Sun, Sand & Surf-proof Nails: New Invincible Gel Polish

So the skinny on me lately is that after 5 glorious (and I do mean glorious) years of being able to work from home on a project that I loved, I was laid off.  Thankfully, I was able to find work that started the Monday after my last day at the old job, but it's a huge pay cut, and it's actual office time all day.  I am still dedicated to PolishGalore, and showing you the newest nail and makeup items but I'm also looking for more office appropriate items, which is why I loved getting this email from SensatioNail about a gel polish you can apply at home.  I'll have more information on it today but for now, please enjoy the following release from SenasatioNail!

INTRODUCING SENSATIONAIL™ INVINCIBLE GEL POLISH

The Global Leader In Innovative Nail Care Products Launches At-Home,

Salon-Quality Gel Manicure Collection

Lake Forest, CA (November 17, 2011)—Pacific World Corporation, the leading innovator and supplier of nail and beauty care products worldwide, announces the launch of SensatioNail™ Invincible Gel Polish under its acclaimed Nailene® brand. At the forefront of innovation, SensatioNail is a premium collection of at-home gel polish products that will provide users with up to two weeks of dazzling, damage-proof wear. With the resilient benefits of salon gel services—no chipping, no smudging, no breaking—in a do-it-yourself format, SensatioNail is a high performance, time saving and cost effective alternative.


“The overall nail care category has seen significant growth over the past year. As consumer focus and purchasing behavior has shifted to at-home, DIY products, we are thrilled to bring such an innovative product line to the market place,” says Marwan Zreik, SensatioNail Vice President of Marketing and Research & Development. “SensatioNail is the answer to multiple consumer and category demands, and never before has a gel product collection of this quality been available outside of the salon space,” Adds Zreik.


SensatioNail will debut at the end of November at mass retailers with the launch of the SensatioNail Starter Kit, a powerful and compact system that is complete with all of the tools needed to achieve salon-quality results. The brand’s patented polymer technology allows the polish to glide on smoothly, while the compact PRO 3060 LED Lamp harnesses LED light technology to flash harden SensatioNail gel polish to a radiant finish, with zero dry time. The brand will follow up the launch with a complete collection roll-out in
January 2012, including the release of 12 fashion forward SensatioNail Invincible Gel Polish colors in both solid and shimmering finishes. The polish formula is free from Formaldehyde, Toluene and Dibutyl Pthalate.


SensatioNail Creative Director, Clara Lee, says, “At SensatioNail we don’t want the gel manicure experience to be limited to the salon. After conducting multi-city focus groups to truly understand the needs and wants of our target demographic—including frequent and non-polish users—we invested in quality and innovation to bring women an affordable luxury that is relevant not only to their beauty routines, but to their lifestyles.”


In addition, SensatioNail is committed to generating a strong digital presence. The brand’s website, Facebook and Twitter pages went live on November 14th, and will be informational hubs to communicate with consumers across multi-media platforms.


SensatioNail will provide an engaging experience for fans in an ongoing conversation about nail care tips, tricks and trends. This includes a library of instructional videos for various gel polish techniques that consumers can access through the web, or using a smart phone to scan QR codes located on all product packaging.


SensatioNail is available at Walmart and select CVS locations nationwide, and suggested product prices will range from $12.00-$60.00. For more information visit the brand at Facebook.com/SensatioNail, or on Twitter @SensatioNail.


ABOUT SENSATIONAIL
SensatioNail™ is the leading at-home gel manicure system. From the makers of Nailene®, an innovator and leader in the artificial and natural nail care categories, SensatioNail™ LED technology and proprietary gel formula provides women with salon-quality results that are easy to use and affordable for everyday wear. The full product line is distributed in the United States at mass and drug retailers nationwide. The SensatioNail™ brand is owned and developed by Pacific World Corporation, located in Lake Forest, California. For more information, visit www.sensatioNailgel.com


ABOUT PACIFIC WORLD CORPORATION
Pacific World Corporation is a leading innovator and supplier of proprietary nail and beauty care products to the food, drug, mass and value retail channels worldwide. The company was founded in 1973 by Robert Leathers and entered the nail care market with the Nailene brand in 1983. In 1995, Pacific World expanded its business to include international markets. In 2002, Pacific World signed a license agreement with Revlon for the Artificial Nail business. A year later, this license agreement was expanded to include Revlon-branded false eyelashes.


The series of four acquisitions/mergers in the last six years started in February of 2005, when Pacific World acquired Fing’rs US and was followed by Woodward Laboratories in January, 2010, Fing’rs Europe in June 2011, and now the merger with The W.E. Bassett Company. Additionally, Pacific World launched geoGiRL Cosmetics in February of 2011 and has been the exclusive marketing/sales distributor of Bio-Oil in the United States since 2007. Pacific World currently markets 1,181 products across six key product lines in more
than 81,000 retail locations worldwide.

