Duality Cosmetics: Nail-Pak

Recently I received an email about a new product from Duality Cosmetics that really caught my eye.  I travel with nail polish quite often, but it can get messy having my base coat, my polish, my top coat, my remover, cotton pads... you get the picture.  I lost an entire bottle of CND Stickey on my trip to Florida last year because I didn't close it tightly enough before putting it in my plastic bag.  Sigh.

Well this won't solve all my polish needs but it's still something pretty awesome!  Please enjoy the following press release.  (All images courtesy of EFG PR.)  I do apologize for the "small" picture but if you click on it, it will pull up full size.

Duality Cosmetics Introduces Nail•Pak
Manicures as easy as 1…2…3!


A revolutionary concept in nail care, the innovative new cosmetics company, Duality Cosmetics, has conjured up Nail•Pak, a patented 3-in-1 nail care system designed to manicure nails in three simple steps—R.F.P… Remove, File and Polish. Inspired by the fashionista in all of us who have the desire to create and maintain well-manicured nails, the Nail•Pak is the answer to your nail care needs whether you are at home, at work or on the road. 


The unique and portable Nail•Pak is a complete nail care system in one convenient patented package. The top half contains an on-trend nail polish or treatment lacquer, the bottom half houses 40 user-friendly, pre-soaked polish remover pads—which can easily be replaced with a refill Pak when needed—and a mini removable nail file is strategically placed in between. 


“I’ve always had a passion for solving problems—especially ones that arise in our every day lives. I set out to create quality, multipurpose products that combine the utmost convenience with a fashion-forward appeal for the modern woman who is always on-the-go. With Nail•Pak, a perfect manicure is at your tips in just one bottle, and this is only the beginning of Duality Cosmetics—expect a lot more to come!” says Barbara Lampugnale, Executive Director and Founder of Duality Cosmetics. 


Nail•Pak is launching this April with a 2-in-1 top and base coat, and two polish collections including a classic collection and spring collection—each offering six hues. The first of six products in the Nail Rescue collection of nail treatments to soothe, rebuild and improve your nails is Florence, a base and top coat that delivers high-shine, long lasting protection against UV damage, yellowing, stains/discoloration and chipping. As a mother to six girls, Lampugnale aptly named the classic polish collection My Girls, which pays homage to her daughters: Brittany, a smokey rose creme; Bethany, a shimmering cherry tobacco; Grace, a sweet peachy pink; Gabriela, a bold cabernet red; Faith, a classic pale pink creme; and Peyton, a red creme with blue undertones. Hope Springs Eternal is named after six women who inspire hope among women of all ages: Rosa, a rosy red with touch of pearl essence; Amelia, a fiery bold cremey orange; Ellen, an aqua blue creme; Jennifer, a grape purple with iridescence; Maya, a bubble gum pink crème; and Teresa, iridescent lavender pearl. 


Keeping nail health in mind, the long lasting, salon strength formulation in the polish and treatment laquers are chipresistant and free of dibutyl-phthalate, toluene and formaldehyde. To ensure nails stay as healthy and strong when taking off polish, the pre-soaked freshly scented Nail Polish Remover Pads have been formulated free of damaging acetone and alcohol and instead contain healing and moisturizing Vitamin E and Aloe Vera. 


Duality Cosmetics’ Nail•Pak, which comes in its own drawstring travel pouch, will debut April 2012 for $15.00. All products will be available at DualityCosmetics.com.


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About The Founder 
Barbara Lampugnale, a hard-working and determined mother of six girls, always had visions of creating innovative, fashionable and practical items for women with active lives. At six years old, she designed a line of Barbie clothes out of old socks and throughout her adolescence made clothing, jewelry and candles for her closest friends. 


Motivated by her love of color, fabrics and design, she attended the National Association of Interior Decorating of Washington, D.C. and landed a job with a highly respected interior design company in Texas. Determined to own and operate her own business, she founded Barbara’s Interiors in 1994, which she successfully operated until she moved her family across the country to be closer to her roots. 


Leaving her company behind was extremely difficult, but her optimism and determination led her to find her true secret passion— cosmetics. Sebastian International satisfied her love of cosmetics and allowed for a flexible schedule to raise her girls. Always a self-proclaimed beauty junkie with an interest in the season’s hottest colors and trends, she knew cosmetics was her calling. 


