Essence Nail Art

Please enjoy the following release from Essence


essence nail art
News from March 2011

essence nail art magnetics nail polish NEW
They caused a stir last year and are still true eye-catchers this spring! The magnetic nail polishes in five trendy colors for a unique nail style, every time. You can conjure-up extravagant effects onto your nails with the matching magnet. Simply irresistible! Available in five colors. Around 1.99 €*. 



essence nail art magnet NEW
The essence nail art magnet makes it possible – nail art of a special kind! And it is therefore absolutely essential for all nail artists. You can create unbelievably unusual and creative nail designs. Used on still moist nail polish, the nail art magnet helps you achieve unique striped patterns and true masterpieces on your nails! Around 1.79 €*.



essence nail art cracking base coat NEW
An inseparable couple: The new nail cracking base and top coats simply belong together. Because they need to be applied as a duo to conjure-up the latest styles. To achieve the ultimate trend-look, simply apply one of the two highly-pigmented base coats in champagne or silver and then paint a layer of the cracking top coat on top for a fascinating effect! Around 1.79 €*.


essence nail art cracking top coat 
NEW
No cracked nails without this top coat! You can create the cool cracked look on your nails with these two nail cracking top coats, available in black and white. Simply apply on top of the nail cracking base coat and watch as a stylish nail design appears in a matter of seconds! The start to the spring season has never been as trendy and casual! Around 1.79 €*.



essence nail art special effect! topper NEW
Surprising, unexpected and totally hip: The brand new special effect! toppers always have a surprise in store for you! Each of the six versions provide their own unique, extraordinary finish. Golden, multi-colored, glittering silver, holographic, with a white prism effect or purple – these polishes are sure to attract attention for an extravagant appearance wherever you go! Available in six colors. Around 1.79 €*.

essence stampy polish
This nail polish is the perfect partner for all stampy set creations. Its special formula contains a particularly high concentration of pigments to ensure even more beautiful results. Unlimited stampy fun and style guaranteed! Now also available in silver and a total of three colors. Around 1.49 €*


essence nail art sticker                                                 
Your nail style has never been this individual and unique! Cool nail stickers in various designs conjure-up fascinating looks on your nails and feet this season. Available in one new design and a total of six designs. Around 1.29 €*.


essence nail art tattoo NEW
A tattoo for your nails? Why not? The new nail tattoos are ultra thin and therefore create particularly flat, smooth results. They can be rubbed-on in a matter of seconds and easily removed later! For super cool nail style. Available in two different designs. Around 1.29 €*.



essence nail art freestyle & tip painter 
For all freestylers and those who wannabe: These tip painters are true artists of style! Thanks to the innovative long and thin brush, you can now not only paint the tips of your nails in the most beautiful colors of the season, you can also use the tip painter to decorate your nails with gorgeous designs. Available in three new colors and a total of seven colors. Around 1.49 €*.



essence nail art pens
Six times the styling fun! Thanks to their ultra-thin tip, these nail art pens can be used to create extremely delicate, sophisticated and individual ornamental designs on your nails. And to ensure that you can enjoy the creative results for longer, simply apply a layer of top coat to fix and your eye-catching nail style is done! Available in three new colors and a total of six colors. Around 1.99 €*.



essence nail art twins
The loveliest couples of springtime: Whether you prefer Bella & Edward or Romeo & Julia – these gorgeous nail polish duos are simply unbeatable! Each consisting of a base color and a glitter topper, these polishes cover your nails with a glamorous look with just a few strokes of the brush! Of course, you can also use the polishes individually or combine them in different ways. Available in seven new colors and a total of four color-duos. Around 1.79 €*.




essence show your feet toe nail polish
Pastel is in, pastel is cool! And not just on your finger nails! This spring, your feet can look forward to a color update, too! In keeping with the current “pop pastel” trend, ultra cool high-coverage colors are about to join your toe nail styling sessions. The anti-bacterial formula prevents unwanted discoloration and ensures beautiful and pampered-looking toe nails. Available in four new colors. Around 1.99 €*.

essence show your feet whitening toe nail polish NEW
Show your feet! With the whitening toe nail polish, your toe nails will look gorgeous in open-toed shoes. Its formula protects and pampers your nails and makes them look lighter thanks to the pro white effect. Ridges are filled and discolorations are evened out – let the open season for feet begin! Around 2.29 €*.



