CPNALV: Focus On Social Media Democracy

Seriously people, only 39 days before I'm in Vegas, reporting to you on what's coming up for the rest of 2012 and a few sneak peeks into 2013.  Oh yes.  I'm giddy thinking about it.  Honestly, the next 60 days of my life seem to be pretty fantastic - I have a lot going on.


Today, I have a treat.  Now, this press release is from April but since then, one panel member has been replaced... by MOI.  Yes, I will be part of the following press release, with my expertise (sweet!) on social media.  


Here's my little bio that will be available to those who are attending the panel.  (Whoa, girl needs head shots... cough)

Krystal Seidel | PolishGalore | Founder/Blogger - Krystal Seidel is a working mother in South Texas who's passion for nail polish has blossomed into the nail blog Polish Galore.  She started writing about beauty and fashion as a Teen People trendspotter in 2000 and has been recently been featured in Rite Aid's Glam Camp publications.  Krystal helped create one of the first Facebook game applications, (fluff)Friends, in 2007 and utilized various social networking programs to help (fluff)Friends grow to over 10 million installs in its lifetime.


Yeah buddy.


Now for the rest of the press release.  (For those keeping score, I'm replacing Jeremy Thompson, who will be giving a different conference at the same time).  Images courtesy of Y! PR.

CPNA TO FOCUS ON THE SOCIAL MEDIA DEMOCRACY

LEARN HOW TO MANAGE FEEDBACK IN THE SOCIAL MEDIA LANDSCAPE

 

Las Vegas, NV (April 26, 2012) – Popular social media outlets such as Facebook, Twitter and Pinterest are changing the way consumers interact with brands on a daily basis. This instant, digital platform has paved the way to encourage consumers to engage and provide feedback within the online community. Although this idea might present opportunistic discussion, what happens when this open channel of communication results in less than positive feedback from the public – how should a brand respond?

Join Cosmoprof North America (CPNA) and four social media savvy influentials as they shed some light on how to handle the communication process between brands and the public, whether it is positive or negative feedback. Moderated by Brad Masterson, Vice President of Y Public Relations, the “Join the Social Media Democracy” session will be held at Cosmoprof North America on Tuesday, July 24, 2012 from 10:00 a.m. to 11:00 a.m.
 

Patrick McIvor | Matrix Professional Haircare & Color | Color Director – Named the Best Hair Colorist by Allure Magazine, this tireless trendspotter is involved in social media, educational, technical and philanthropic initiatives for Matrix, which has gained more than 300,000 online followers. In addition, he is one of the hairstylist pioneers in the social media community. McIvor began sharing with fellow professionals via Facebook, Twitter and YouTube early on, and today his online connection strategies serve as the success model for both salons and individual stylists.
 

Megan Segura | DailyMakeover.com | Associate Editor – Segura is responsible for reporting on the latest beauty and hair trends, as well as managing the social media channels like Facebook and Twitter for Daily Makeover, which receives more than three million readers a month. When she isn’t covering market events, Segura helps extend Daily Makeover’s reach by working with outside beauty bloggers. From basic makeup to luxurious skin treatments, she shares her love for all with beauty junkies and product fanatics, otherwise known as the Daily Makeover community.
  

Jaime Richards | BellaSugar.com | Acting Editor – For the past four years, Richards has been writing about all-things beauty for the San Francisco based website, BellaSugar.com. BellaSugar is part of the Sugar Network, which receives an impressive 26 million visitors a month. By engaging and connecting with the ever-changing online community, Richards has experienced first-hand the direct feedback given by the readers of the site. She not only participates in the discussion, but also elicits feedback from her audience in regard to the content she posts daily.

Cosmoprof North America will take place July 22 - 24, 2012 at the Mandalay Bay Convention Center in Las Vegas, NV.  Stay tuned for regular CPNA show updates, and for more information, visit cosmoprofnorthamerica.com and Facebook.com/cosmoprofnorthamerica.

Salon Perfect Kiwi Lime

I have another Salon Perfect shade today - Kiwi Lime.  Okay, call me crazy (CALL ME MAYBE!) but this looks way more yellow than kiwi green... or lime green.  Maybe I just wish it was green?  But seriously, this is so yellow.  YELLOW.  And like a yellow, it's streaky.  I used a base coat of Poshe, 3 coats of polish and a top coat of Seche Vite.

See?  Yellow!  Now granted, it's a bit of a dirty yellow instead of like, Sharpie highlighter yellow but it's still NOT GREEN.  I think I'm just in green rage right now (Hulk out yo).

So here in the shade, it takes on a tiny bit of a greenish shade, but not by much.  

