REINVENTING PAST BEAUTY HITS INTO TOMORROW'S NEW TRENDS
Las
Vegas, NV (February 12, 2013) – The beauty and fashion industry
is forever changing and forever reinventing itself. We all have said at one
point or another when seeing a new product, “Oh, I remember I used to have a
product like this a few years ago!” Predicting trends may not be easy, but it
is important to look back at the past to see what inspires reinvention of older
concepts or ingredients, for example today’s bb creams, mineral makeup and the
nail art craze. While reinvention is based on updating beloved product
concepts, one factor to consider when developing new beauty products (or a new
brand) is the shift in the cultural and economic climate. What will the face of
the future consumer look like, and what are their expectations in terms of
beauty product performance and presentation?
Moderated by Jeff Falk, Editor-In-Chief of GCI
Magazine, the “The
Business of Change: Reinventing Past Beauty Hits Into Tomorrow’s Trends”
session will be held at Cosmoprof North America on Sunday, July 14, 2013 from 3:00 p.m.
to 4:30 p.m.
Ben Bennett |
HATCHBEAUTY | Founder and Creative Director – Ben
Bennett is recognized throughout the beauty industry for his ability to
anticipate and set trends. Bennett will present part of his 2013-2014 highly
sought after trend report focusing on the influence of technology on today’s
younger consumers. The reinvention of classic product concepts, forgotten
delivery mechanisms and iconic brands in the health and beauty space has been
heavily influenced by social media and new technology, introducing the “old” to
a new generation.
Ron Robinson |
BeautyStat.com | Founder – Ron Robinson is the founder and CEO
of BeautyStat.com, an online beauty community and social media agency that
reaches more than 20 million consumers. He is a veteran product development
executive who has worked for such leading beauty companies such as Estée
Lauder, Clinique, L'Oreal, Avon and Revlon. At BeautyStat.com, Robinson works with beauty brands
and agencies to help them reach influential beauty consumers. Using his
insights and experience he will present new product development trends from an
ingredient, delivery and claims perspective.
Jonathan Ford |
Pearlfisher | Founding Partner and Chief Creative Officer -
Twenty years ago, Jonathan Ford co-founded Pearlfisher, one of today's world
class brand design agencies with studios in New York and London. Pearlfisher
creates award winning and agenda setting design for iconic brands like
Starbucks, Cadbury Dairy Milk and Absolut, as well as creating some of the most
exciting challenger brands of the future, including nude skincare, Help
Remedies and Green & Black's. Ford will present "The Future of the
Beauty Consumer" discussing macro-trends on how the beauty consumer is
evolving and what the definition of beauty will be in the future. He will also
explore how these shifts will impact product categories and consumption
patterns.
Cosmoprof North America will take place July 14 - 16, 2013 at
the Mandalay Bay Convention Center in Las Vegas, NV. Stay tuned for
regular CPNA show updates, and for more information, visit cosmoprofnorthamerica.com and Facebook.com/cosmoprofnorthamerica.
