It's So Easy Launches New Website

Nail art is at an all time high - both professionally and the DIY ladies like The Daily Nail.  AII, the beauty company behind some of my favorite brands like China Glaze and Seche, have launched a whole new website with its brand It's So Easy.  Please enjoy the following press release!  (All images courtesy of AII)



IT’S SO EASY® NAIL ART LAUNCHES NEW WEBSITE

From catwalks to sidewalks around the world, the word on everybody’s tips is nail art! Anything is possible on the tiny canvases, where works of art can be customized to compliment any skin tone, outfit or other artistic inspirations. Join in on the fun and visit the NEW It’s So Easy® Nail Art website at www.itssoeasynails.com.
Created for nail lovers everywhere, the It’s So Easy® website features a Nail Art Community. Fans can upload their nail designs, regardless of experience level, and interact with others through Facebook, Pinterest and Twitter.
          Finger art fanatics can have their wishes granted through the It’s So Easy® Product Section by creating a personalized Wish List. Users can select from Stripe Rites, loose glitters, cracked ice, rhinestones and more, then print or email to have their list on hand when visiting their nearest It’s So Easy® store location.
          Need inspiration? The growing How-To page offers quick and easy nail art tutorials that can be accomplished in a few easy steps. A What You Need list is available to help visitors create their desired look. 


About It’s So Easy®
Nothing is impossible when it comes to nail art and It’s So Easy®, a line of tools and accessories to create the ultimate nail creations. It’s So Easy® offers Stripe Rites, rhinestones, loose glitter, cracked ice, sealers and dryers, brushes and more to create fashionable, funky or festive fingers. Visit the website at www.itssoeasynails.com for more information.

Like It’s So Easy® on Facebook:
Follow It’s So Easy® on Instagram:
@ItsSoEasyNails
Follow It’s So Easy® on Pinterest:
Follow It’s So Easy® on Twitter:


CPNALV: Focus on Private Label Industry

Cosmoprof North America Las Vegas is a week away and I still have a large amount of information to share with you about the show.  I'm trying to not overwhelm (and especially to those who aren't attending) but for those going - this is some good stuff!  Please enjoy the following - I'm hoping to watch at least part of this conference... I'd love to meet Scott-Vincent Borba!  (All images courtesy of Y! PR)



CPNA TO FOCUS ON PRIVATE LABEL INDUSTRY

PRIVATE LABEL MAGAZINE SESSION: IT'S ALL IN THE PACKAGING
 
Las Vegas, NV (May 8, 2012) – As everyone in the beauty business knows, a big part of your brand’s success is based on the branding product formula, but more importantly the packaging. It’s what sells the product and ultimately catches the consumers’ attention at the point of sale. The private label category has grown by leaps and bounds as manufacturers are incorporating innovative packaging solutions to create that sought-after million-dollar sku.

Cosmoprof North America (CPNA) is the platform that connects private label professionals, manufacturers, and design and packaging executives. These industry professionals come together to explore innovative ideas and packaging opportunities as it pertains to finished goods, secondary packaging, and contract/ private label manufacturers. This is the common theme, which Private Label magazine will cover in the It’s All In The Packaging session. This session will give in-depth views on the latest data behind packaging influence, how packaging and retail has changed, in addition to how to make the right choices when creating a new brand or implementing a re-branding strategy.

Join CPNA and three industry leaders as they highlight trends in packaging, new concepts, materials as well as having the right presence. Moderated by Phillip Russo, Publisher of Private Label magazine, the “It’s All In The Packaging” session will be held at Cosmoprof North America on Monday, July 23, 2012 from 1:30 p.m. to 3:00 p.m.



Scott-Vincent Borba | Scott-Vincent Borba Inc. | Founder and Creator – Scott-Vincent Borba has enjoyed career success in both the prestige and mass-market sectors in product development, branding, and marketing for companies such as Hard Candy©, Neutrogena®, P&G®/Wella®/Sebastian®, Shiseido®/Joico® and Murad®, before setting out on his own as the Founder of BORBA® and Co-Founder of e.l.f. (eyes, lips, face) Cosmetics™. More recently, Borba introduced Scott-Vincent Borba Inc. He will highlight on this new brand and the debut with HSN.
 

