SHE by SO.CAP.USA Pink Hair For Hope

Breast Cancer Awareness starts next month but the Pink Hair For Hope by SHE by SO.CAP.USA has already started!  Please enjoy the following press release.  (All images are courtesy by SO.CAP.USA)




SHE by SO.CAP.USA, the world’s leading provider of all-natural hair extensions, will be hosting its 7th Annual Pink Hair For Hope™ campaign. During the months of September and October, clients who donate $10 or more to Pink Hair For Hope™ in participating salons, will receive a 100% natural, pink SHE by SO.CAP.USA hair extension.  All net proceeds will go directly to The American Cancer Society™, a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem.

“Since the inception of Pink Hair for Hope™, SHE by SO.CAP.USA’s goal has been twofold: to raise money and awareness for breast cancer research and also give back to the women who have been through chemo and are now in remission,” says Ron Cardillo, Sr., President of SHE by SO.CAP.USA. “Throughout the past seven years, the campaign has grown significantly and we are thrilled to be able to help fight this disease, while making women feel beautiful.”

To date, the Pink Hair For Hope™ campaign has brought together thousands of salons nationwide and has successfully raised over $2.3 million dollars for many non-profit organizations such as the American Cancer Society. ™

Participating clients can choose from professionally bonded pink hair extensions, which are attached to their natural hair, or clip-in hair extensions that they can put in themselves and re-wear over and over again. SHE by SO.CAP.USA offers these extensions in various shades of pink, including fuschia, bright pink, and light pink as well as popular feather and crystal extensions.

As breast cancer is the most common cancer among women in the United States, SHE by SO.CAP.USA also provides alternatives for women who have been touched by the ill-effects of this disease.  For those who have completed chemotherapy and have new hair growth to 1½ to 2 inches, SHE by SO.CAP.USA provides its awarded winning, all-natural hair extensions. With SHE by SO.CAP.USA's lower temperature bonding methods for hair extensions, the product can be attached to thin or new growth hair for a strong and long-lasting hold, enabling women to have a full head of 100% human within 2 to 4 months after chemotherapy is completed.

In addition, SHE by SO.CAP.USA also offers hair replacement alternatives for those with hair loss due to chemotherapy.  The company features an extensive line of superior quality wigs available in synthetic and 100% human hair.

To find a participating Pink Hair For Hope™ salon near you, a free hair extension consultation or for more information about SHE by SO.CAP.USA Hair Extensions, call 877-855-4247 or visit: www.PinkHairForHope.org  or www.socapusa.com.

About SHE by SO.CAP.USA
SHE by SO.CAP.USA Hair Extensions offers the largest selection of hair types and hair color for hairstylists to select from: more than 90 hair color shades are currently available in three different textures: straight, medium wave and curly. All SHE by SO.CAP.USA Hair Extensions and equipment are developed and manufactured at the Company’s factory in Italy, by its team of specialized research chemists, engineers and hair extensionists. They use only the best hand selected, 100% European-type human hair that is pre-bonded with 100% Keratin Tips to ensure a healthy, strong and long-lasting bond.

All SHE by SO.CAP.USA Hair Extensions are applied with the latest equipment, utilizing the lowest temperature on the market (110°C). The Company recently introduced several new and innovative products, including new clip-in hair pieces, special adhesive extensions called Extensives, long hair wefts, hair parfum and three new flat irons, as well as a new warm fusion machine – FireX. SHE by SO.CAP.USA Hair Extensions also offers a complete line of wild hair color options and hair ornamentation, such as strands of crystals and feathers. www.socapusa.com

About Pink Hair For Hope
To date the Pink Hair For Hope™ campaign has brought together more than 500 salons and raised over 2.3 million dollars for research to fight Breast Cancer.  Individuals can go to participating local salons and have a lock of SHE by SO.CAP.USA's signature pink hair extension added to their own locks for a $10 donation.  SHE by SO.CAP.USA also has Hair Replacement Options to provide patients with an alternative to wigs in order to replace hair loss due to chemotherapy. www.pinkhairforhope.org

Cult Nails Alter Ego

Another crazily deceptive color from the new Cult Nails fall collection is Alter Ego, which looks like this pretty pearlized pink but come on, you should know by now that nothing is what it seems with this collection.

I started with the ever important base coat by Cult Nails Get It On, then one coat of Nevermore, next was one coat of Alter Ego, and finished with Cult Nails Wicked Fast top coat.  Wait for it.


Howdy.  That pretty pink is actually a lovely olive green/gold when paired with black.  It reminds me of the base of Always Winning by Cult Nails, which I own and did wear once (I promise).  But seriously, how cool is this?


This is indirect light.  Sadly, trying to take pictures of color with the flash just wasn't really happening.  The awesome sparkle shimmer in the polish was playing with the camera and it was just a blurry mess.  Promise.

I did attempt to set up an indoor studio.  I have a spare bedroom in my house that I'd love to turn into my polish room but for now, I attempted with my dining room table.


It didn't really work.  It's hard to tell the color of the polish and I have issues with lighting.  I have like 5 lamps but was only using one?  


See what I mean?  Hello lamp!  I love lamp.  This bottle shot doesn't look anything like the bottle shot up top.  Which do you like?  Properly lit indoors pictures or shot outside my house?

