CPNALV: What Not To Miss

Twenty five days. I cannot wait!

If this is your first time at Cosmoprof North America or if you've been coming for years, you absolutely cannot miss the following features!

• STOP by the exclusive one-stop beauty shop for free sampling – BEAUTIQUE, a new sampling concept which will be unveiled at the show. Pick up some of the latest up-and-coming cosmetics, skin care, nails, hair and some classic beauty favorites. As the first to bring customized sampling to a trade show,  CPNA has created a fun sampling bar which will feature select exhibiting brands for a nominal donation. This gives exhibitors an opportunity to gain more visibility with buyers in attendance that might be overlooked otherwise.  All proceeds collected will benefit CITY OF HOPE. (Read more about Beautique here!)

• CPNA presents every opportunity for success to their exhibitors. Key merchants, Claudia Lucas, Director of Merchandising for Beauty at QVC, Erica Evans, Vice President of  Merchandising for Beauty at HSN and Wendy Pos-Cerveira, Director Health & Beauty  at The Shopping Channel will host a live Open-See to meet with exhibiting companies looking for the next hot beauty product. The live presentations will be only open to all Cosmoprof North America exhibitors and take place from 2 p.m. to 5 p.m. on Monday, July 15th in a private meeting room inside Mandalay Bay Convention Center with video cameras recording each presentation. (Read more about the TV Shopping Challenge Search here!)

• CPNA brings back the popular Emerging Beauty. This program allows new manufacturers who have never been a part of the show to experience firsthand the business opportunities it presents. There are two sections within Emerging Beauty – one dedicated to finished products for retail distribution located in Pavilion A: Cosmetics and Personal Care and the other dedicated to professional use for the salon industry located in Pavilion D: Professional Hair, Nails and Tools. The two areas are clearly marked and easily found on site. http://cosmoprofnorthamerica.com/exhibition/emerging-beauty.aspx

• Don’t Forget to stop by Discover Beauty and SPOTLIGHTS!!!! It really is the hub of what is new and trending in beauty. The number of exhibitors keeps on growing and you cannot miss this area on the selling floor. (Read more about Discover Beauty here!)

CPNALV News: Attention Bloggers!

There are only 25 days until beauty companies from all over the world descend upon Mandalay Bay in Las Vegas for Cosmoprof North America Las Vegas. I'm working on lining up appointments with various beauty brands to bring you all the action so be sure to follow me on Facebook, Twitter, and Instagram.

If you're a blogger, that will be at Cosmoprof North America this year, please apply to this Facebook Group. We will be discussing the convention, tips, and sharing information before and during the event with each other.

Dermelect Summer 2013 Collection

I love hearing about nail polish companies partnering with beauty bloggers - we ARE a driving force in the beauty world. I personally do not buy nail polish anymore without looking it up online first for a blogger swatch.  I don't know Karie Frost but I'm very happy for her!

Dermelect Cosmeceuticals and Celebrity Nail Tech, Elle, extended a hand to guest collaborator Karie Frost, founder of top beauty blog FearNoBeauty.com, to create ME’s Summer 2013 Lacquer Collection. Aptly named Fearless Beauty, the eye-popping four color lacquer collection contains Dermelect’s signature anti-aging, peptide-infused formulation, designed for women who desire to grow out long, strong, natural nails without compromising fashionable fingertips.

"I see hundreds of new nail products cross my desk each year, and Dermelect really caught my eye," says Frost, who not only founded beauty blog FearNoBeauty.com, but has also worked for 12+ years on top nail industry magazine Nailpro and new consumer nail magazine Nail It!. "The science behind the nail treatments, and now the new ME lacquer colors, truly deliver stronger, longer nails—the perfect canvas for brilliant manicures. I wanted to bring brave new colors to the brand's ME lacquers—colors that will not only inspire women to take fun, fearless shade risks with their nails, but also feel confident while doing so."

Created for beauty junkies who love to push boundaries, the Fearless Beauty collection contains four creamy hues injected with high-voltage bright pigments, guaranteed to turn heads.

RENEGADE

a rebellious jade crème

BUZZ-WORTHY

an electric lemon crème

FEARLESS

a bold cobalt blue crème

MOXIE

a plucky pink crème 

HOW IT WORKS
The first coat instantly bonds to the nail, while the second fuses with the base coat to create a flexible web of color that resists chipping and improves brittleness.  The ME colors combine fast drying, high shine and a healthy ‘green’ dose of vitamins, peptides and moisture, offering a colorful solution to the contemporary woman’s beauty concern—aging nails and hands.  

