Beautique at Cosmoprof North America 2013

Image Courtesy YPR

Box subscriptions have been all the rage in the past 2 years. Beauty, nail polish, pet items, organic - it's a little bit of Heaven for those who want to try but don't want to commit to full sized products.

New to Cosmoprof North America (CPNA), this sampling concept will be unveiled at the show this July in Las Vegas. CPNA is the first trade show to bring customized sampling to show attendees. All proceeds collected will benefit CITY OF HOPE, a leading research, treatment, and education center for cancer, diabetes and other life-threatening diseases.

All CPNA attendees are invited to visit the one-stop beauty shop, BEAUTIQUE, for deluxe-sized samples, including the latest in up-and-coming cosmetics, skin care, nails, hair...and some classic beauty favorites. Attendees will be able to hand-pick seven deluxe samples from 20 featured exhibiting brands for a nominal fee of $10.  

The beauty sampling shop will be located on the main show floor and will be open throughout the entire show. Exhibitors participating in this program will benefit from enhanced visibility on the show floor as well as the opportunity to get their products in the hands of many buyers who they may not necessarily get the opportunity to meet with otherwise. 

The list of participating brands will be announced in May. HCT Packaging, the official sponsor of BEAUTIQUE, will produce the exclusively customized box to hold all the beauty products.

Gelish Love in Bloom

I'm definitely looking forward to wearing more gels during those weeks that I'm just super busy and with summer coming up soon, I just feel like I'm going to have more than a few of those weeks. It's time to pull out my Gelish lamp and get at least the purple spring bottle!  Images courtesy of Hand & Nail Harmony.

SPRING HAS SPRUNG AND LOVE IS IN BLOOM
Gelish MINI Introduces Six Fresh New Colors For The Spring Season
Brea, CA – (January 2012): April showers bring May flowers which means that love is in bloom! It is a time for renewal, regrowth and rebirth, so get out those floral skirts and embrace the warmth of the season with a palette of bright and cheerful colors picked directly from The Gelish MINI Garden of Love.  The 6 colors in the Gelish® MINI Love In Bloom collection include:

Sweet Morning Dew: Carefree Coral
A Petal for Your Thoughts: Playful Punch  
All Dahlia-ed Up: Flirty Fuchsia
He Loves Me, He Loves Me Not: Perky Purple
Garden Teal Party: Timeless Teal
A Mint of Spring: Minty Green

The Gelish® MINI Love In Bloom Collection will be available starting February 2013.
Gelish® MINI products are available exclusively at Sally Beauty Supply stores nationwide. Follow Gelish MINI in Facebook: http://www.facebook.com/pages/Gelish-MINI/366235860135905?ref=hl, on Twitter: https://twitter.com/GelishMINI and on Instagram at @GelishMINI.
Gelish® MINI comes in an array of colors, applies like polish, with a twist cap and applicator, but are cured in an LED lamp for 30 seconds or in two minutes with a traditional UV lamps, just like gels. Gelish MINI stays on the nail for up to three weeks of beautiful wear, with no chipping or peeling. Gelish MINI soaks off completely in only 15 minutes. For more information, please visit www.gelishminis.com

Nicole by OPI Collaboration with Kellogg's Special K

I'm obsessed with the Red Berries cereal from Kellogg's Special K. I was surprised to see they were partnering with nail polish but let's face it - nail polish is the IT thing now.  I just bought a new box last week and there wasn't a coupon code but we'll see if I can find it elsewhere.  Images courtesy of OPI.


NICOLE BY OPI ANNOUNCES COLLABORATION WITH KELLOGG’S® SPECIAL K®
Three custom shades available with the purchase of eligible Special K products
  • @NicoleByOPI and @SpecialKUS offers free bottle of lacquer with purchase of @SpecialKUS product in April
Nicole by OPI announces that the brand will be producing three custom nail lacquer shades for Kellogg’s® Special K® beginning in April to pair with a campaign encouraging women to “show off your confidence with color.” Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.

The three custom shades include: Challenge Red-y (crème red), Pros & Confidence (crème turquoise) and Be Ama-Zing! (crème pink).
With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!
“Nicole by OPI is delighted to partner with Kellogg’s to offer such an exciting reward to Special K consumers,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “At our company, we always say that nail lacquer can change your look – and your outlook. In working with Kellogg’s Special K, we hope to inspire and motivate women who are striving for beauty both inside and out.”
This promotion will be available in the US where Special K products are sold. 
About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.