essence show your feet nail fashion sticker for toes NEW
The world has never seen this before: With the new nail fashion stickers for your toe nails, you can now also conjure extravagant style to your feet. Simply select the foil in the desired size, stick onto clean nails with the round end pointing to your cuticle and then use nail scissors to cut off the overhanging rest. And that’s it, your eye-catching work of art is done! Around 1.99 €*.



essence colour & go quick drying nail polish
Color-intense and totally hip! The new versions of the colour & go nail polishes cover your nails in the brightest colors of the spring season and really get you in the mood for a deluxe styling session! Ranging from pastel to bright to holographic – with these new colors, you're sure to be super trendy! And thanks to the fast-drying formula and the flat brush, all it takes is one stroke of the brush per nail and your hands and feet are ready to hit the town! Available in 17 new colors and a total of 36 colors. Around 1.29 €*.

 

essence multi dimension XXXL shine nail polish
Spring-like, shimmering and simply breathtaking … the new colors of the multi dimension nail polishes, with the usual XXXL shine finish. To go with the popular pastel trend, the polishes now come in seven new pastel shades. The formula has an especially strong coverage for long-lasting results and ultimate style! Available in 11 new colors and a total of 23 colors. Around 1.79 €*. 





essence french matt/nude french manicure NEW
The French look is about to get even more fancy during the spring months! Starting in March, pearl and holographic effects will ensure that all eyes are on your nails as the classic French look comes to life. Matt and very natural-looking colors also complement your perfect nail style. Available in two new and a total of five shades. Around 1.69 €*.

essence french click & go nails NEW
Popular and totally sought-after: the familiar click & go nails with a French manicure look have a new design as of March. Twelve self-adhesive artificial nails give your nails a professional French look as if you've just stepped out of a nail salon! Simply select the desired size, stick onto your nail and press down hard. That's it! Now your nails are ready and look gorgeous – for up to three days! Around 2.99 €*.

Nicole by OPI Something About Spring

Please enjoy the following press release from Nicole by OPI!



Color Springs into Target!
Nicole by OPI Introduces Something About Spring, Exclusively for Target


Nicole by OPI welcomes warmer weather with twelve new vibrant shades from the Something About Spring Collection, available exclusively at Target. From bold purples to fierce yellow metallics and iridescent shimmers, Something About Spring has a hue to accentuate every style.
“We are thrilled to exclusively provide Target with some of Nicole by OPI’s hottest shades for 2011,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director.  “Target is filled with affordable, chic wardrobe staples and Something About Spring includes a variety of colorful, fun lacquers to accessorize every fashion-savvy consumer.”
With playful names reminiscent of blossoming flowers, picnics in the park and seaside vacations, Something About Spring adds a fresh touch to every sunny spring adventure.
Nicole by OPI’s Something About Spring Collection includes:

Brilliant Idea
Glittery lime never looked so good…genius!

Daffy Dill
We picked this lime-green shade just for you.

Dandy Lion
An un-caged and totally fierce metallic yellow.

I’m a Pool for Love
Jump right into this deep, dark grape.

Iceberg Lotus
Refreshing bright green, packed with shine.

Make a Comet-ment
A once-in-a-lifetime, sliver-glitter sighting!

Nicole’s Nickel
Bling out your nails with this deep silver glitter!

Pink. Seriously
This classic hot pink means business.

Pink-nic in the Park
A sunset-worthy shade of pink

Sea How Far You Go
A limit-pushing gold.

Shell Me the Truth
A glowing peach, fresh off the shore.

You’re S-teal the One
U gotta stay true to this amazing green-blue.


Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. The new Something About Spring Nail Lacquers will be available March 2011 for $7.04 each at select Target locations nationwide and Target.com.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan

NOTD: 1 March 2011

As I mentioned the other day, I absolutely love Nicole by OPI "Count on Me" so I decided to layer it over a single coat of CND Blackjack (with a base of Seche Natural, 2 coats of Count on Me and a top of Seche Vite).  Check out how beautiful this blue/purple flash is!