KEY INGREDIENT
ProSina Protein Peptide-Hydrolyzed Keratin extracted from New Zealand sheep’s wool that strengthens the nails and moisturizes the skin.   

BENEFITS
Strengthens weak, brittle nails
Restores nail flexibility
Helps nails resist chipping and splitting
Provides long-lasting, high shine and bold color
Water and detergent resistant
Protects against UV rays
Formaldehyde, DBP, Toluene FREE
Cruelty FREE (no animal testing)


Dermelect’s ME Fearless Beauty collection, available summer 2013, retails for $14.00 and can be purchased online at www.dermelect.com and at high-end apothecaries, beauty boutiques, salons, spas, medi-spas and doctors offices.

Dermelect ME Core Lacquers

Dermelect Cosmeceuticals has come a long way in their quest to help women keep and grow out their natural nails while providing a fashionable alternative to acrylics. 

You only have to use 2 coats, no base, no top. The ME colors combine fast drying, high shine and a healthy "green" dose of vitamins, peptides and moisture.

THE COLORS
PRETENTIOUS-purple passion
SWAGGER-autumn royal plum
INDULGENCE-translucent pink
RED-ICULOUS-classic chinese red crème
VIVACIOUS-verdant pine green
PHENOM-egyptian blue
SO SUPERB-magnificent creamy mauve
BLUE BLOOD-rich crimson with blue undertone
DEBONNAIRE-opaque nude
OPULENCE-french porcelain white
STUNNER-metallic mocha blend
DECADENCE-metallic espresso with green undertone

KEY INGREDIENT

ProSina Protein Peptide-Hydrolyzed Keratin extracted from New Zealand sheep’s wool that strengthens the nails and moisturizes the skin.   

BENEFITS

Strengthens weak, brittle nails

Restores nail flexibility

Helps nails resist chipping and splitting

Provides long-lasting, high shine and bold color

Water and detergent resistant

Protects against UV rays

Formaldehyde, DBP and Toluene FREE

Cruelty FREE (no animal testing)

 

Dermelect’s ME Core lacquers, available April 2013, retail for $14.00 and can be purchased online at www.dermelect.com and at high-end apothecaries, beauty boutiques, salons, spas, medi-spas and doctors offices.

LVX Modena

Press Sample

Have you missed my regular postings? I have really missed writing. First, my PAS (point-and-shoot) camera broke. It was my trusty Canon Powershot A2000 IS that I bought right after my son was born so it's over 6 years old. The bottom hinge broke and I was pretty much scared to use my DSLR that I purchased last year.

Well,, as expected, my blog and its readership suffered. I love bringing you the latest news from brands, but especially after my Google+ Chat with Cult Nails, I realized that I want to be a library of nail polish swatches, for you to go through, and the camera shouldn't be what stops me.

The next 12 or so reviews I have coming out will all have been taken with my DSLR and because the size on it is larger, I've decided to crop my photos differently. Please do let know me what you think in the comments!  (Also, I bought a Canon PowerShot A4000 IS to replace my 2000 this past weekend.)

Back to the polish. From the LVX Summer 2013 collection, today I have Modena, a poppy red creme that is just flat out HOT. I used a base of Cult Nails Get It On, 2 coats of polish and a top of Cult Nails Wicked Fast. I love how opaque and well formulated LVX is.

Here it is in the sun and you can see how lovely it is - very red, very awesome. I felt like a powerhouse wearing it.

Same story but in the shade. I've had a lot of fun playing with my lightning but with most cremes, the polish doesn't change much. Now if LVX starts making more shimmers...  LOL.  Hard to make a shimmer when you're following fashion - they don't do a lot of shimmers (or any duochromes... or glitters...).

Anyway, back to the polish. Don't forget that my sale on Gloss48 lasts until this Monday, otherwise you can purchase this beauty at $16 a bottle on the LVX website.

LVX [Website | Facebook | Twitter | YouTube | Instagram] is available on their website. It is 10-free to include Toluene and Camphor, vegan and cruelty free. Use promo code POLISHGALORE for 20% off your purchase!

Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.