CPNALV: Cosmoprof Worldwide Ad

Cosmoprof North America Las Vegas may not be for many months, but this year the advertising campaign will be shared by Bologna, and Hong Kong.  Please enjoy the following visual wonderment and press release.  To see larger, please click on the image.


Cosmoprof Worldwide Unveils Its New Advertising  Campaign Created By Leo Burnett
 
Las Vegas, NV (November 13, 2012) – Leo Burnett, one of the most influential communication agencies in the world, has been commissioned to create the 2013 / 2014 Advertising Campaign for Cosmoprof Worldwide. The BolognaFiere Group, one of the world’s leading trade show organizers in the cosmetics, fashion, architecture and building, art and culture industries, made the decision to assign the advertising campaign project to Leo Burnett with the objective of redefining Cosmoprof’s image and solidifying its global stature.
 
The decision to work together has proven to be ideal, as both groups are international icons and this strong ad campaign had to be adaptable across the various countries and cultures. The concept will be adopted across the entire Cosmoprof’s worldwide platform, not only in Bologna, but in Las Vegas and Hong Kong as well.

Leo Burnett’s campaign is designed based on the universal vision of Cosmoprof’s identity and the brand’s self-proclaimed values. The creative concept depicts Cosmoprof as a beautiful blossoming flower: a visual metaphor for their reputation as the leader in the beauty industry and a symbol of pure and ideal beauty. Each show will have their own unique color palette which will represent their individuality.

“This choice represents an important step in the process of enhancing a brand through its own identity,” states Duccio Campagnoli, president of BolognaFiere. “A brand with worldwide renown needs appropriate communication and visibility. We are certain that our partnership with Leo Burnett will bring great prestige to the Cosmoprof Worldwide system as an international hub for the beauty world.”

NOYA Lip Balm


As I was leaving Cosmoprof North America Las Vegas this summer, I ran into a booth called NOYA where I met two lovely people - Sarah and Josh.



They wanted to know if I'd like to try their all natural, kosher-certified lip balm.  Unlike many products on the market, NOYA only has 3-5 kosher ingredients - all that you can pronounce and recognize: Extra virgin organic olive oil, coconut oil, beeswax and natural flavor.  NOYA is free of all preservatives (parabens, sulfates etc), safe to use on any skin type, not tested on animals and working on developing eco-friendly biodegradable packaging as well.  

NOYA currently comes in 4 flavors - Cherry, Spearmint, Vanilla and Classic (unflavored).

When I originally told Sarah that I was a nail blogger, not a makeup blogger, she told me that I could use NOYA as a cuticle balm so I grabbed a Classic for the road.

Fast forward to now: I've been sick for a few weeks now (again) and one of the first things to go on me is my lips.  They are cracked, sore, and not pretty.  That's when I remembered I had my tube of NOYA in my bag.  I put it on and immediately felt some relief.  Between the oils and the beewax, it keeps my lips soft as I try and re-hydrate myself.  The tube is no bigger than a tube of Chapstick, so it fits well into a pocket or purse (net wt 0.15 oz).  The lid is slightly grooved for a tight fit, which is big for me because I tend to throw it in my purse and I have other brands that have lids that just slip off constantly.  My only complaint is that I don't prefer the unflavored - so I purchased the other 3 this evening.

This has been my lifesaver this summer and I'm super glad I ran into this booth.  At only $3.99 a tube, it's extremely affordable and you definitely get your money's worth.  I am definitely going to be a repeat customer.  (At press time, my order was $12.77 even - no shipping fee!  I was able to check out with PayPal as well which I always prefer.)

Edit: After a reader commented that the shipping/tax was too much for one tube, I did some searching and found this image on their website.  So if you want free shipping, you can buy 3 tubes (I recommend all the flavored ones!) and then you don't pay shipping!


NOYA [Website | Facebook | Twitter | Pinterest | Google+] can be found in over 100 stores in the USA or purchased on this website for $3.99 a tube.

Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.

LVX 3-in-1 Nail Treatment

I used this for my Christmas manicure - while not a "quick dry" formula, I did find that this helped my manicure last a lot longer than I sure expected it to!  Please enjoy the following from LVX!


VEGAN LUXURY NAIL LACQUER BRAND LVX ANNOUNCES THE
RELEASE OF THEIR FIRST BASE AND TOP COAT TREATMENT.
LVX nail lacquer will release a 3 in 1 treatment: Base, Top and Strengthener in one.