China Glaze Rocks the Runway At New York Fashion Week

Please enjoy the following press release from China Glaze:




CHINA GLAZE ROCKS THE RUNWAY AT NEW YORK FASHION WEEK


Fall Fashion Shows Feature China Glaze Manicures


Los Angeles, CA – (February 2011): Always a beauty staple backstage at New York Fashion Week, China Glaze made it’s fourth consecutive appearance on the runway at the Tadashi, Ivana Helsinki and Richie Rich shows for Fall 2011. Tadashi went with his all-time favorite again, China Glaze Innocence (a sheer gauzy pink). Manicurist Josephine More said that it was perfect for accenting the understated elegance and angelic look of his Fall 2011 collection.


Ivana Helsinki’s collection consisted of rich velvets, knits, feather prints and chunky boots. While charcoal black eyeliner, beehives and an all together 60’s mod vibe was the theme for makeup and hair, clear nails courtesy of manicurist Indigo Smith and Seche Vite Fast Dry Top coat complimented the overall minimalist designs that were enhanced by different patterns and textures.


Richie Rich, who is known for his outrageous club wear and barely there ensembles, didn’t scrimp in the nail department either. Manicurist Josephine More created “Punk Looks” which consisted of China Glaze Midnight Mission with China Glaze Devotion, Nova and Solar Flare on the King Finger. She also created “Elegant Looks”, which was China Glaze Lubu Heels with China Glaze Passion and Medallion on the King Finger. The men also rocked their own personalized nail looks with China Glaze Devotion layered with Nova and China Glaze Liquid Leather on the King Finger. To top off the show, Jennifer “JWOWW” Farley of “Jersey Shore” fame closed the show with Richie Rich himself.


China Glaze is free of DBP, toluene, and added formaldehyde.


China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com or follow China Glaze on Twitter: http://twitter.com/ChinaGlaze


China Glaze is a division of American International Industries.


Seche® is the leading global brand most trusted by professional nail technicians and the women who desire and demand superior quality, exceptional technology, unparalleled performance, and beautiful results for the care of natural nails. For more information, www.seche.com.


About American International Industries
For nearly 40 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women. Our product lines include Ardell, Andrea, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, Jeris-Lustray, No Tweeze/Micro Tweeze, 'N Rage, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website: www.aiibeauty.com.

essence Studio Nails

Please enjoy the following press release from Essence.


essence “STUDIO nails – better than gel nails”


Beautifully manicured nails? Without a visit to a nail salon? Easy to do at home? From now on, this is no longer just a dream! Because essence is setting new standards with its innovative range “STUDIO nails – better than gel nails”!


As a preview to the new professional range, which will be available in the standard assortment as of spring 2011, essence is already giving you the chance to test the nail salon for your home in February and March 2011. The 6-piece starter kit includes everything you need to achieve a perfect nail style – but even “better than gel nails”. Thanks to the gentle application and simple removal, your nail style is sure to be a success in a manner of moments and can be easily removed at any time – without damaging your natural nails and without the need for an UV-lamp. Simply open up the packaging and get started!




Five easy steps and less than 15 minutes to achieve a perfect studio nail look:


Step 1
It’s important to clean your nails with the essence studio nails – better than gel nails nail file before application. This will remove excess oil and dirt to ensure particularly long-lasting results. The file is available for around 1.99 €*.


Step 2
Next, select a suitable tip-size and stick it onto the tip
of your natural nails using the especially fast-drying
glue included in the set.
Nail tips around 2.99 €*.
Nail tip glue around 1.99 €*


Step 3
When the artificial tip has dried a bit, remove the little tip-handle
by moving it up and down gently. Then file the nails into the
desired shape.


Step 4

Now it’s time to use the base coat: simply apply the transparent base coat on the prepped nails. This ensures that the artificial tips and the subsequent styling have an optimal, long-lasting effect. The base coat is available for around 2.49 €*.




Step 5
And the final step is – your finish! There is a special, glossy top coat
to give your gel-nail look the perfect finishing touches and to seal
it so that it lasts longer. For an especially gorgeous look, apply two
coats. So head for your polish and you’re done!
Top coat around 2.49 €*.
Nail tip remover around 2.49 €*.




The limited starter kit for the essence "STUDIO nails – better than gel nails" range will be available in stores in February and March 2011. Around 9.99 €*.


PLEASE NOTE: As of March 2011, the products from the new essence "STUDIO nails – better than gel nails" range will also be available individually in the standard product assortment!