BRING
NEW MEANING TO LIVING IN COLOR WITH CHINA GLAZE® APP FOR iPhone®, iPad® and iPod touch®
Leading
nail polish brand launches new app on the App Store
Los Angeles (March 19, 2013) – Swatch it, watch it,
match it! China Glaze® brings the world of nail color to life with the
launch of the NEW China Glaze® App for iPhone®, iPad® and iPod touch®. The
free app offers multiple features perfect for every nail polish enthusiast, and
utilizes the latest cutting edge technology to transport users into China
Glaze®’s colorful universe.
The new China Glaze® App offers a first of its kind “Match A
Color” feature, where users can truly “Live In Colour” from the palm of
their hands. “Match A Color” was created with the latest technology to
allow users to take a photo of anything they desire with their iPhone®, iPad ®
or iPod® touch and then browse through multiple options, from exact shade
matches to related textures from the brand’s expansive treasury of over 300
colors. This must-have feature allows
nail polish enthusiasts to find polish-spiration anywhere at anytime. That hot pink bag you were eyeing? Yep,
there’s a China Glaze® polish for that.
In “Try It
On,” users will find themselves in a China Glaze® fitting room,
where they can select shades from the China Glaze® closet to try on customizable
virtual nails. Users can determine which shade looks best on them by adjusting
the nail length and skin tone to match their own hand, and save desired shades
to the device’s camera roll for easy reference.
Sharing is
caring, and in the colorful world of China Glaze®, “What’s Haute”
is the place to see what’s hot. Connect here with the brand to see real-time
updates of new collections, nail trends and “how-to” video feeds from the
official China Glaze® YouTube Channel.
All features on the China Glaze® App allows users to share their favorite
shades with their social media networks including Facebook, Twitter, Pinterest
and Instagram. Did you say your friend really liked the shade Re-Fresh Mint you
were wearing yesterday? Send the color straight to her Facebook page, or @her
on Instagram.
Nail professionals, the China
Glaze® app has something for you, as well. Salons and nail pros can
register for product updates and to be listed in the Salon Locator feature,
currently in development for future updates. Also in the works are features to
expand the China Glaze® app into a true community, including Discussion
Boards, Wish Lists and more.
The China
Glaze® App is available for free download from the App Store on iPhone®,
iPad® or iPod® touch or at www.AppStore.com.
China Glaze® is free of
DBP, toluene, and added formaldehyde. China
Glaze® nail lacquers are available through salons and professional beauty
supply stores nationwide. For more information, visit www.chinaglaze.com or follow China Glaze® on Facebook
(facebook.com/chinaglazeofficial), Twitter (@chinaglaze), Instagram
(@chinaglazeofficial) and Pinterest (@chinaglaze).
About American International
Industries
For 42 years, AII has been the
leading manufacturer and worldwide distributor of innovative, quality beauty
and skin care products for men and women. Our product lines include
Andrea, Ardell, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy,
Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy
Lash, IBD, It’s So Easy, Jeris-Lustray, LASH BeLONG, Nail Tek, No Tweeze/Micro
Tweeze, 'N Rage, Poshe, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks,
Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our
website: www.aiibeauty.com.