Chicago (November 2012): LVX, a brand known for delivering only the top and best quality products, is releasing the first ever vegan and 5-free “3 in 1” nail treatment. A nail strengthener, base coat and high shine topcoat--here is how the triple function treatment works:

 Strengthener
·      Provides intensive treatment and will help nails become noticeably stronger within 2 weeks
·      The nail strengthening property promotes nail growth, conditions and helps normalize the natural nail plate to promote strong and healthy nails
·      The treatment contains horsetail, a healing herb rich in nutrients and high in silica, proven to help natural nails grow faster and stronger

Base
·      As a basecoat it prepares the nail surface for optimum nail lacquer application
·      The formula contains incredible adhesion properties that improve nail lacquer wear
·      It protects the nail surface from staining by creating a barrier and smoothes minor surface imperfections

Top
·      Provides an extremely high shine finish
·      Maximizes the wear characteristics of nail lacquer
·      The clear shield provides a bright transparent color enhancer
·      The treatment provides a reinforcement and protects nails

As a strengthener only, apply treatment to a clean and dry nail 2-3 times a week for approximately 2 weeks. This intensive treatment will deliver results within 2 weeks of regular use and help promote the growth of strong and healthy nails.

LVX products are VEGAN and formulated without the use of Formaldehyde, Formaldehyde Resin, DBP, Toluene, and Camphor. The brand is dedicated to providing top quality, socially responsible, and eco-friendly, luxury products without compromising quality, durability and finish. LVX nail lacquer is cruelty free. All products are produced in the U.S.A. The new treatment product will be available December 1, 2012 on www.shoplvx.com

Pretty Serious They Came From Beyond Space!

Please enjoy the latest from the Australian polish company, Pretty Serious!




A long time ago, in a galaxy far, far away... 

Just kidding.

Zooming in from the furthest reaches of the darkest corners of the cosmos, Pretty Serious Cosmetics is proud to unveil our newest mini collection: THEY CAME FROM BEYOND SPACE!

This out of this world mini collection consists of a trio of fabulous multichrome foils that are guaranteed to put stars in your eyes.


ATOMIC BRAIN is a brain melting purple multichrome foil with extraordinary colour shifts from rich purple through to pink, plum, gold and olive bronze.

GALAXY INVADER is a mind blowing blue multichrome foil with spectacular flashes of royal blue through to aqua and purple.

PHANTOM PLANET is a startling pale green multichrome foil with a stunning aqua and blue shift.

I know what you're thinking. When? Where? How? Why?

The when is November 10th, 9am AEST. The where is pretty-serious.com. The how is our secret. The why is because we love you!

RRP is $9.95, with a 10% discount for buying all three shades! Pretty Serious Cosmetics also ships worldwide. Check out our site for more details.

Bottle volume is 11ml/0.37 fl.oz. Pretty Serious Cosmetics is 100% Vegan and Cruelty Free.

CND Holiday Season

Okay, so maybe Christmas is over, but if you're like me (cough), there are some late gifts being delivered.  Why not give the gift of CND?  I especially am gaga over their Scentsations (I have a bottle on my desk of the Lavender and Jojoba) and this year the special edition Solar Oil smells AMAZING (I found sample in a magazine).  If you can scoop any of these up, DO IT before they are gone.


Fall/Winter CND Shellac
A luxe line-up of rich tones with shimmering metallics becomes the perfect accent to any holiday party outfit! Manicures range $25 - $45 and pedicures $40 - $60. CND certified salons for gift certificate purchase can be found at cnd.com/find-salon.  

Holiday Scentsations
These scented lotions moisturize skin and bring holiday cheer to the senses. Choose from Celebrate (hint of vanilla, berries and fresh floral), Enchant (hint of sandalwood, amber and floral), and Delight (hint of amber and floral). $12.00 US/$15.00 Canada.

Special Edition SolarOil
The tried and true cuticle saver special edition formula features a new fragrance of heliotrope, vanilla, and golden amber. $11.50 US/$14.40 Canada.

Cucumber Heel Therapy
Prevents moisture-deprived feet in the cold winter months by aiding cellular repair and speeds the healing of dry skin. $15.50 US /$18.80 Canada for a 2.6 oz jar.