About Kellogg Company:
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg’s®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

JulieG New Collection

In early February, the JulieG polish line received 27 new core colors to its line. PolishGalore secret - I'm one of the writers behind the official polish descriptions for JulieG and some of the Jesse's Girl Cosmetics polishes (the official descriptions are now on their website.) Please enjoy the following.


NEW 2013 JulieG Collection!
by Jesse’s Girl Cosmetics

Jesse’s Girl Cosmetics is proud to announce the expansion of their popular JulieG Collection.  These 27 new nail colors were once again designed by top YouTube personality Julie Gutierrez (JulieG713). With a variety of shades, from sparkly, girly pinks to bright blues and greens, there’s a color for everyone. At such an affordable price, you can rock new trendy, fashion-forward nail colors at any budget!

A self-proclaimed girly-girl and self-taught makeup & nail artist, in 2008 Julie began filming makeup & nail tutorials on YouTube from her bedroom and has since reached a global audience of over 100 million views. Her videos range from colorful makeup looks to edgy nail designs and even fashion tips during the weekly “Fashion Friday” segment. 

A Star is Born- Silver glitter        
Beach Bonfire- Orange
Black Sheep- Black
Bubble Bath- Shimmery pale pink
Cabana Boy- Blue
Cleopatra’s Cobra- Gold glitter
Cotton Candy- Light pink
Damsel- Fuschia 
Dolled up Dorothy- Sparkly burgundy
Freshly Squeezed- Creamy yellow  
Holla-peno- Green  
Light it Up- Clear multi-colored glitter
Liquid Metal- Sparkly brown 
Little Fairy- Dark sparkly pink  
Love Potion- Pale pink  
Platform Wedges- Brown
Secret Treasure- Purple glitter
Shark’s Cove- Shimmery mint green 
Shoe-a-Holic- Bubblegum pink
Sound the Alarm- Red
Southwest Sunset- Sparkly mauve 
Sugar Rocks- Bright pink glitter 
Sushi for Two- Coral-pink
Tokyo Nights- Navy
Umbrella Drink- Sparkly orange-pink 
White Orchid- White 
You-niverse- Gold mixed with green and blue 

Cosmoprof North America 2013

Eiii!!!  We are at the 99 days out mark and I'm hoping to attend once more.  (For media, registration will probably open around May.)


COSMOPROF NORTH AMERICA 2013


SAVE THE DATE | JULY 14 – 16
 
Las Vegas, NV (January 31, 2013) – Cosmoprof North America (CPNA), named as one of “Top 25 Fastest-Growing Trade Shows” by TSNN will take place July 14 – 16, 2013 at the Mandalay Bay Convention Center.  The show expects over 800 companies to participate at this year’s event which covers all sectors of the beauty industry, including nail, beauty, skincare, hair, spa and packaging. During this three-day event, exhibitors and attendees will come together to explore the newest products and trends all in one venue. In addition to the valuable networking events, CPNA will continue to offer their award-winning educational conferences and business platform initiatives. DISCOVER BEAUTY will be back for its 7th edition and will continue to feature distinctive brands from around the world. Additionally, the widely successful SPOTLIGHTS program which was presented last year with an overwhelming response will be back highlighting the best in small niche beauty brands. A leader in the professional beauty trade industry, CPNA continues to exemplify innovation, the importance of B2B networking and insightful education that is relevant to what is currently taking place in the industry. Cosmoprof North America is the epicenter of ground-breaking beauty...Mark your calendars now.
 
SHOW HOURS:

Sunday, July 14, 2013
10:00 a.m. – 6:00 p.m.

Monday, July 15, 2013
10:00 a.m. – 6:00 p.m.

Tuesday, July 16, 2013
10:00 a.m. – 3:00 p.m.

Cosmoprof North America will take place July 14 - 16, 2013 at the Mandalay Bay Convention Center in Las Vegas, NV.  For more information, visit cosmoprofnorthamerica.com and Facebook.com/cosmoprofnorthamerica. Also log onto CPNANewsflash.com for the latest on show updates, keynote speakers and new programs.

Organizer: Cosmoprof North America is organized by North American BeautyEvents LLC a joint-venture company between BolognaFiere Group and the Professional Beauty Association.
 

BolognaFiere Group, the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international. SoGeCos Sp.A., a company of BolognaFiere Group, is the organizer of Cosmoprof, an international platform, with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003).

The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers and beauty professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more.