty aficionados thanks to its unique night-time make-up concept and extraordinary color range – and has now become the hottest, most buzzed-about brand in the industry. Thousands of professional make-up artists, club kids, beauty junkies, industry insiders and even cutting-edge celebrities like Sienna Miller, Lily Allen, Adele, Beth Ditto and Karen O. are clamoring for the newest, best and latest colors and textures from Illamasqua.
In fact, it’s this global demand for Illamasqua that prompted the brand to finally bring its top 200, best-selling products to the United States through Sephora, the ultimate beauty authority. Its much-anticipated debut will be at Sephora’s newest location, 5 Times Square, on July 31st, as well as on Sephora.com. 26 additional Sephora stores throughout the country will carry Illamasqua in October of this year.
News of the Illamasqua launch leaked and spread quickly among fans, including beauty bloggers who were among the first to post about the launch with rabid anticipation, sharing the news of this one-of-a-kind, make-up line with their readers. This loyal, cult-like following is not just because of the professional quality and range of products to choose from, but because of the unique point of difference as a night-time make-up brand that encourages self-expression and the unleashing of the alter ego.
Created with the eye of world renowned make-up artist Alex Box, and developed by a team of leading chemists and manufacturers of stage and screen make-up, Illamasqua offers everyone – from London club kids, visionary make-up artists and global fashion icons, to the passionate everyday beauty consumer – the tools to create the most striking, expressive looks possible.
A huge range of Illamasqua’s best-selling colors will be available in the U.S., including 40 different eye shadow shades, 22 high-performance nail varnishes, color-intense lipsticks, lipglosses, lashes and much more, creating a kaleidoscopic, pigment rich palette sure to seduce with its heady mix of color, creativity and limitless imagination.
Illamasqua is available in the United States exclusively at select Sephora locations as of October 2009 and on www.sephora.com. For more information, log on to www.Illamasqua.com
Illamasqua (from what I can tell) sells for $14 a bottle and they have 22 shades currently available. I'll keep looking and get back to you ^_^