During the pregnancy of her identical twin girls, she had an epiphany and the creation of Duality Cosmetics was born. As her family grew to include six daughters, Barbara’s motivation, skills and business acumen thrived. Keenly aware of her desire to bring beauty and color into the lives of those around her and with her energy, tenacity and incredible desire to succeed, she was motivated to put into action an idea she had developed for a dual purpose nail polish product. Duality Cosmetics is a company dedicated to creating quality, efficient, multipurpose cosmetics that are fun, functional and fashionable for women with active lifestyles. 


Focused on the objective and calling on her own life’s experience and values, Barbara manages her business passionately but firmly. Her goal is not only to be an inspiration to her daughters and other women but to also inspire all women to find their beauty within. Successfully balancing her home and career, she is a remarkable role model to her family and is actively involved in charities that serve the needs of children and women. Barbara is affiliated with CEW, Start Up Nation, Savor The Success, Ladies Who Launch and The Mogul Mom. 


As seen on ABC’s Shark Tank in season 3, episode 12, Barbara believes that honesty, fairness, hard work and dedication are the keys to success in business. She is confident about her ability to manage it all… and she is ready for more. 


Barbara lives in West Hartford, CT, with her encouraging husband and 6 daughters.

Salon Perfect Bubblegum

I have a lovely little pink shimmer for you today - this is Salon Perfect Bubblegum, and it's sickly sweet.  I used a base coat of Poshe, 3 coats of polish and a top coat of Seche Vite.  I did find Bubblegum to be a bit on the sheer side, so keep that in mind.


Here in the sun, the color may not look sheer, but for me, it was in the application.  I love the little shimmer that is shown - almost like sugar crystals on a cookie.


Meanwhile in the shade it's almost a lovely salmon pink.  Great color, just wished for better coverage.


Somehow I didn't get a picture inside with the flash.  I think we'll both live.  ;]


Salon Perfect [Website] [Facebook] [Twitter] [YouTubeis a collection of professional-quality lash, brow and nail products. Available exclusively at Walmart stores nationwide, Salon Perfect offers premium faux lashes in an assortment of styles.  The "Blooming With Color" collection was only available in 1,700 stores during May 2012 for $3 a bottle.


Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.

CPNALV: Color Your World

I'm obsessed with color.  Do not ask how many paint swatches I have in my desk drawer (Pinterest, I blame you - but now it has PURPOSE!) but point blank, color is a big deal when it comes to your brand.  Another conference happening next week focuses on how you as a company can make sure you're doing the right thing.  Please enjoy the following press release.





CPNA TO FOCUS ON INFLUENCE OF BRANDING & COLOR

ICMAD SESSION: COLOR YOUR WORLD 
 
Las Vegas, NV (May 16, 2012) – Today’s most dynamic brands capture consumers with powerful visuals, clever copy and eye-catching packaging. Using these principles, smart companies place strong focus on resources to develop a powerful, cohesive visual presence that instantly connects with their target market. However, too often at small entrepreneurial companies the process is dictated by personal choice without a thorough understanding on the psychology of color. We are intuitively predisposed to certain colors, but are consumers responding the same way to your color selections?

Cosmoprof North America (CPNA) introduces a special session in collaboration with the Independent Cosmetic Manufacturers and Distributors (ICMAD) called, “Color Your World: Your Brand in Color.” This session will provide a glimpse into the psychology of color, the factors controlling our cultural pre-dispositions to certain colors, and the associations with color combinations that designers evaluate as they develop a brand’s visual elements. Furthermore, this session will elaborate on how the package can become an integral part of the brand’s appeal through unique collaborations with artists and designers.

Join CPNA and three industry experts as they discuss how color/design plays an important role in packaging design, and how it can ultimately affect what consumers' purchase. Moderated by Pamela Busiek, President and CEO of ICMAD, the “Color Your World: Your Brand in Color” session will be held at Cosmoprof North America on Sunday, July 22, 2012 from 1:00 p.m. to 3:00 p.m.

Daniel Kiyoi | tarteTM cosmetics | Associate Art Director – Daniel Kiyoi’s strong sense of personal style and passion for color and texture led him to pursue a career with major consumer product brands (where fashion meets beauty) such as Smashbox, where he worked as an Associate Art Director, Bumble and bumble, where he excelled as the Assistant Manager of Visual Merchandising, and now currently tarteTM cosmetics, where he works as the Associate Art Director. Kiyoi will highlight what color and design schemes work with today’s popular brands and why they are so effective.