Nick Gardner | HCT Group | Executive Vice President – Being a part of a design led manufacturer to the color cosmetics and skincare industries, Nick Gardner understands how important packaging is to a brand. When Gardner first joined HCT Group, the company focused on primary packaging, but has grown to encompass branding, full service color cosmetics offerings, brushes, GWP and any products that are of interest to their customer. Gardner will discuss new packaging concepts and materials from today’s leading companies he works with.
 

Amy Ziegler | Mintel | Global Personal Care Analyst – Amy Ziegler offers expert in-depth analysis of new products, markets, consumers and trends in the beauty and personal care space. Before joining Mintel, she spent six years with Walgreen Co, where she gained extensive experience and insight into category management, merchandise planning and sales projection, which adds an extra dimension to her analysis of the industry. She will share consumer trends and market data relating to the private label industry.

Cult Nails Coco's Untamed Collection

Image 1
Photo courtesy of Cult Nails



Cult Nails launched their newest collection Coco's Untamed Collection tonight!  Coco, the creator's awesome 13 year old daughter designed this line herself (look out Ariana Pierce!)  This five piece collection is available at a reduced price of $40 for all 5 (normally $10 a bottle) from now until 17 July, so get your orders in now!

The colors in Coco's Collection include:
I Got Distracted - A black jelly polish with holographic glitter interrupted by intense green glitter.
Deal With It - Coco's favorite color, lime green loaded with gold shimmer
Annalicious - A shimmery red with an orange influence packed full of red and gold shimmer
Untamed - A bubble gum pink sheer jelly polish with subtle multi colored shimmer
Spontaneous - A dark, deep and dusty purple creme with vibrant purple glitter.

I have the whole set to show you but I got overexcited and wanted to paint my nails with Spontaneous so here is 2 coats of Spontaneous (base coat of Poshe, top coat of Seche Vite)


Yes this is my rarely seen right hand with its wonky pinkie.  I also managed to nick my ring finger and paint all over my index cuticle in the process.  I promise for more in depth reviews soon!  My desk is swarming in polish but now that I have my Shellac off, I'm ready to do some damage.  :]

Cult Nails [Facebook | Twitter] is available in their shop for $10 a bottle. You can also purchase from Overall Beauty.

Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.

Urban Decay and China

Recently, one of my favorite makeup brands, Urban Decay, decided to make the move to expand into China.  For some people, this means nothing other than "Okay, so products will be sold into China."  For others, this was a huge slap in the face, as Urban Decay has been listed as a cruelty-free brand, committed to ending animal testing.  China's government requires the testing of products on animals before they can be sold in their country.


PolishGalore is not a vegan or cruelty free blog, but I do feel that this information needs to be shared to the readers.


After a large backlash from readers, consumers, bloggers, vegan and cruelty free customers, Urban Decay decided to reverse their business decision and will not be selling in China.  For some, this is a victory.  For others, this seems like a large press relations nightmare and even a scam to sell more products, as the announcement came on the weekend before their Fall products are available for sale.  


On my end, I will not be able to provide you with any new Urban Decay press releases.  This has nothing to do with their decision and reversal to sell in China, but rather Urban Decay has decided to no longer provide me with press material and instead only provide to "top blogs we [they] work with regularly".  I do apologize, but you can sign up for their free customer newsletter here.

Howdy!

Well, June kind of slip past me.  Sorry I've been quiet the past couple of weeks - work has kept me busy, oh and...



I got engaged on 19 June!  Of COURSE when I actually got proposed to, I had naked nails, haha.  My above polish is CND Shellac "Hollywood" with "Mother of Pearl" but more on that later.

Cosmoprof North America Las Vegas is just 3 weeks away so that's my next big thing to prepare for!  I just spent a week in Maine with my fiancé's family (haha, that word is kind of awesome), and I've been up for 17 straight hours and have many more to go before I can go to sleep (work first thing in the morning!) but I have many things to show you too!  Thanks for sticking around!