ORLY Creates Limited-Time Nail Color Collection inspired by the movie
“Dark Shadows”
NEW YORK, March 28,
2012 – ORLY
International announced today a limited-time nail color collection partnership
with Warner Bros. Pictures in conjunction with the release of Tim Burton’s
“Dark Shadows,” starring Johnny Depp, Michelle Pfeiffer and Helena Bonham
Carter, set to open on May 11, 2012.
“ORLY strives to deliver
innovative products and trend-focused nail shades,” said Jeff Pink, President
and CEO of ORLY International. “The adventurous theme of ‘Dark Shadows’ was a
perfect fit with our brand and the fashion colors we created for this
collection.”
The
collection will include four lacquers, with names and shades that reflect the
dark humor conveyed in the film.
The
four lacquers in the color collection include:
Mysterious Curse: Purple
Duochrome Shimmer
Buried Alive: Rich
Brown Shimmer
Grave Mistake: Deep
Red Crème
Decades of Dysfunction: Pale
Pink Crème
All
ORLY
Nail Lacquers are free of DBP, Toluene and all traces of Formaldehyde
and Formaldehyde Resin.
The ORLY Color
Collection inspired by the movie, Dark Shadows will be available in May
2012 for $8.50 each at orlybeauty.com and Sally Beauty and Ulta.
About ORLY International
Jeff
Pink founded ORLY
in 1975 with a simple idea: to innovate natural nail care. By creating leading-edge products and tools
designed not only to beautify, but to respond to the needs of salon
professionals, ORLY ’s beauty experts have redefined nail
care and nail fashion. ORLY ’s dynamic color palette includes over
150 Lacquer shades that are completely free of DBP, formaldehyde and
toluene. As much a trendsetter as a nail
care innovator, ORLY also
introduced the first-ever iconic nail look: the Original French Manicure®
and reinvented Lacquer application with the award-winning Gripper Cap™. ORLY embodies
quality that beauty professionals in over
100 countries worldwide rely upon.
About
Dark Shadows
Director Tim Burton brings the cult classic
series “Dark Shadows” to the big screen in a gothic comedy featuring an
all-star cast.
In the year 1752, Joshua and Naomi Collins,
with young son Barnabas, set sail from England to start a new life in
America. Two decades later Barnabas is
the master of Collinwood Manor—rich, powerful and an inveterate playboy…until
he makes the grave mistake of breaking the heart of Angelique Bouchard, who
dooms him to a fate worse than death: turning him into a vampire, and then
burying him alive. Two centuries pass
before Barnabas is freed from his tomb and emerges into the very changed world
of 1972. He returns to Collinwood Manor
to find that his once-grand estate has fallen into ruin and the dysfunctional
remnants of the Collins family have fared little better, each harboring their
own dark secrets.
“Dark Shadows” stars Johnny Depp, Michelle
Pfeiffer, Helena Bonham Carter, Eva Green, Jackie Earle Haley, Jonny Lee
Miller, Chloe Grace Moretz, Bella Heathcote and Gulliver McGrath.
Burton directed the film from a screenplay by
Seth Grahame-Smith, story by John August and Grahame-Smith, based on the television
series created by Dan Curtis. The
producers are Richard D. Zanuck Graham King, Johnny
Depp, Christi Dembrowski, and David Kennedy, with Chris Lebenzon, Tim
Headington and Bruce Berman serving as executive producers.
A Warner Bros. Pictures presentation in
association with Village Roadshow Pictures, an Infinitum Nihil/GK Films/Zanuck
Company production, a Tim Burton film.
Opening on May 11, 2012, “Dark Shadows” will be distributed worldwide in
theatres and IMAX by Warner Bros. Pictures, a Warner Bros. Entertainment
Company, and in select territories by Village Roadshow Pictures.