Salon Perfect Bubblegum

I have a lovely little pink shimmer for you today - this is Salon Perfect Bubblegum, and it's sickly sweet.  I used a base coat of Poshe, 3 coats of polish and a top coat of Seche Vite.  I did find Bubblegum to be a bit on the sheer side, so keep that in mind.

Here in the sun, the color may not look sheer, but for me, it was in the application.  I love the little shimmer that is shown - almost like sugar crystals on a cookie.

Meanwhile in the shade it's almost a lovely salmon pink.  Great color, just wished for better coverage.


Somehow I didn't get a picture inside with the flash.  I think we'll both live.  ;]


Salon Perfect [Website] [Facebook] [Twitter] [YouTube] is a collection of professional-quality lash, brow and nail products. Available exclusively at Walmart stores nationwide, Salon Perfect offers premium faux lashes in an assortment of styles.  The "Blooming With Color" collection was only available in 1,700 stores during May 2012 for $3 a bottle.

Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.

CPNALV: Color Your World

I'm obsessed with color.  Do not ask how many paint swatches I have in my desk drawer (Pinterest, I blame you - but now it has PURPOSE!) but point blank, color is a big deal when it comes to your brand.  Another conference happening next week focuses on how you as a company can make sure you're doing the right thing.  Please enjoy the following press release.

CPNA TO FOCUS ON INFLUENCE OF BRANDING & COLOR

ICMAD SESSION: COLOR YOUR WORLD 

 

Las Vegas, NV (May 16, 2012) – Today’s most dynamic brands capture consumers with powerful visuals, clever copy and eye-catching packaging. Using these principles, smart companies place strong focus on resources to develop a powerful, cohesive visual presence that instantly connects with their target market. However, too often at small entrepreneurial companies the process is dictated by personal choice without a thorough understanding on the psychology of color. We are intuitively predisposed to certain colors, but are consumers responding the same way to your color selections?

Cosmoprof North America (CPNA) introduces a special session in collaboration with the Independent Cosmetic Manufacturers and Distributors (ICMAD) called, “Color Your World: Your Brand in Color.” This session will provide a glimpse into the psychology of color, the factors controlling our cultural pre-dispositions to certain colors, and the associations with color combinations that designers evaluate as they develop a brand’s visual elements. Furthermore, this session will elaborate on how the package can become an integral part of the brand’s appeal through unique collaborations with artists and designers.

Join CPNA and three industry experts as they discuss how color/design plays an important role in packaging design, and how it can ultimately affect what consumers' purchase. Moderated by Pamela Busiek, President and CEO of ICMAD, the “Color Your World: Your Brand in Color” session will be held at Cosmoprof North America on Sunday, July 22, 2012 from 1:00 p.m. to 3:00 p.m.

Daniel Kiyoi | tarte^TM cosmetics | Associate Art Director – Daniel Kiyoi’s strong sense of personal style and passion for color and texture led him to pursue a career with major consumer product brands (where fashion meets beauty) such as Smashbox, where he worked as an Associate Art Director, Bumble and bumble, where he excelled as the Assistant Manager of Visual Merchandising, and now currently tarte^TM cosmetics, where he works as the Associate Art Director. Kiyoi will highlight what color and design schemes work with today’s popular brands and why they are so effective.

Kelly Kovack | The Color Association / Brand Growth Management | Chair of the Beauty Forecast Committee / Partner – As an advisor and creative strategist, Kelly Kovack has advised an eclectic array of clients ranging from multi-billion dollar brands like Old Navy and Mattel to notable independents like Zirh and 21 Drops. Kovack has also developed brands of her own such as her recent venture, the award-winning fragrance brand, Odin, co-founded in collaboration with the New York fashion brand. Kovack will discuss the latest trends on color as it relates to branding.

Vita Raykhman | Amika | Creative Director – Vita Raykhman has been creating and developing brands for almost a decade. She leads the vision at Amika, a brand that has rejuvenated the beauty category with its creative excellence, integrated strategies and innovation. Over the years, Vita has created compelling and lasting corporate identity solutions at some of New York’s top agencies, including Interbrand and TM/R. Raykhman will discuss how to build a successful brand by creating a strong and distinct personality, that is appealing and engaging, yet flexible with the ability to reinvent itself. 

Salon Perfect Blue Raspberry

I know this review is a few months old, but I wanted to share it with you anyway!  While the label is totally missing, I still know it's Salon Perfect Blue Raspberry.  It's funny - I thought these polishes might be scented because of the fruit names, but they definitely are not scented.  I tested it for you.  This is a lovely medium blue creme.  I used a base of Poshe, 2 coats of polish and a top of Seche Vite.  Sadly, I did have some slight staining after wearing this polish but I just had to clean up with a nail brush and some soap to get my nails back to white.

Here it is in the sun.  I have to say, I really did like how this polish applied - nice and smooth, no patches, nice and opaque.  You can see that it's just a nice fluid color!

You can see just a tiny bit of my nail on my ring finger here in the shade, but that's the only time I questioned the opacity of this polish.  

And here indoors with the flash you can't see any opacity issues like in the sun.  Definitely a fan of this color but I may have to wear either two coats of base coat or maybe a coat of white before the blue just so I don't have staining again.  I'm going to have to make myself a makeshift label as well as it's going to bug me not to have a label.  