Cult Nails [Website | Facebook | Twitter | Blog | Instagram: CultNails] is available in their shop for $12 a bottle.

Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.

Nail Files: Down The Rabbit Hole Breakdown

Image Courtesy of TV Guide Network Facebook Page

In The Salon
Katie is having the party for the grand opening of the Hair and Makeup Bar with an Alice In Wonderland theme and from the promos last week, it looks like the party is going to be a big lights out.  I am with Katie on the Photobooth thing - you need a Photobooth to market.  Jin, you suck and Jim, thanks for calling him out.

So it's party time and when Katie realizes her "photobooth" (the photographer with a big printer) is putting out the logo the PRINTED NAIL, oh hey - the power goes out... because of the printer.  Oh but it gets better... the cops show up because a disgruntled neighbor doesn't want the smooth sounds of Kenny G.  The cops tell them to just pipe down a bit and the rest of the party is a hit.  Congratulations Katie!

Celebrity Sighting!
I spy Amy and her amazing cupcakes!  Go buy some cookies from her (she ships!) - you won't regret it.  Additionally there were a ton of people at the party - Sheryl Burke, Kenny G, Peggy (Housewives of OC)... and Katie's siblings!!!!

In Katie's Life
The comment about Katie's about "down the rabbit hole" for a pair of shoes...  So did she get her shoes?

The Mish Mash
Did those guys SERIOUSLY ask how to spell "LOVE"? And did they seriously spell it wrong?

Random, in case you missed it, Katie is now repping imPRESS nails - the commercials you see during Nail Files with Nicole Scherzinger.  Katie's favorite is the "color me" because they are clear and she's able to wear several different colors at once - super helpful when she's choosing new colors for her collection (speaking of, I bought Barbara, Marilyn and Coco - will be reviewing soon!).

Did anyone else feel like Katie was a little Snooki "Party's here."  I'm serious!!!  Snooki, season 1... Katie, this episode.  Someone mishmash it for me.  

I can't wait until next week - looks like I have more Joyce time.

PBA BEACON Program

Hello friends!  While I regroup and get ready to post lots and lots of pretty nail polish, I have some light reading for you coming up, including some New York Fashion Week news.  Please enjoy the following from PBA and how the BEACON program can help cosmetology and esthetic students!  (All images courtesy of PBA)


BEACON 2013 - Offering Cosmetology & Esthetic Students a
Jump Start on a Career in Beauty

Applications Accepted Starting December 1, 2012 ▪ Entries Due March 2, 2013


The Professional Beauty Association's (PBA) BEACON program provides the nation's most promising cosmetology and esthetic students with education and opportunities to network with the industry's highest profile salon owners and stylists during PBA Beauty Week. Held each July in Las Vegas, BEACON students attend specialized classes with the biggest names in the industry, get up close and personal with NAHA finalists and get a firm understanding of the beauty business and how they can excel in their careers.

2012 BEACON students with BEACON leader, Geno Stampora

For BEACON 2013, entry applications will be accepted starting on December 1, 2012. All applications are due by March 2, 2013. For their applications, students must submit a resume detailing their education and professional experience, a letter of recommendation from a school administrator, a portfolio showcasing their talent and creativity, and a professional marketing piece (i.e. website, brochure, commercial) summarizing who they are and their career aspirations. Full entry details can be found at www.probeauty.org/beacon.

"BEACON is the perfect opportunity for cosmetology and esthetic students to learn from and network with the best in the industry at the industry's top event. BEACON truly focuses on teaching how to be the best beauty professional one can be in every aspect," said Jessi Marshall, PBA Director of Industry Programs & Education.  

All entries will be judged by a panel of top salon and spa owners, manufacturers and distributors. Applicants will be notified via email by April 30, 2013 as to their admission status in the 2013 BEACON program. One hundred first place winners will be named, along with 200 Honorable Mentions. All 300 winners will receive free admission to PBA Beauty Week and have access to specialized classes and networking opportunities.  

BEACON is part of PBA Beauty Week, North America's largest, most inclusive beauty event, offering unlimited networking, education, and professional growth opportunities to all sectors of the beauty industry. The event will be held July 13 - 16, 2013 at the Mandalay Bay Resort in Las Vegas. PBA Beauty Week is produced by the Professional Beauty Association and hosted by Cosmoprof North America.
  

The Professional Beauty Association's (PBA) purpose is to advance the professional beauty industry by providing its members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers and beauty professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more.


Cult Nails Two Timer

More from the Cult Nails Deception Collection, this is Two Timer - a sheer yellow pearl with green shimmer that can transform your lacquer into a beautiful jade shimmer, which is what happened for me when I paired it with Cult Nails Nevermore (the 1 coat black creme).


Here it is in the sun - I love how instead of being a swirly gold like I thought it would be, it's this lovely green - perfect for fall!  I need to test this over more polishes to see what results it yields.


Here it is in the indirect light - very sweet green - happy times.

September 1-8, Maria is offering all 5 of the Deceptive Collection top coats for $40 (+ shipping).  If you want to wait, then you can purchase Charlatan for $10.  Definitely a fast favorite for me, and I can't wait to try it on other polishes (not just black).

Cult Nails [Website | Facebook | Twitter | Blog | Instagram: CultNails] is available in their shop for $12 a bottle.

Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.