Indoors with the flash.  Hmm.  Nope, no green.  The good thing is that it doesn't look as terrible streaky as it was - and almost looks opaque here!  Granted, yellows just generally are frustrating and difficult to apply, so don't feel bad Kiwi Lime... it's not JUST you.



Salon Perfect [Website] [Facebook] [Twitter] [YouTube] is a collection of professional-quality lash, brow and nail products. Available exclusively at Walmart stores nationwide, Salon Perfect offers premium faux lashes in an assortment of styles.  The "Blooming With Color" collection was only available in 1,700 stores during May 2012.

Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.

Pure Ice Vinyl Remix

I actually have several of the Pure Ice Vinyl Remix polishes to show you - and I promise I will soon!  Please enjoy the following release from Pure Ice!  (All images courtesy of Bari)

There is something about Pink and Black that just makes you want to shimmy!  GLAMROCK is the first duo of Vinyl Remix to seriously make your nails dance. Remix your mani by swirling your brush in a C pattern and then twirling it in an S pattern. Watch the magic happen!

Twitter @BariBeauty
Facebook http://facebook.com/baribeauty

Pure Ice is manufactured by Bari Cosmetics

Salon Perfect Plum Sorbet

So last month, I posted about Salon Perfect, the Wal-Mart exclusive line of nail polish that was only available during May.  Salon Perfect is more of a lashes brand but sometimes they put out nail collections, and this was their big "test" of how Salon Perfect nail polish would go.  These bottles are 3.3mL (0.3 fl oz) and sold for ~$3.


Today I have Plum Sorbet, a "magenta with purple shimmer" from the Blooming with Color collection.  Yes, you've seen this same color before with Color Club Mrs. Robinson or China Glaze Purple Panic for the most part... This is a non-neon version for sure.


I used a base coat of Duri Rejuvacote, 2 coats of polish and a top of Seche Vite.  The formula was pretty spot on.  Salon Perfect is also produced by A.I.I., the company who owns China Glaze.

Here in the sun, you can see that this is fully opaque polish, in just 2 coats!  The purple shimmer isn't as pronounced as I had hoped - I was looking for more of a duochrome effect, but it's just not there.

Here in the shade, this color really stands out against my skin, which I really like!  I had let my nails grow a bit since my last posting (as you can tell)... I hate having unshaped nubbins now - looks so unprofessional to me!  I actually had tried squaring off my nails myself, but I still need help (as you can see on my pinky).

Indoors with the flash - again, the shimmer isn't completely there, but you can see it a bit on the middle finger.  For $3, this was a great polish!  It's a little on the smaller size, but still fits comfortable on the hand.


The black cap is plastic, and actually a false cap (like many others in this style) but I don't recommend taking it off to polish - the cap that holds the brush is no wider than your finger width, and makes it awkward to hold during polishing.  So, keep the black cap on!


Because this was an exclusive line, it's going to be hard to find these for sale now.  You can see if there are any on a shelf in your Wal-Mart, but they were only in 1,700 stores and only during May.


Salon Perfect [Website] [Facebook] [Twitter] [YouTube] is a collection of professional-quality lash, brow and nail products. Available exclusively at Walmart stores nationwide, Salon Perfect offers premium faux lashes in an assortment of styles.  The "Blooming With Color" collection was only available in 1,700 stores during May 2012.

Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.

CPNALV: Spotlights Program 2012

45 days left! Please enjoy the following release regarding Cosmoprof North America Las Vegas. (All images courtesy of Y! PR)  


PS: The brands have not been released yet, but when they are, I will be sure to let you know!

CPNA INTRODUCES SPOTLIGHTS PROGRAM 2012

A NEW, EXCLUSIVE INITIATIVE TARGETING SMALL BRANDS

 

This year, Cosmoprof North America (CPNA) introduces SPOTLIGHTS, an exclusive initiative within the Discover Beauty program. This new exhibit space will allow smaller companies that are big on creativity but tight on budget the opportunity to showcase their products at CPNA, the premier B2B event.

Every year, CPNA attracts various indie boutique retail store owners, major salon and spa owners and international buyers from more than 100 countries who come to scout and find new resources to launch in their establishments. The SPOTLIGHTS program will house small artisan labels that are a prime fit for high-end retail stores, boutiques, salons and spas.

The intimate SPOTLIGHTS section will have a clean, minimal, department store-like setting within an open lounge in the Discover Beauty section, inside Pavilion A dedicated to the Cosmetics & Personal Care sector. Brands will display their products on small white countertops to allow all show attendees to see these brands.