Salon Perfect [Website] [Facebook] [Twitter] [YouTube] is a collection of professional-quality lash, brow and nail products. Available exclusively at Walmart stores nationwide, Salon Perfect offers premium faux lashes in an assortment of styles.  The "Blooming With Color" collection was only available in 1,700 stores during May 2012 for $3 a bottle.

Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.

It's So Easy Launches New Website

Nail art is at an all time high - both professionally and the DIY ladies like The Daily Nail.  AII, the beauty company behind some of my favorite brands like China Glaze and Seche, have launched a whole new website with its brand It's So Easy.  Please enjoy the following press release!  (All images courtesy of AII)

IT’S SO EASY® NAIL ART LAUNCHES NEW WEBSITE

From catwalks to sidewalks around the world, the word on everybody’s tips is nail art! Anything is possible on the tiny canvases, where works of art can be customized to compliment any skin tone, outfit or other artistic inspirations. Join in on the fun and visit the NEW It’s So Easy® Nail Art website at www.itssoeasynails.com.

Created for nail lovers everywhere, the It’s So Easy® website features a Nail Art Community. Fans can upload their nail designs, regardless of experience level, and interact with others through Facebook, Pinterest and Twitter.

          Finger art fanatics can have their wishes granted through the It’s So Easy® Product Section by creating a personalized Wish List. Users can select from Stripe Rites, loose glitters, cracked ice, rhinestones and more, then print or email to have their list on hand when visiting their nearest It’s So Easy® store location.

          Need inspiration? The growing How-To page offers quick and easy nail art tutorials that can be accomplished in a few easy steps. A What You Need list is available to help visitors create their desired look. 

About It’s So Easy®

Nothing is impossible when it comes to nail art and It’s So Easy®, a line of tools and accessories to create the ultimate nail creations. It’s So Easy® offers Stripe Rites, rhinestones, loose glitter, cracked ice, sealers and dryers, brushes and more to create fashionable, funky or festive fingers. Visit the website at www.itssoeasynails.com for more information.

Like It’s So Easy® on Facebook:

www.facebook.com/ItsSoEasyNailArt

Follow It’s So Easy® on Instagram:

@ItsSoEasyNails

Follow It’s So Easy® on Pinterest:

www.pinterest.com/ItsSoEasyNails

Follow It’s So Easy® on Twitter:

www.Twitter.com/ItsSoEasyNails

CPNALV: Focus on Private Label Industry

Cosmoprof North America Las Vegas is a week away and I still have a large amount of information to share with you about the show.  I'm trying to not overwhelm (and especially to those who aren't attending) but for those going - this is some good stuff!  Please enjoy the following - I'm hoping to watch at least part of this conference... I'd love to meet Scott-Vincent Borba!  (All images courtesy of Y! PR)

CPNA TO FOCUS ON PRIVATE LABEL INDUSTRY

PRIVATE LABEL MAGAZINE SESSION: IT'S ALL IN THE PACKAGING

 

Las Vegas, NV (May 8, 2012) – As everyone in the beauty business knows, a big part of your brand’s success is based on the branding product formula, but more importantly the packaging. It’s what sells the product and ultimately catches the consumers’ attention at the point of sale. The private label category has grown by leaps and bounds as manufacturers are incorporating innovative packaging solutions to create that sought-after million-dollar sku.

Cosmoprof North America (CPNA) is the platform that connects private label professionals, manufacturers, and design and packaging executives. These industry professionals come together to explore innovative ideas and packaging opportunities as it pertains to finished goods, secondary packaging, and contract/ private label manufacturers. This is the common theme, which Private Label magazine will cover in the It’s All In The Packaging session. This session will give in-depth views on the latest data behind packaging influence, how packaging and retail has changed, in addition to how to make the right choices when creating a new brand or implementing a re-branding strategy.

Join CPNA and three industry leaders as they highlight trends in packaging, new concepts, materials as well as having the right presence. Moderated by Phillip Russo, Publisher of Private Label magazine, the “It’s All In The Packaging” session will be held at Cosmoprof North America on Monday, July 23, 2012 from 1:30 p.m. to 3:00 p.m.

Scott-Vincent Borba | Scott-Vincent Borba Inc. | Founder and Creator – Scott-Vincent Borba has enjoyed career success in both the prestige and mass-market sectors in product development, branding, and marketing for companies such as Hard Candy^©, Neutrogena^®, P&G^®/Wella^®/Sebastian^®, Shiseido^®/Joico^® and Murad^®, before setting out on his own as the Founder of BORBA^® and Co-Founder of e.l.f. (eyes, lips, face) Cosmetics™. More recently, Borba introduced Scott-Vincent Borba Inc. He will highlight on this new brand and the debut with HSN.
 

Nick Gardner | HCT Group | Executive Vice President – Being a part of a design led manufacturer to the color cosmetics and skincare industries, Nick Gardner understands how important packaging is to a brand. When Gardner first joined HCT Group, the company focused on primary packaging, but has grown to encompass branding, full service color cosmetics offerings, brushes, GWP and any products that are of interest to their customer. Gardner will discuss new packaging concepts and materials from today’s leading companies he works with.
 

Amy Ziegler | Mintel | Global Personal Care Analyst – Amy Ziegler offers expert in-depth analysis of new products, markets, consumers and trends in the beauty and personal care space. Before joining Mintel, she spent six years with Walgreen Co, where she gained extensive experience and insight into category management, merchandise planning and sales projection, which adds an extra dimension to her analysis of the industry. She will share consumer trends and market data relating to the private label industry.