Lady Bug Nail Polish Holder

Have you heard about the Lady Bug Nail Polish Holder yet?  It's a high-strength, durable plastic half-circle holder that has rubber grips on the bottom to angle the holder so you can keep your hands free when polishing.

Now, I normally don't need to worry about holding my nail polish until I get to about half a bottle.  Then I'm constantly having to tilt the bottle to get to the awesome nectar inside.  


Here is the top of the holder:

You can see there is a foam insert that is diamond shaped.  This helps you fit a variety of nail polish bottles with relative ease.

It holds smaller bottles like CND without any issue.

Square bottles like Dr.'s REMEDY work well too.

The only bottle in my stash that didn't fit was deborah lippmann.  The large square was just too wide for the pre-cut foam, and while I could somewhat wedge it in there, I was worried about tearing the foam.

Here's an "action shot" of my CND Air Dry properly tiled in the bottom.


The one feature that I wish this had was some kind of weight to help keep the holder in place.  While the rubber grips keep it tilted, more than once, I accidentally knocked the holder from the slanted position (above) to the middle rubber grip, so that the nail polish bottle was standing upright.  It didn't topple over or anything.


Currently, I'm holding nail art sticks in my holder as I'm working on a super secret project, and I have been using it when doing a full manicure and need to get to the last 2/3rds of my bottle.


You can purchase the Lady Bug Nail Polish Holder at Amazon for $7.95.  They are looking to be more widely available in the coming year - so ask your favorite salon about it!  ;]  You can follow Lady Bug Nail Polish Holder on Twitter.


Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.

Mattése Elite Amour De Ma Vie

From the Mattése Elite Mon Amour collection, today I have Amour De Ma Vie, a sparkling rainbow glitter in a dark base.  We've had tons of "Happy Birthday" dupes but this is on the darker end of that.  Unlike deborah lippmann's "Forget You" (which one day I will wear, since I do own it), this is more of a microglitter that gets a bit swallowed by its dark base.  I used a base of Poshe, 2 coats and topped with CND Air Dry.

Sadly here in the sun you see more of the rainbow glitter in the bottle than on the nail.  The nail shows more of a red and silver glitter in a dark grey base...  It's an interesting color for sure.  Also this is a thirsty glitter that does dry bumpy, so either lots of top coat OR Lynnderella Glitter Tamer (if you're able to find it).

Here in the indirect sun, you can really see how bumpy it is - should have used Glitter Tamer.

Here in the shade you can see some of the blue glitter come alive.  Yay blue glitter!  

And finally indoors with the flash...  This polish hates my camera and won't focus.  Grr.


Overall, interesting but too dark for me for spring.

Mattése Elite Carnaval Nail Polish retails for $5.99 and is available for purchase exclusively at Ricky’s NYC store locations and at www.RickysNYC.com

Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.

Mattése Elite Mon Amour Nail Polish Collection

GLITTER.  Oh you are my favorite.  Please enjoy the following from Mattése Elite!  (All images courtesy of d2 publicity.)

Tender is the Night

Love Your Nails with Mattése Elite’s Mon Amour

Sparkle and shine in Mattése Elite’s newest nail polish collection, appropriately named Mon Amour.  Inspired by the romance of Paris, this collection is ll full of high-impact glistening glitter, sure to attract the attention of that special someone.


Available in 6 glamorous shades

Je T'Adore

a silky pink nude

Je T'Aime

an iridescent molten gold glitter

Mon Amour

a feminine rosy pink glitter

Amour De Ma Vie

a sparkling rainbow glitter with a dark base

Embrasse Moi

a vibrant fuchsia glitter

Baise Moi

a wild cacophony of large rainbow glitter

Mattése Elite Me Amour Nail Polish retails for $5.99 and is available for purchase exclusively at Ricky’s NYC store locations and at www.RickysNYC.com.

Mattése Elite Passistas

I have another hot neon from the Carnaval Collection - Passistas - a neon purple.  I used a base of Poshe and 3 coats of polish.  Just like Desfiles de Samba, I didn't use a top coat and this polish did not dry matte like most neons.

Check out this hotness.  Now in case you're wondering, this is not like Color Club Mrs. Robinson or China Glaze Purple Panic... no, this is more pink than purple.  Anywho.

I know this looks more purple than pink.  Deal with it.  The shade does funny things.  Also, look how squishy this looks!  Love!  Okay, so I'm going to call this purple... but it's more pink than purple normally.

Finally indoors with the flash and I'm sorry... my eyes hurt too.  Merp.

Mattése Elite Carnaval Nail Polish retails for $5.99 and is available for purchase exclusively at Ricky’s NYC store locations and at www.RickysNYC.com

Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.