Kelly Kovack | The Color Association / Brand Growth Management | Chair of the Beauty Forecast Committee / Partner – As an advisor and creative strategist, Kelly Kovack has advised an eclectic array of clients ranging from multi-billion dollar brands like Old Navy and Mattel to notable independents like Zirh and 21 Drops. Kovack has also developed brands of her own such as her recent venture, the award-winning fragrance brand, Odin, co-founded in collaboration with the New York fashion brand. Kovack will discuss the latest trends on color as it relates to branding.

Vita Raykhman | Amika | Creative Director – Vita Raykhman has been creating and developing brands for almost a decade. She leads the vision at Amika, a brand that has rejuvenated the beauty category with its creative excellence, integrated strategies and innovation. Over the years, Vita has created compelling and lasting corporate identity solutions at some of New York’s top agencies, including Interbrand and TM/R. Raykhman will discuss how to build a successful brand by creating a strong and distinct personality, that is appealing and engaging, yet flexible with the ability to reinvent itself. 

Salon Perfect Blue Raspberry

I know this review is a few months old, but I wanted to share it with you anyway!  While the label is totally missing, I still know it's Salon Perfect Blue Raspberry.  It's funny - I thought these polishes might be scented because of the fruit names, but they definitely are not scented.  I tested it for you.  This is a lovely medium blue creme.  I used a base of Poshe, 2 coats of polish and a top of Seche Vite.  Sadly, I did have some slight staining after wearing this polish but I just had to clean up with a nail brush and some soap to get my nails back to white.


Here it is in the sun.  I have to say, I really did like how this polish applied - nice and smooth, no patches, nice and opaque.  You can see that it's just a nice fluid color!


You can see just a tiny bit of my nail on my ring finger here in the shade, but that's the only time I questioned the opacity of this polish.  


And here indoors with the flash you can't see any opacity issues like in the sun.  Definitely a fan of this color but I may have to wear either two coats of base coat or maybe a coat of white before the blue just so I don't have staining again.  I'm going to have to make myself a makeshift label as well as it's going to bug me not to have a label.  


Salon Perfect [Website] [Facebook] [Twitter] [YouTubeis a collection of professional-quality lash, brow and nail products. Available exclusively at Walmart stores nationwide, Salon Perfect offers premium faux lashes in an assortment of styles.  The "Blooming With Color" collection was only available in 1,700 stores during May 2012 for $3 a bottle.


Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.

It's So Easy Launches New Website

Nail art is at an all time high - both professionally and the DIY ladies like The Daily Nail.  AII, the beauty company behind some of my favorite brands like China Glaze and Seche, have launched a whole new website with its brand It's So Easy.  Please enjoy the following press release!  (All images courtesy of AII)



IT’S SO EASY® NAIL ART LAUNCHES NEW WEBSITE

From catwalks to sidewalks around the world, the word on everybody’s tips is nail art! Anything is possible on the tiny canvases, where works of art can be customized to compliment any skin tone, outfit or other artistic inspirations. Join in on the fun and visit the NEW It’s So Easy® Nail Art website at www.itssoeasynails.com.
Created for nail lovers everywhere, the It’s So Easy® website features a Nail Art Community. Fans can upload their nail designs, regardless of experience level, and interact with others through Facebook, Pinterest and Twitter.
          Finger art fanatics can have their wishes granted through the It’s So Easy® Product Section by creating a personalized Wish List. Users can select from Stripe Rites, loose glitters, cracked ice, rhinestones and more, then print or email to have their list on hand when visiting their nearest It’s So Easy® store location.
          Need inspiration? The growing How-To page offers quick and easy nail art tutorials that can be accomplished in a few easy steps. A What You Need list is available to help visitors create their desired look. 


About It’s So Easy®
Nothing is impossible when it comes to nail art and It’s So Easy®, a line of tools and accessories to create the ultimate nail creations. It’s So Easy® offers Stripe Rites, rhinestones, loose glitter, cracked ice, sealers and dryers, brushes and more to create fashionable, funky or festive fingers. Visit the website at www.itssoeasynails.com for more information.

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