Media
registration for the West Coast's largest and most influential total beauty
event, the International Salon & Spa Expo (ISSE) Long Beach, is now open!
Produced by the Professional Beauty Association (PBA), ISSE Long Beach is
open exclusively to licensed beauty professionals, students and instructors.
With more than 40,000 beauty professionals expected, ISSE Long Beach has
evolved beyond the traditional "hair show" to a complete beauty
event for hair, nails, cosmetics, esthetics and advanced education.
Help
Spread the Word
PBA
appreciates your support of ISSE Long Beach via your social media networks.
While sample copy is provided below for you to simply copy, paste and post,
please feel welcome to share as you see fit. An overview of highlights has
also been provided.
Facebook: /pbaisse
| Excited about ISSE Long Beach 2013? The West Coast's largest total beauty
event is Jan. 26 - 28, 2013 and we'll be there! Shopping, education and more.
Info, tickets and travel at www.probeauty.org/isselb .
Are you going to be there?
Twitter:
@ProBeautyAssoc | ISSE Long Beach, the West's biggest
total #beauty event for pros: Jan 26-28. We'll be there! Shopping &
education. www.probeauty.org/isselb
New
for 2013
ISSE
Mobile App. Coming Soon! From show times and class
schedules, to a map of the show floor and directions, the ISSE Mobile App is
the perfect way to plan your "ISSE game plan" and maximize your
time at the show. Download the free app for your Android, iPhone, iPad or Blackberry
device. Search your app store for: ISSE LB 2013.
Highlights
for 2013
EstheticsAmerica &
Wellness Featuring CIDESCO Section USA Education Continues to Expand.
Growing each year, EstheticsAmerica & Wellness provides exhibitors and
attendees with a dedicated environment devoted to skincare, wellness and the
latest in treatments and education for this rapidly expanding industry
segment. Many of the largest esthetics brands will be on hand to offer
advanced, hands-on training and certifications, including a line-up of
CIDESCO Section USA education.
Hair
& Nail Competitions: Students and licensed
professionals are invited to show off their skills, win career prestige and
cash prizes at the ISSE Long Beach Hair and NailPro Nail competitions. For
times, rules and to register, visit probeauty.org/isselb.
Stage
Shows Featuring the Industry's Biggest Names: One of
the most popular features at ISSE Long Beach are the stage shows featuring
some of the biggest stars and hair teams in the industry. Attendees will see
beauty experts such as: Faatemah
Ampey, Nick Arrojo, BaByliss Pro, Steve Elias, Enzo Team, Mike Karg, Martin
Parsons, P&G Salon Professional, Charlie Price, RUSK, Sassoon Academy,
Lisa Yamasaki and more. ISSE Long Beach features three main
stages: Center Stage,
Stage Right, and the NAHA Stage.
NAHA
Stage: The North American Hairstyling Awards (NAHA) continues to be
the industry's premier photographic hairstyling competitions. The ISSE Long
Beach NAHA Stage features NAHA winners and finalists, showcasing their
talents, reviewing what a NAHA win can do for one's career, and how to create
a successful entry. From learning how to select models to directing a
successful photo shoot, the NAHA Stage is the perfect way to learn how to
advance your career with a NAHA.
ISSE
Long Beach continues to feature group registration, making registering large
parties quick and efficient. ISSE Long Beach is open to licensed salon/spa
professionals, cosmetology students and instructors only. To maintain
aprofessional atmosphere, attendees must present proof of license and a valid
photo ID. For additional information on ISSE Long Beach and to purchase
tickets, please visit probeauty.org/isselb.
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